Poster campaign for homeless charity DePaul UK

An interesting poster campaign for homeless charity DePaul UK has gone up on several street corners in London. The clever use of each site invites passersby to consider that there is “another side to the story” in terms of volunteering shelter for young people sleeping rough.

From creative team Dan Kennard and Ben Smith at Publicis London, the new project aims to spotlight Depaul UK’s Nightstop service which places homeless young people in the spare rooms of volunteers for a night or two, until permanent accommodation can be found. In order to try and counter these perceptions, posters have been placed “on either side of the street corners where homeless young people are found. The left hand poster sums up people’s preconceptions. When both posters are read together the message transforms to show that there’s another, more positive side to volunteering.”

 

 

So simple, yet so effective

This print and digital campaign for Pedigree’s Dogs Adoption scheme plays on the question of how real our friends on social media are, and whether we might be better off adopting a dog instead. They are clever, and it’s certainly a different move to create dog-related ads without showing cute pooches.

Agency: CLM BBDO; Creative director: Matthieu Elaïm; Creatives: Anthony Lietart, Sébastien Duhaud; Photographer: Alex Murphy

World press photos

O

Bulent Kilic from Turkey
The image shows a young girl after she was wounded during clashes between riot-police and protestors after the funeral of Berkin Elvan, the 15-year-old boy who died from injuries suffered during last year’s anti-government protests.

Larinda by Raphaela Rosell from Australia
The girl in the picture is waiting for the bus to Sunday School, and is among the many socially isolated young women in disadvantaged communities in Australia facing poverty, racism, trans-generational trauma, and other barriers to health and well-being.

Yongzhi Chu from China
Monkey Training for a Circus depicts a trainer in front of a cowering creature in Suzhou, known as the hoe of Chinese circus.

Orphan Brothers by Åsa Sjöström from Sweden
It captures a whispered secret between twin brothers Igor and Arthur as hand out chocolates to their classmates to celebrate their 9th birthday, who are among thousands of children growing up without their parents in the Moldavian countryside.

Side Effects by Kacper Kowalski from Poland
A documentary photo project about the complicated relationship between humans and nature. “It was shot from a paraglider some 500 feet above the ground, mainly in the area surrounding Gdynia, Poland, where I live,” Kowalski explains. “What interests me most is the answer to the question: What is the natural environment of humans? An untouched, virgin landscape? Or a landscape that has been changed, adapted to human needs? My work offers a graphic and sometimes abstract portrait of how civilization comes into being.” 

Design Museum rebrand

Over the last number of weeks I have been working on rebranding the Design Museum, London. The museum cover every area of design from fashion, graphics and achecture. So were do you start? Ask yourself this, what do all design discipline have in common? An idea.

How could I visually represent ‘an idea.’ When an idea strikes, it is like having a ‘light bulb’ moment, where light is shed on the problem or task. To represent this typographically, the ‘i’ could be turned upside down to create the light bulb effect.

I placed the notion of the ‘idea’ as a central part of the typographic identity so that the look would be familiar and different simultaneously. In the main headlines type will be lowercase apart from “Design Museum” and each ‘i’ will be inverted to accentuate the idea driven basis for design. Secondly, I have tried, where possible, to integrate practical text information of every aspect of the design touch points that the visitor will encounter, from the website to the amenities, this will give familiarity to the museum identity.

poster

billboards

letterhead

business card

website

information booklet

The Sunday Times’ new film and screen season

Grey London created these simple but eye catching posters to promote The Sunday Times’ new film and screen season. The ads reference movies including Star Wars, Spiderman and Despicable Me. Deputy ECD: Dave Monk; Creatives: Ben Buswell, Andrew Singleton; Illustrator: Tracie Ching; Designer: Greyworks.