So simple, yet so effective

pedigree4en_0pedigree3en_0This print and digital campaign for Pedigree’s Dogs Adoption scheme plays on the question of how real our friends on social media are, and whether we might be better off adopting a dog instead. They are clever, and it’s certainly a different move to create dog-related ads without showing cute pooches.

Agency: CLM BBDO; Creative director: Matthieu Elaïm; Creatives: Anthony Lietart, Sébastien Duhaud; Photographer: Alex Murphy


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