TBWA\Paris has pulled off the impressive feat of making processed food look beautiful in its campaign for McDonald’s all-day breakfast menu in France.
The agency worked with 3D animator Matthieu Braccini on a series of gifs that show different elements of making the fast food chain’s famed Egg McMuffin.
ECDs: Benjamin Marchal, Faustin Claverie
Creative Director: Maud Poilpré
Creative Lead: Nicolas Barrès
3D Illustrator: Matthieu Braccini
The spot demonstrates the wide breadth of roles that come under the bracket of nursing, from mental health to district nursing to A&E and working with learning disabilities. The film does an excellent job of portraying the complexity of the nursing role today, caring for both the physical as well as emotional needs of patients.
ECD: Mark Elwood
Creative Directors: Hugh Todd, Lovisa Silburn
Director: Billy Boyd Cape
Production Company: Academy
After years of struggling with cystic acne, founder and CEO Erin Schmidt of luxury skincare line Bella Vida Santa Barbara decided to craft a line of products like cleansers and serums that could naturally help acne sufferers. Bella Vida means “Beautiful Life,” and on the company’s website, they tout that their passion is to help everyone feel beautiful and love themselves, a lofty goal that the cosmetic industry often ironically misses.
The font-focused logo for Bella Vida Santa Barbara went through three rounds of designs in-house by Schmidt, who was inspired by luxury designers Chanel, Gucci, Yves St. Laurent and Christian Dior. Schmidt tried several fonts she had on hand and went to a group of fellow entrepreneurs for feedback.
Here a recent job I completed for a local Belfast business.
The logo rebrand is simple with clean lines to highlight the business. I also completed a simple business card design.
For more examples of my work follow me on Facebook.
Jake Newbury’s interests are broad, though it’s clear he’s naturally inclined towards underground scenes. Having recently graduated from the Design for Publishing course at Norwich University of the Arts – where he specialised in editorial design and illustration – the designer has created eye-catching spreads based on streetwear brands like Carhartt WIP and Stone Island, as well as experimental producer Aphex Twin.
Newbury’s penchant for distressed visuals comes through in these projects, but his wider portfolio demonstrates an eye for sleeker styles.