All posts by batchelorl

Having grown up and lived in Belfast all my life, I graduated as a Graphic Designer in 2015. I have a love for all things typography, branding, adverting and print design. I love solving all kinds of briefs big or small. During my studies I worked with a creative team in Belfast gaining valuable industry experience.

Fast food made beautiful

TBWA\Paris has pulled off the impressive feat of making processed food look beautiful in its campaign for McDonald’s all-day breakfast menu in France.

The agency worked with 3D animator Matthieu Braccini on a series of gifs that show different elements of making the fast food chain’s famed Egg McMuffin.

 

Credits:
Agency: TBWA\PARIS
ECDs: Benjamin Marchal, Faustin Claverie
Creative Director: Maud Poilpré
Creative Lead: Nicolas Barrès
3D Illustrator: Matthieu Braccini
Sound: Adrobski

Meet Alan

As part of a brand refresh for healthcare company Alan, DesignStudio has created a fluffy digital mascot that’s designed to make people feel good.

The company currently offers health insurance in France, but has plans to expand across Europe. According to DesignStudio, the updated identity is meant to convey a warmer and friendlier personality that will stand out in the healthcare marketplace.The end result is well executed and certainly feels unexpected, but there’s a question mark around whether it’s all just a little bit too warm and fuzzy.

We are the NHS ad

The spot demonstrates the wide breadth of roles that come under the bracket of nursing, from mental health to district nursing to A&E and working with learning disabilities. The film does an excellent job of portraying the complexity of the nursing role today, caring for both the physical as well as emotional needs of patients.

Agency: MullenLowe
ECD: Mark Elwood
Creative Directors: Hugh Todd, Lovisa Silburn
Director: Billy Boyd Cape
Production Company: Academy

Bella Vida

After years of struggling with cystic acne, founder and CEO Erin Schmidt of luxury skincare line Bella Vida Santa Barbara decided to craft a line of products like cleansers and serums that could naturally help acne sufferers. Bella Vida means “Beautiful Life,” and on the company’s website, they tout that their passion is to help everyone feel beautiful and love themselves, a lofty goal that the cosmetic industry often ironically misses.

Editorial photograph

The font-focused logo for Bella Vida Santa Barbara went through three rounds of designs in-house by Schmidt, who was inspired by luxury designers Chanel, Gucci, Yves St. Laurent and Christian Dior. Schmidt tried several fonts she had on hand and went to a group of fellow entrepreneurs for feedback.Editorial photographEditorial photograph

Teach First rebrand

The charity has ditched its “corporate” identity in favour of an all-encompassing rebrand that reflects its mission to create fair education for all.

The update was almost two years in the making, and required Teach First to “take a hard look at their brand”, says Johnson Banks. The charity wanted to move away from its previous style and embrace something bolder that would reflect its focus on tackling inequality and helping children reach their potential, while also conveying a “grittier, more direct tone of voice”.

The studio says the refreshed identity also needed communicate with a “bewildering array” of people, from graduates, teachers and headmasters to people considering changing career as well as government departments and corporate sponsors.

Let’s get talking again

A new ITV print campaign, created by Uncommon, continues a campaign that asks us all to tune back in – but to our own living rooms instead of the TV.

The ads remind readers of the value of stopping to check in on someone, ask how they are, and take a moment to have a chat – even if this means pausing the football to do so. It’s surprising to see a broadcaster encouraging viewers to take their eyes off the TV, but it’s all part of ITV’s Britain Get Talking initiative, which hopes to persuade people to communicate more and improve their mental wellbeing. It follows on from a series of TV adverts showing well-known ITV presenters offering a moment of quiet, in which viewers can turn to one another and chat instead.

Jake Newbury

Jake Newbury’s interests are broad, though it’s clear he’s naturally inclined towards underground scenes. Having recently graduated from the Design for Publishing course at Norwich University of the Arts – where he specialised in editorial design and illustration – the designer has created eye-catching spreads based on streetwear brands like Carhartt WIP and Stone Island, as well as experimental producer Aphex Twin.

Newbury’s penchant for distressed visuals comes through in these projects, but his wider portfolio demonstrates an eye for sleeker styles.