All posts by batchelorl

Having grown up and lived in Belfast all my life, I graduated as a Graphic Designer in 2015. I have a love for all things typography, branding, adverting and print design. I love solving all kinds of briefs big or small. During my studies I worked with a creative team in Belfast gaining valuable industry experience.

Virgin Money rebrand

There has been a movement among traditional financial institutions to adopt a more human persona in recent years – largely thanks to younger, cooler challenger banks like Monzoand Starling snapping at their heels.

Virgin Money approached Pentagram’s Luke Powell, Jody Hudson-Powell and Domenic Lippa to create a fresh look to go with its new proposition, as a brand that shares Virgin’s core values but happens to be in banking, as opposed to a financial brand that happens to be part of Virgin.

The new identity looks to move the brand firmly away from the often faceless, corporate look favoured by many financial services companies, and reflect a customer-focused approach to banking.

The design team created a bespoke mono-linear wordmark, with the wider Virgin Money headline font family being built from this geometric logo.

“The overall construction is a balance of geometric curves, nuanced humanist forms, and hard edges and angles, creating a visual form that references Virgin Money’s functional and pragmatic side while embodying its people-centred approach,” says Pentagram.

The instantly recognisable Virgin red is used as the brand’s primary colour, alongside a secondary colour palette of bright blue, purple and white.

A new book is celebrating Norman Ives’ deconstructed designs

Ives experimented with forms, techniques and materials ranging from painting and silk screen prints to murals, sculpture and bas-reliefs. His personal work also encompassed fascinating collage work, and he was a “graphic pioneer” of layering according to Heller.

Ives died in 1978 before the “the wall separating applied from pure art disciplines” had “cracked and shattered in as many places as they have today”, according to Steven Heller, who writes the book’s foreword. He believes that, had Ives lived longer into the 80s and 90s, his work may have been recognised more so along the lines of well-known artists whose practice is closely linked to type and lettering such as Barbara Kruger.

Among Ives’ commercial graphic design work featured in the book are various creations that demonstrate his curious eye for slotting letterforms into complex geometric forms, whether his labyrinthine logomark for BT: Bank, or a densely layered cover design for AIGA journal in the early 70s.

The book’s section on graphic design opens with an excerpt from an essay written by Ives himself in a 1960 volume of Industrial Design journal, where he muses on the limitations imposed on graphic designers, saying that these pave the way for ingenuity: “Restrictions are present wherever products are mass-produced – and they are necessary and desirable. It takes an ingenious and dedicated designer to overcome them or use them to advantage”.

Norman Ives: Constructions and Reconstructions is published by PowerHouse Books, priced $65; powerhousebooks.com

Design studio Blackburn brands Walthamstow based company the pinter

The Walthamstow-based company ran a successful crowdfunding campaign earlier this year to launch The Pinter, a brewing unit that allows you to brew ten pints of fresh beer or cider from the comfort of your own home.ADVERTISING

Studio Blackburn was brought in to create a visual identity for the parent company, along with packaging for The Pinter and the refill Pinter Packs that are delivered to home-brewers across the country.

“The Pinter is truly a world-first – never before could you brew fresh beer at home in around four days and enjoy a genuinely great tasting draught pint,” says Paul Blackburn, who heads up the studio.

“Our design challenge was to effectively define an entirely new category in the world of brewing – conveying the freshness of the end product and innovative technology that delivers it.”Video Player

Branding for Greater Good Fresh Brewing

Wayfinding in Moscow’s Gorky Park

Gorky Park Moscow

The park recently accumulated more grounds to include the Muzeon Park of Arts, Neskuchny Garden and the green hills of Vorobyovy Gory. However many visitors weren’t exploring beyond the original confines of the Gorky Park grounds, so Russian design firm Art Lebedev Studio was brought in to help visitors expand their horizons and discover what else Gorky Park has to offer.

Gorky Park wayfinding

The signage serves a more practical function during the day. By night, however, the signs transform into art objects thanks to backlighting, which showcases eye-catching graphics, animations, moving image works and even film clips, making for a surprising twist that demonstrates how form and function can coexist in harmony.

Drizzle yourself in Luxury

L’ange’s new body care line is clean & stunning in design, making it the minimalist flex in your shower or bathroom counter. Utilizing a stunning line drawing to denote product variants, the rest of the package uses negative space to convey extreme luxury. The funky disjointed brand name gives L’ange a unique personality that makes it jump off the shelves and onto your body. 

Editorial photograph

LA-based beauty company L’ange Hair is going to launch its new body line products. 

The package design is inspired by the natural honeysuckle fragrance that featured in the products. To keep the packages simple and elegant, only line drawing and minimum color are used. White containers with delicate black printing create a slim and graceful sense that corporates with the name “MIDSUMMER”. The differences in illustrations help to identify products and add interesting details for the product line.

Editorial photograph
Editorial photograph

Tea that perfect any time of the day

Every day should begin and end with a good cup of tea. 

Thankfully, Four O’Clock is a a cut above some of the generic tea brands on the market. Utilizing a rich navy that stays consistent across flavor variants, each rectangular box sports stylized images of the flavors contained within the tea, with cinnamon sticks breaking and chai leaves blooming. 

Each variant features a color strip that denotes that the tea’s flavor will be rich and tranquil. The bright colors are inviting and pair beautifully with the elegant serif font that makes up the logo. Our favorite element is a small touch-a simple tea leaf emerging from the letter “R.”

Editorial photograph
Editorial photograph

We worked closely with the company’s founders, mother and daughter, to elaborate the brand strategy and creative development of this new design. Bold, curious, generous, pure and creative the Four O’Clock brand is Obsessed with taste. The black/dark color was part of the Four O’Clock brand equity. We changed it to a blue/black more unique tint and added vibrant, appetizing and bright colors to not only convey the idea of bold flavors and generosity, but also make the brand color blocking more distinct and visually attractive.

Editorial photograph
Editorial photograph

Healthcare Brand Troo

Since their launch over ten years ago, the supplement market had become increasingly competitive. John North, director of Troo Healthcare commented, “We needed to increase standout for the products online and in health shops, giving a positive message to our existing customers and attracting new interest in the brand. Ideally, people using supplements should do so consistently to acquire the nutritional benefit they are searching for. Attractive packaging that helps people to remember to do this is also an important part of the product.”

Editorial photograph

We streamlined the logo and designed an adaptable identity system using bright, abstract patterns to be used across all materials. This included the packaging, replacing the original photographic treatment on the labels. The logo icon adapts subtly to match the changing color palette for the different products.

A refreshing new look for the East London Liquor Co

Founded in 2014, Bow-based distillery the East London Liquor Co produces a range of spirits. Already a firm favourite among bartenders, the distillery approached branding agency Ragged Edge to refresh its visual identity in order to help it appeal directly to drinkers.

“We helped them build a brand that’s unpretentious, unapologetic, and unabashed in its flagrant disregard for convention.” says Ragged Edge co-founder Max Ottignon.

The agency created a custom typeface with with NaN Foundry, which is made more unique with glyphs inspired by the local area, the distillery itself, and the production process.

A fluorescent yellow ‘smiler’ icon is inspired by an old crest found in nearby Victoria Park, and incorporates the shape of the River Thames to create a unique smiley emoji.

The identity has been brought to life on East London Liquor Co’s existing product ranges and several new ones, which are tied together using a vibrant colour palette and abstracted graphics.

Australian Centre for the Moving Image rebrand

As the Australian Centre for the Moving Image enters a new era, the museum has revealed a fresh look created by design studio North.

When the museum reopens in early 2021, it will have a fresh look devised by UK design agency North, which will complete ACMI’s transformation from its beginnings as a local film centre in the 1940s to the most visited museum of its kind.

ACMI branding by North

At the heart of the identity is a distinctive new wordmark, which is squared off at the edges for an impactful boxy effect that lends itself well to a grid system. The ‘m’ subtly calls to mind the shape of a video cassette, and makes for a far more memorable logotype than its somewhat corporate predecessor. A new typeface, Px Grotesk, has also been introduced to the suite to be used across all touchpoints.

North worked closely with ACMI’s in-house design team on the identity, which features a streamlined colour palette that enhances the vibrant imagery used across the museum’s cultural programme. The update comes with revamped signage, merchandise and campaign assets, as well as a new website created by Liquorice and internal wayfinding by Büro North.