All posts by batchelorl

Having grown up and lived in Belfast all my life, I graduated as a Graphic Designer in 2015. I have a love for all things typography, branding, adverting and print design. I love solving all kinds of briefs big or small. During my studies I worked with a creative team in Belfast gaining valuable industry experience.

Park Lane Hotel’s new identity

Park Lane, the luxury hotel in New York City, has launched a new identity designed to emerge from a “sea of old-world sameness” according to Mother Design, which was behind the new look.

“The previous branding, rooted in 70s luxury design, was in dire need of an update; not only from a visual perspective, but also to feel more inclusive,” Mother Design says. “We brought seasonality into the design, a super rich colour palette, and most of all brand language that’s both elevated and invitational; the poetic language entices locals as well as travellers.”

These ideas are central to the updated Park Lane wordmark, which taps into the appetite for Art Nouveau lettering at the moment. It features straight, architectural lines set against swooping, ornate curves designed to evoke “wandering paths” or “botanical tendrils”, according to the agency. The new wordmark has been condensed down into an icon (so far used minimally) in which the initials P and L are stacked on top of one another, the softness accentuated with ribbon-like detailing.

Lego and Yinka Ilori reimagine the humble launderette

Known for using vibrant colours and bold patterns, Ilori’s work injects joy into everyday spaces and tells stories that nod to his British-Nigerian heritage. The installation draws on the artist’s childhood memories of visiting the local launderette on Essex Road, north London, with his family, with help from a group of current students from his former school, St Jude & St Paul’s C of E Primary School.

On a visit to a local launderette, Yinka asked the young students how they would rebuild the space for the better and bring people in the community together. Their playful ideas shaped the transformation of elements typically found in a launderette from the banal to the fantastical.

The installation features a number of interactive experiences, including a giant mural wall that can be built, unbuilt and rebuilt by visitors, kaleidoscope laundry drums and vending machines that dispense Lego toys instead of soap. All of these experiences aim to demonstrate how children use play and creative problem-solving skills to turn everyday experiences into adventures.

Pantone’s colour of the year

This year, the organisation has announced Very Peri as its prediction for the year ahead – describing it as “a dynamic periwinkle blue hue with a vivifying violet red undertone”.

“Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness,” says Pantone in a press release. The company goes on to explain that the colour is chosen as a reflection of our changing physical and digital lives, trends in gaming, and the popularity of the nascent metaverse.

The Art of Coffee

Coffee brand Maquina Coffee Roasters celebrates daring and whimsical coffee. The branding people created the brand’s visual identity and encapsulated the brand’s vision through design, dazzling shades, and wonderful textures. The packaging honors the product and what it took to develop it in a way that’s less of a cliche and more of a statement. 

Editorial photograph
Editorial photograph
Editorial photograph

Macy’s

Macy’s is synonymous with the Holidays as an average of 50 million people tune in to watch the Macy’s Thanksgiving Day Parade. In addition to the parade, Macy’s delivers a series of Holiday programs across the country to celebrate the season. We worked with Macy’s to develop a promotional campaign with strong illustrations and custom typography that conveys the magic of the season.

“We believe that illustration can be a powerful tool for communicating strong ideas, connectingemotionally with users, and creating an experience that feels truly unique. Our collaboration with Carpenter Collective has proven to do just that.”— Gregory Dibisceglie, Macy’s Senior Creative Manager

From me to you Merry Christmas

Find out more https://carpentercollective.com/wp-content/uploads/2017/06/CarpenterCollective_MacysHoliday2016_09-877×1024.jpg

BBC Christmas ad

“As we know, all families are unique and in many ways that’s what the BBC’s Christmas film is all about – how we are united by our differences,” says Paul Jordan, ECD at BBC Creative. “The BBC is a unifying theme that runs through the heart of the film, bringing us together, and if you look carefully, you’ll notice it’s always there, like a golden thread of tinsel running right through our Christmas.” 

Credits:
Agency: BBC Creative
ECDs: Paul Jordan, Helen Rhodes
Creative Director: Susan Ayton
Creatives: Jules Middleton, Andy Parkman
Director: James Rouse
Production Company: Outsider

Driving home for Christmas

The ad by Anomaly is inspired by Rea’s journey back home to Middlesborough in 1978 after he got stuck in London on Christmas Eve and his wife drove 250 miles to collect him in their black Mini. The song prompted by this trip is now firmly on the UK’s recurring collection of classic Christmas songs and its words are likely known by everyone in the nation (whether they want to know them or not).

Credits:
Creative Agency: Anomaly
Production Company: Riff-Raff
Director: Ed Morris

Great big Christmas ad

Aldi takes on Dickens’ Christmas Carol, with Kevin the Carrot playing the Spirit of Christmas alongside Ebanana Scrooge. Marcus Rashford does a star turn as Marcus Radishford.

Clearly heavily influenced by John Lewis, this spot features a charming imaginary pet monster, but bears little connection to McDonald’s’ wider branding.

Heavy on the product shots, Lidl still manages to have fun with time travel (and Lidl-themed Christmas jumpers) in this humorous spot.

Amazon picks up on the popular theme of kindness in its cinematic global spot, which is soundtracked by Adele and references the impact of the pandemic on our lives.

Featuring an array of cameos from Little Simz to Jadon Sancho, JD Sports has delivered the coolest Christmas ad by some distance.

Disney tugs on the heartstrings with this animated short which sees a stepdad bonding with his new family at Christmas.

LUSH Christmas

Not only bright and bold, but LUSH’s holiday packaging is also 100% recycled and reusable, and the ribbon is made from recycled drink bottles. In the theme of all things “fairy,” the brand’s packaging design is wonderfully eccentric, festive, and bound to make a statement under any Christmas tree. We love that the brand created packaging with a wild take on the holiday season, staying away from the overused and cliche red and green shades and, instead, exchanging them for yellows, pinks, and purples.

Editorial photograph
Editorial photograph

The packaging is for the “Fairy Christmas” gift set – a massive gift box full of Snow Fairy treats. The illustration/design is a colourful psychedelic bubblegum world based on Lush’s popular Snow Fairy products.

The packaging is 100% recycled and reusable, and the ribbon is also made from recycled drink bottles. All of LUSH’s products are animal free, not tested on animals and ethically sourced.

John Lewis’ festive ad

While the John Lewis Christmas ad has become an institution in the UK over the years thanks to its ability to tug at the nation’s heartstrings, no one has quite known what to expect from its festive campaign in the wake of the pandemic.

This time around, there is once again a distinct lack of Excitable Edgar, Moz the Monster or Buster the Boxer. Instead, Unexpected Guest takes viewers on a Christmas journey through the eyes of a boy called Nathan and a young space traveller called Skye.

Created by adam&eveDDB and directed by Mark Molloy, the film opens with Nathan befriending Skye after her spaceship crash lands on earth. Their relationships develops as Nathan introduces Skye to many of his family’s festive traditions, from gift giving to trying her first mince pie.

Credits:
Agency: adam&eveDDB
Director: Mark Molloy
Production company: Smuggler
Director of photography: Greig Fraser
Production Designer: Nathan Parker