Do long copy ads still work

Print and poster campaigns featuring long copy, such as this recent work for Smart EnergyGB, are still revered by many in the ad industry. But do they work for actual punters?

For classic long copy print ads still hold a special place in the industry. They are the go-to reference for the days when print was king, before digital came in, introducing silly buzzwords like ‘programmatic’, and apparently turning everything to mush.

Many great ads have been created in the long copy format, particularly by the agency behind these – AMV BBDO. But does this slow, thoughtful genre still resonate in the real world, where we’re constantly assailed with information?

Personally, typography is art. Over the years Ive looked at many typography based designs and if done right they can be beautiful. Sometimes ads need long copy to draw the viewer in and engage them in the story, if done right long copy ads can work.

Read more at long-copy-ads-still-work

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12 day of Chocolate: A Designer Collection

Now this is something I want for Christmas?

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Every year Chase Design Group creates a holiday gift to share with clients. For 2013, they hit upon the idea of doing a chocolate gift. A humorous riff on the “12 Days of Christmas” seemed like the perfect way to feature Chase’s inventive design and Clear Image’s outstanding printing.

Each wrapper features a different aspect of the design process from frayed nerves to a perfect proof. Every designer at Chase got a chance to design their own wrapper both inside and out (please view below each individual design credits). Each design uniquely conveys the hectic and often humorous experience of working as a designer.1_7_13_12DaysofChocolate_2.jpg1_7_13_12DaysofChocolate_5.jpg1_7_13_12DaysofChocolate_9.jpg

BBC Christmas Film

The BBC One Christmas film is usually something special, and this year is no exception as the broadcaster releases a two-minute short which celebrates spending time with your family over the festive season.

The film tells the story of a work-addled dad who is struggling to find time to help his daughter prepare for the school talent show. But in a happy ending, he provides support when she needs it the most.

Created by the BBC’s in-house creative agency, BBC Creative, the short is directed by Blinkink’s Elliot Dear, who was behind the much-celebrated Bear and the Hare ad for John Lewis in 2013.

Bean About

We all love the unbeatable comfort of beanbags, and thought wouldn’t it be great if we could take that comfort with us everywhere we went! After many sketches and hand sewn prototypes we finally had something… Luckily everybody who tried it felt the same as us, and love it. Looks like comfort has just evolved!Audsley-Bean_About_Walking_Logo.gifAudsley_beanabout_packaging.jpgThe Bean About name and brand was created to look & feel fun, adventurous and caring with a life of its own! A logo that can literally walk just about anywhere!

Bean About is a compact, folding bean bag which can be carried like a backpack. It has been specially designed to take roughly a quarter the amount of beans then your average bag and the fabric used is produced out of old recycled bottles. The aim was to reduce our footprint to a bare minimum without compromising on comfort. Our website has been designed to create a sense of discovery and fun, whilst still being informative and easy to use. You can explore the site here: http://www.mybeanabout.com

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This is me, Full Stop.

Written by Here Design’s Philip Cowell and designed by the studio’s co-founder Caz Hildebrand, This Is Me, Full Stop gives voice to 12 everyday punctuation marks and has them explain the jobs they do in helping us to communicate. 

Alongside the writing, the marks are used illustratively across most of the pages, while at other times they form the basis for a range of patterns and designs using a wide variety of typefaces (these are listed at the end of the book).

Despite its sparse text, the book also manages to cover a bit of grammatical history, too: from the Ancient Greeks’ aobve-the-line use of the full stop, for example, to the theory that it was a monk who designed the first question mark after copying the shape of a cat’s tail.

This Is Me, Full Stop is a fun celebration of how a handful of little marks have been helping us to communicate with each other for hundreds of years – and a reminder that each one is a beguiling piece of design in its own right.

Packaged with Origami

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Not that we really needed any encouragement to buy more chocolate bars, but Utopick Chocolates is quite the collection! Inspired by Spanish Explorers, the origami paper resembles that of the sails of a ship. Lavernia & Cienfuegos developed the packaging which easily unfolds (and refolds) seamlessly, allowing consumers to marvel at its beauty even after they’ve indulged.BTB_4tabletas_02.jpgUTOPICK_MOLINETE_01.jpg

Astro Alphabet

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Astro Alphabet, is a grow-with-you set of space-themed flashcards currently seeking funding on Kickstarter.

Lunar Saloon, creators of STARDECK, have developed a set of alphabet flashcards to be used by parents and children alike. Unlike traditional flashcards, AA is designed to be used beyond letter recognition, with pronunciation guides and facts accompanied by custom illustrations. The “grow-with-you” cards are designed for children aged 3-10.AA_Heat_Shield.jpgAA_Galaxy_Back.jpg

Cruz Novillo

Online bookshop and publisher Counter-Print has released several graphic design books, covering everything from social media icons to crests and East Asian book covers.

Novillo was born in 1936 and was a cartoonist, artist and sculptor before specialising in corporate identities. He went on to create logos and icons for art galleries, construction companies, schools, festivals, banks, laboratories and the Spanish Socialist Party as well as designing Peseta notes.

Writing in the book’s introduction, Counter-Print’s Jon Dowling praises the timeless aesthetic of Novillo’s work and his lasting influence on graphic design. “The influence of his use of geometric shapes, simple, strong line-work and a playful, illustrative aesthetic can be seen in the work of many contemporary designers and has helped in keeping his legacy alive.”

The book contains over 300 pages of logo designs. It also includes a Q&A with Novillo in which he discusses his creative process, his inspiration and what makes a great logo.

Explaining his process when crafting logos, he says: “I strive to have a powerful semantic idea, I try to draw it in the best possible way … then I review it so that it acquires a pragmatic quality.”Cruz Novillo: Logos is published by Counter-Print and costs £19.50. You can order copies here