Beer brand Caravelle

Design studio Hey has worked with restaurant and brewery Caravelle on creating colourful packaging for its new range of craft beers. The Barcelona-based studio previously teamed up with Caravelle back in 2017 on its initial beer range, and was enlisted once again to help it flesh out the existing design system as the brewery relocates to a larger location to keep up with demand.

Branding for craft beer brand Caravelle
Branding for craft beer brand Caravelle
Branding for craft beer brand Caravelle

The packaging takes a geometric turn across the rest of the range, with a pixelated bit graphic applied to Galactic IPA and a colourful striped design showcasing the Electric Relaxation XPA.

moonlit

Working with the Creative Director and in-house creative team at Moonpig, Ian Styles team have completely overhauled the brand. Most of the work was done with our team embedded directly within the creative department, which was crucial to understanding the culture, customers, and vision for the business. 

Building on their new positioning our idea was a simple one; create a whole new world for Moonpig, one where we imagine that we live life on the moon, where the normal rules don’t apply.

We seek to capture people in our new world’s gravity, pulling them towards us for a moment, offering an escape, where boring is banished, the obvious avoided and where life, is more fun and lighthearted.

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Kaibosh new identity

Eyes before guys, y’all. Snask developed a new, hip brand identity for an eyewear company in Norway, Kaibosh. Combined, the text, color palette, and copy give Kaboish a young and fun personality, instantly making the experience of going to get your eyes checked—which is pretty boring—way better. The approach also allows the frames to truly stand out in the store, helping consumers find stylish frames that suit them perfectly.

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“We got contacted by the Norwegian eyewear company Kaibosh. They felt that they had become too boring as opposed to what they should be, a trendy and bold eyewear brand. They felt their identity was too clean and they wanted to be more expressive and outgoing. The fashionable contender would finally get a fitting dress as well as a lovely new voice. We got the assignment to start out with keeping their existing logotype and from that develop their new brand ranging from signs, ads, packaging, bags, posters as well as create their entire flagship store.”

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Huxtaburgers’ brand

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Who knew a take out bag could be a statement piece?

HUXTABURGER wanted to create a clarified brand position that clearly identified their community and allowed for improved social uptake & engagement. By Refining and articulating the brand story and messaging framework, the aim was to capture and communicate the brand’s personality, which had previously been disconnected in visuals and voice.

The design inspiration came from graphic landscapes that took inspiration from destinations in which Huxtaburger operates and the visual look of the ingredients they use. The characters that you’ll discover throughout the visual identity embody Huxtaburger’s brand positioning by portraying people doing extreme things. The typography/logotype design was a refresh of the existing logo, uniting past and present with added confidence and strength.

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Dogs now run on Dunkin

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In support of Dunkin’ Joy in Childhood Foundation whose mission is to “provide the simple joys of childhood to kids battling hunger or illness,” both brands are offering dog toys modeled after the doughnut-and-coffee chain’s hot cup and Munchkin box, which includes three squeaky, fetchable versions of their ubiquitous doughnut holes. Money raised will go to support programs such as “Dogs for Joy,” which supports in-residence dogs in hospitals. These puppers help calm child patients and put the kids at ease during procedures and treatments.

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City of culture 2021

The brand identity for Coventry Moves embraces the city’s past, present, and future, and contains icons and shapes inspired by brutalism and modernist architecture

The identity has been designed by Uncommon Creative Studio, and is inspired by brutalist elements and modernist architecture in a nod to the city’s rebuilding after World War II. Based on a modular system of squares and simple shapes, the identity also aims to play on the innovations, movements and stories that have come to characterise the city. The graphic icon in place of the ‘O’ for instance, can be interchanged with various circle-like symbols to represent the industries that have played a role in Coventry’s make-up, such as bicycles, clocks and watches, aircraft and music.

The bright blue that features throughout is tied to Coventry’s medieval past as a centre of the UK’s textile industry. Distilled from the colour of historical yarns, the hue has been named Moving Blue and adds brightness to an otherwise monochrome aesthetic.

LEC lockdown identity

DesignStudio has created the branding for the League of Legends European Championship, which aims to build a sense of community in light of lockdown measures.

While the global pandemic has caused major disruption to the vast majority of sporting events, the world of esports has fared comparatively well. In fact, traditional sports have entered the esports landscape more than ever before, with tournaments like the virtual Grand Prix pitting traditional athletes and gamers against one another for the first time.

Yet the impact on events has still filtered down to the gaming world, with significant tournaments such as the League of Legends European Championship (LEC) having to forgo live crowds and in-person experiences at the finals this summer, and instead rely solely on streaming to audiences online.

With the crowd element removed, DesignStudio is aiming to engage viewers of the LEC Summer Finals 2020 by creating a dynamic identity for the event. The identity and motion graphics tap into the language of social media and online communities with hashtags and arcade-inspired emojis, while the tickertape effect evokes the atmosphere of major arena events. As part of the project, DesignStudio also developed a quiz, as well as a futuristic teaser film that acknowledges no arena could be ‘found’ for the tournament, before culminating in a range of motivational messages about the event.

The team looked to 8-bit graphics and classic arcade games for inspiration, yet the overall look and feel is decidedly contemporary – so much so that certain design elements would look quite at home in club culture.

LEC Summer Finals 2020 identity
LEC Summer Finals 2020 identity

The LEC Summer Finals 2020 branding aims to further this sense of pride and uniqueness in the esports community, in a bid to continue “breaking those entertainment barriers”. That design cues seen in electronic music can exist comfortably in the esports space indicates how preconceptions about the gaming community are being eradicated. “It doesn’t have to be geeky and nerdy and weird. The same people that play those games also attend electronic music festivals,” Ng says. “Why does there need to be a differentiation?”

LEC Summer Finals 2020 identity

A bright redesign for Sweden’s convenience store chain

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We’re loving the bright and inviting design for the biggest convenience store chain in Sweden, Pressbyrån. The warm earth grey paired with the sunny yellow remind us of the earth and the sky, and are not busy enough to distract from the beautiful illustrations of people living their life underneath a golden orange sun. The illustrations represent every-day people doing every day tasks like flying a kite or delivering the mail, small reminders that life happens in these moments.  The way the illustrations interact with the colors as if they’re land is the beautiful marvel of the design. 

We at Super Tuesday design agency in Stockholm have created a new bold yet sweet design for Pressbyrån’s disposable On the Go-material. Pressbyrån is Sweden’s biggest convenience store chain and needed an updated after 5-6 years of the same look.

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Super Tuesday created a design concept infused with Pressbyrån’s DNA where we wanted to capture people on the move that in a playful manner interacts with the big hero, “the sun”– taken from the logotype. By creating small illustrative figures, and placing them together with the eye-catching Pressbyrå-yellow sun, we ended up with a bold, modern and strong design. All material was changed to more environmentally friendly alternatives, as this is an important matter for Pressbyrån (and should be for everyone). The new design was launched in Feb 2020.

Waze’s new identity

Pentagram partner Natasha Jen has rebranded the Google-owned GPS app, introducing a whole of host of cute creatures that mimic the many moods of drivers on the road.

Pentagram partner Natasha Jen was commissioned to create a new visual identity based on Waze’s crowdsourcing roots and collaborative spirit, working in collaboration with the app’s head of creative Jake Shaw.

At the heart of the rebrand is the updated Wazer symbol, which now features a rounder, more upright form to emphasise its speech bubble shape and the app’s focus on communication. The accompanying refreshed logotype is based on Boing, a sans serif typeface with rounded corners designed to give a friendlier look.

Jen’s team also developed a new visual language for the app called Block by Block, which is inspired by the modular design of city grids and road systems. The geometric grid ensures consistency across everything from infographics to email templates, featuring a flexible array of colourful block-like shapes.

Illustration has always been a big part of Waze’s visual identity. The new branding brings greater clarity to this style, with Jen and her team redrawing existing icons and establishing a style guide for new illustrations going forward.