ITV mess around with logo 52 times

ITV has launched a year-long creative initiative, which will see 52 artists create animated versions of its logo that will appear on its main TV channel as idents.

The project, called ITV Creates, will see a range of creative people, including graphic designers, illustrators, photographers and artists, reinterpret the ITV logo in physical form. These will then be animated by ITV Creative, the channel’s in-house agency, and each one will run on TV for a week throughout Katrina Russell Adams

Tony Pipes, executive creative director at ITV Creative, says the brief given to the artists was “quite open”, with the only restrictions being that their artworks needed to be made from physical objects before being animated, and that they should be based on ITV’s typographic logo.

The 52-week-long creative project aims to express the channel’s new brand message of “more than TV”, Pipes James Alec Hardy

By James Brunt


Hidden meaning

A logo can say a lot about a company.


That yellow arrow is more than just a decorative swoosh. The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Web site (the arrow becomes a smile).


One of the most recognizable logos in the world, the Apple logo is theorized to have come from none other than the story of Adam and Eve. The apple is supposed to be the apple Eve bit from in the bible and represents the fruits from the Tree of Knowledge.


Can you spot something in this logo? The FedEx logo, designed in 1994 by Linden Leader & Landor Associates, at first appears simple and straightforward. However, if you look at the white space between the “E” and “x” you can see a right-facing arrow. This “hidden” arrow was intended to be a subliminal symbol for speed and precision.


Do you see the right half of a smiley face? Or do you see a lower case “g”? In either case, you’d be correct.


According to Unilever, its new identity is an expression of vitality. Each icon within the logo represents an aspect of its business. For example, the shirt (below the heart) symbolizes “clothes” and represent fresh laundry and looking good.


The Tour De France logo has two hidden messages inside of it. The first is a bit more obvious, with a cyclist making up the letter ‘r’, but the second is more subdued. The yellow circle that acts as the bike’s wheel is also a sun, indicating that the events of the race only occur in the daytime.


LG is recognized worldwide, and most people recognize the ‘L’ and ‘G’ in the logo mark. What most people don’t realize, though, is that those letters actually help to create a face. The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. This gives the brand a human element, and makes it more inviting and approachable.

Screenprint Sister

The work of Sister Corita Kent – an LA-based screenprinting nun from the 1960s whose inspirational work still resonates as much as ever.Large 9019494b 5b33 47d8 af31 c10c2319b4e8Large 54b8d58b dc60 442b b6b5 88078ea0d2d2Sister Corita was unusual in that as well as being part of the religious order Immaculate Heart of Mary, she was an educator, a successful artist and a strong advocate for social justice. As heading of the art department at Immaculate Heart College, she created work with mass appeal, incorporating everything from images and slogans taken from the world of advertising to song lyrics, biblical verses, and literature.

Corita’s work became increasingly political throughout the 1960s and reflected the racism, poverty and injustice which plagued parts of America at the time. While she is known for her religious beliefs, in 1968 she left the order. She carried on working and fighting for social justice until her death in 1986. By then, she had created almost 800 serigraphs, thousands of watercolors, and many public and private commissions.Large 52e493fa e059 4a1b 827e bb04ac92e6fb

New Year, New Start!

Are you thinking about setting up a business or going freelance? If the answer is yes then I can help your dream become reality.

“Don’t judge a business by its cover” however we all do. First impression can make or break the success of a business, I’m trained to help businesses make a great first impression.

I can create a business logo, business cards, flyers/leaflets, booklets, posters, signage, packaging labels, uniforms, vehicle signage, menus/price list, websites, social media accounts or any other written material you need.

You can hire me to do one or all of the above and you can continue to develop your business. Please PM me for a bespoke quote based on your needs.

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Design Trends for 2019

Top Graphic Design Trends 2019: Fresh Hot & Bold

Now that 2019 is 4 days away, we are absolutely thrilled to find out if we’ll be witnessing a total apocalypse in the world of graphic design or everything will just stay the same old, same old. We are definitely seeing designers taking several directions. We’ve found out that…

Graphic design trends 2019 are:

1. Open compositions: Ditch the frames

designed by Vasjen Katro

2. 3D: Depth of a new generation

designed by Mike | Creative Mints

3. Anti-gravity: Flying & floating elements

graphic design trends 2019 3Ddesigned by Ben Fearnley

4. Vivid colors: A trip to Dreamland

Design by Muokkaa Studiodesigned by Muokkaa Studio

5. Metallic effect: Shine, baby, shine!

Design by Ben Fearnleydesigned by Ben Fearnley

6. Fluid & liquid effect: Let it flow!

project by multiple owners

7. Maxi typography = Maxi impact

8. Outline typography: Fillings not allowed

designed by Soler Casafont

9. Text with background: Retro inspiration


10. Alternative art: Strokes, stains, spots & doodles


11. Realism + Flat design elements

designed by Madina Turchaninova

12. The color of the year: Follow me

designed by Alexander Jegel


Christmas wine label as a stamp!


Buddy Creative have come out with this clever and festive gift for their clients. The gift features a bottle of mulled wine, but what makes this gift so unique is the fact that the label is also made up of a stamp.

“For this year’s seasonal bottle of mulled wine we wanted to spread some creative cheer and give our clients and friends the opportunity to print their own festive, mulled wine inspired, wrapping paper.”


Christmas Packaging Designs

Here’s some of the best Christmas packaging designs.

New Year Stories Cookies by Mosina Olga

Twinings Christmas Packaging

Kenzo Perfume by Cosfibel

Starbucks Christmas Cups 2016

Waitrose Christmas by Kate Forrester

Marks & Spencer Christmas Biscuits by Sanna Annukka

Nordic by Kayleigh Thompson

Too Good Gourmet by Heather Martinez