Vegan Skin care range

Editorial photograph

Dermica is the vegan skin care range for Norway’s largest pharmacy chain Apotek1, and Goods has helped with strategy, identity and packaging design for the newly rebranded and restructured range. 

Editorial photograph

The new packaging features bio-based plastics in tubes and bottles and offers more refill solutions (which ends up reducing the environmental footprint by 80%). Transparent plastics have been chosen where possible as it is the easiest and most valuable plastic after recycling, and to highlight the natural ingredients of Dermica.

Editorial photograph
Editorial photograph
Editorial photograph

Kellogg’s breakfast waffles

Kellogg’s latest trio of breakfast goodies includes Birthday Cake, Unicorn, and Mermaid waffles, though, surprisingly, they don’t carry Eggo’s branding. Birthday Cake is flavored just like its namesake with added sprinkles, Unicorns are cotton candy-flavored, and Mermaids are blueberry-flavored. The frozen waffles are just as colorful as they are sweet, and a far cry from the standard and mostly sad-looking frozen waffle, but not by much.

Editorial photograph

The packaging for the new waffles are certainly much better looking and features bold and whimsical typography, fun illustrations, and playful color palettes. The Unicorn’s box is purple-dominated, with a winking mythical beast within the clouds. The last letter in Mermaid wraps under the entire word, turning into a siren’s tail, while Birthday Cake uses a nostalgic custom type with a candle subbing in for a lowercase “i.” The execution is a laser-focused punch of pretty, so good luck prying these from a Disney Princess-obsessed kid’s grubby mitts.

Editorial photograph

ESCO coffee

The packaging for Esco Coffee is an exercise in letting your brand be fun while practicing sustainability. Available in either a plastic-free pouch or tube, the different roasts feature funky illustrated elements, which highlight various features of their origin, that compliment the brand’s uniform black top of the packaging. 

Editorial photograph

As a new local coffee shop, ESCO certainly must look different when consumers first come in contact with the service and quality of ESCO coffee products. Picked, processed, and roasted by the family of coffee farmers themselves, of course, ESCO wants to provide the best quality of local coffee brew that leaves an impression on its customers’ tongues. ESCO offers natural coffee products, planted, picked, and processed by the owner of ESCO himself so that ESCO is confident that its coffee products have a competitive value. We made ESCO packaging designs in two versions, coffee pouch for 200gr and paper tube for 100gr coffee. The ESCO packagings are all eco-green support, no plastic, and sustainable. The concept of ESCO packaging design is to convey a natural, fresh look, with a fun combination of tropical abstract patterns and color palettes.

Editorial photograph
Editorial photograph

Hand Sanitiser ads

Thanks to coronavirus, a new creative category is on the rise – hand sanitiser advertising. As more and more of us stash bottles in our bags, brands are going to be under increasing pressure to get noticed in a crowded category. So it makes sense that both Dettol and Lifebuoy have invested in major ad campaigns, but it’s interesting to note the different directions each has taken.

Lifebuoy’s Bish, Bash, Bosh campaign , which comprises a flm and outdoor ads with illustrations by Dan Woodger.

It’s fun, and God knows we all need some of that after months of frightening news and warning notices about social distancing. Making hand sanitiser playful and engaging must have been a tough brief, but Mullenlowe and Woodger have pulled it off in impressive fashion.

The illustrations are punchy, and work as well as static outdoor ads as they do in a gross-out animation that reminds us why we all need sanitiser in the first place.

The Body Coach

Joe Wicks became the nation’s PE teacher during those early months of national lockdown. And as a second lockdown descended upon England last month, again Wicks was there not only with his daily 30 minute PE sessions, but he also released a new YouTube series to get us exercising. The Body Coach brand has carved out a space of unrelenting energy and positivity, and it’s continued to flourish during a time where moving and exercising has, for many, been the only light in a very dark year. 

To help bring the app to life, Nikki enlisted the help of design and tech studio Ustwo and design agency Koto, who’d already worked on the rebrand of the Body Coach earlier in the year. “It was vital the work we did captured [Joe’s] infectious energy, the positivity which makes Joe the success he is,” says creative director and founder of Koto, James Greenfield on the key features of the rebrand. “So we took the bright colours the brand already used and then added a graphic layer built around this, with every element feeling like it moved. From a logo that is active, warm and approachable to a graphic language that utilises ‘hites’ (the active lines used in animation and comics to denote movement) to typography that isn’t just a standard cold typeface.” 

Fuchs says the project was more than the product for them as it was also about establishing a sense of longevity. “We worked to shape a business model and proposition both for now and the future, we created the back-end system for ‘support heroes’ to manage subscriptions and a website to communicate the mission and vision,” she says. “Alongside this we are helping Joe build his digital capability.”  

“I love some of the features in the app, but for me the design has been so important in making this product feel fun and accessible,” says Nikki. “The rebrand work that Koto did for us really captured Joe’s energy perfectly, and Ustwo has done such an incredible job of bringing it all to life in the digital experience. We can’t wait to share it with the world.”  

Pantone’s 2021 Colour of the Year is… grey and yellow

After a relentlessly horrible 2020, Pantone has opted for a double colour of the year, selecting grey and yellow to convey “a message of strength and hopefulness”, as the press release states.

Pantone 17-5104 is described by the colour company as “solid and dependable”, akin to pebbles on the beach, or weathered natural elements that have stood the test of time, while Pantone 13-0647 is described as “sparkling with vivacity, a warming yellow shade imbued with solar power”.

Spotify 2020 wrapped campaign

With its annual campaign, Spotify recognises and celebrates the stories from the artists, creators and listeners who helped us make it through this year.

The music industry has been hit especially hard by the pandemic this year, with strings of cancelled gigs, venues struggling to stay open and live performances having to adapt to the virtual world

For 2020, Spotify’s flagship annual Wrapped campaign aims to honour this struggle, and “recognise and celebrate the human stories of the year”. From artists to podcasters, families to frontline workers, plus the playlist creators who’ve beavered away, this year Wrapped is all about gratitude and resilience, with a little bit of its trademark humour thrown in too.

As well as the personal rundowns of most-listened tracks and stats that individual users can tap into, Spotify is splashing the campaign across social and outdoor advertising to find “beauty in the chaos” and say thank you to those who made it happen. The campaign’s visuals include a salute to Cardi B’s “invaluable wisdom and philosophies” for her track WAP with Megan Thee Stallion, as well as billboard placements in artists’ hometowns, like Glasgow where Lewis Capaldi’s Someone You Loved was streamed over 706,000 times. 

Best book cover designs of 2020

During the eight months since the UK declared the first of its nationwide lockdowns, writers have still written, publishers have still published and book designers have continued to produce an ever-varied range of covers for new titles. Yet there’s no denying that, as with pretty much every job in every sector across the country, the worlds of design and publishing have had to change and adapt accordingly throughout most of 2020.

Pentagram identity for a new craft platform

Maker Mile by Pentagram

Astrid Stavro’s team at Pentagram have unveiled the new typographic identity created for Maker Mile, which launched as part of Venice Design Week 2020. The new platform (not to be confused with the east London initiative of the same name) aims to promote the tradition and development of craft in the platform’s home city of Venice, with subsequent editions set to spotlight cities around the world.

Although the identity appears simplistic at first glance, the execution is quietly playful. The horizontal bar of the L is dramatically elongated, cleverly containing linear detailing within the wordmark itself that stretches along posters, signage, book spines and even adds an enticing spin to wayfinding.

The concept is brought to life in animations, where the L is stretched out like a tape measure, shunting the E along to the edge of the image. Another variation sees the horizontal bar form the outline of various objects that allude to the platform’s spirit of all things craft.

Expanding the wordmark evokes the idea of forward-thinking direction, while also creating the sense that, like a physical strip or ‘mile’ in many cities around the world, the platform is a destination worth visiting.

Maker Mile posters

New Identity for wine connoisseurs SommSelect

While the world of wine, and particular sommeliers, has traditionally been characterised by stuffiness and exclusivity, SommSelect is making it more accessible via its subscription service and an ever-evolving online wine shop.

The rebrand comes off the back of huge growth amid the pandemic and the forced closure of bars and restaurants, with SommSelect’s wine club subscriptions up by 300% in the last six months alone.

Saks brought in Deva Pardue, formerly of Pentagram and The Wing, to lead the rebrand and draw in a new generation of more adventurous wine drinkers.

The refreshed visual identity nods to the sophistication of the sommelier experience, while also looking to elevate it to a more modern and approachable place.

A new logomark leverages the prominence of the letter ‘S’ in the company’s name to create an elegant, corkscrew-like letterform.

The wordmark is based on a customised version of the primary brand typeface, Canela by Commercial Type.