Design Museum rebrand

Over the last number of weeks I have been working on rebranding the Design Museum, London. The museum cover every area of design from fashion, graphics and achecture. So were do you start? Ask yourself this, what do all design discipline have in common? An idea.


How could I visually represent ‘an idea.’ When an idea strikes, it is like having a ‘light bulb’ moment, where light is shed on the problem or task. To represent this typographically, the ‘i’ could be turned upside down to create the light bulb effect.

I placed the notion of the ‘idea’ as a central part of the typographic identity so that the look would be familiar and different simultaneously. In the main headlines type will be lowercase apart from “Design Museum” and each ‘i’ will be inverted to accentuate the idea driven basis for design. Secondly, I have tried, where possible, to integrate practical text information of every aspect of the design touch points that the visitor will encounter, from the website to the amenities, this will give familiarity to the museum identity.

business card
website home
IMG_4592 IMG_4584 IMG_4583
information booklet


  1. SimplyGuiding

    Reblogged this on Simply Easy to Grasp.

  2. SimplyGuiding

    Excellent typography design idea with the upside down i’s

  3. […] if you like this, here a brand I created using type. Design Museum Rebrand […]

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