Design Museum rebrand

Over the last number of weeks I have been working on rebranding the Design Museum, London. The museum cover every area of design from fashion, graphics and achecture. So were do you start? Ask yourself this, what do all design discipline have in common? An idea.

logo

How could I visually represent ‘an idea.’ When an idea strikes, it is like having a ‘light bulb’ moment, where light is shed on the problem or task. To represent this typographically, the ‘i’ could be turned upside down to create the light bulb effect.

I placed the notion of the ‘idea’ as a central part of the typographic identity so that the look would be familiar and different simultaneously. In the main headlines type will be lowercase apart from “Design Museum” and each ‘i’ will be inverted to accentuate the idea driven basis for design. Secondly, I have tried, where possible, to integrate practical text information of every aspect of the design touch points that the visitor will encounter, from the website to the amenities, this will give familiarity to the museum identity.

poster3poster
billboard
billboards
letterhead
letterhead
letterhead2
business card
website home
website
IMG_4592 IMG_4584 IMG_4583
information booklet
Advertisements

3 Comments

  1. SimplyGuiding

    Reblogged this on Simply Easy to Grasp.

  2. SimplyGuiding

    Excellent typography design idea with the upside down i’s

  3. […] if you like this, here a brand I created using type. Design Museum Rebrand […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s