Poster campaign for homeless charity DePaul UK

An interesting poster campaign for homeless charity DePaul UK has gone up on several street corners in London. The clever use of each site invites passersby to consider that there is “another side to the story” in terms of volunteering shelter for young people sleeping rough.

cafe_left_500450_0 cafe_both_800569_0

From creative team Dan Kennard and Ben Smith at Publicis London, the new project aims to spotlight Depaul UK’s Nightstop service which places homeless young people in the spare rooms of volunteers for a night or two, until permanent accommodation can be found. In order to try and counter these perceptions, posters have been placed “on either side of the street corners where homeless young people are found. The left hand poster sums up people’s preconceptions. When both posters are read together the message transforms to show that there’s another, more positive side to volunteering.”

church_left500_500450_0 church_both_800569_0




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s