Tag Archives: Typography

Soho businesses united under graphic new branding

Over 20 Soho businesses have been brought together under the GoGoSoho brand campaign, ranging from shops to restaurants to entertainment venues. Among them are iconic jazz club Ronnie Scott’s, record store Sister Ray, and part book shop, part sex shop Soho’s Original Adult Store. The campaign is supported by the Mayor of London’s office, Westminster Council and the Soho Society.

The GoGoSoho wordmark also appears across the campaign, featuring a new font, FS Marlborough, specially created in a collaboration between Fontsmith and M&C Saatchi and based on an original street sign in Great Marlborough Street. 

The campaign will be rolled out across flyposters, signage, social media and a microsite hosting film content. “We’re passionate about getting Londoners back to support the businesses we’d hate to lose,” said M&C Saatchi joint head of design Andy Harris, who created the illustrations. “Every illustration is as unique as the shops we’re showcasing – the campaign style is as bold and quirky as the people and places we love.”

Cherry blossom Stationery

My friend from school asked me to produce all her Wedding Stationery for her big day. and the result was a simple Cherry blossom design across the full set of stationery.

The full set was based around the pink grey colour scheme. with an elegant formal use of typography.

Order of Service in English and Chinese

ALT Pizza Boxes

I’m all about a good take-out pizza. There’s just something nostalgic about walking through the front door of my house, pizza in hand, movie ready to watch. I know you know the feeling because, well, who doesn’t? Bravo designed the bright typographical pizza boxes for ALT pizza that look more like posters you’d hand on your walls than a home for a hot and cheesy pie. Creating multiple different styles for the boxes was thoughtful in that if people think like me, they’ll keep ordering until they’ve collected all the designs. Pizza branding should be a fun treat, and Bravo has done an excellent job of creating an entertaining branding experience.

Editorial photograph
Editorial photograph

Le Patissier Packaging

It seems fitting that a pastry shop would have packaging that’s as delicious as the treats that lie within. Design & Practice created the identity for Le Patissier, and the result is a gourmet design system. The geometrically designed boxes and bags perfectly paired with color combinations that could be described as “drool-worthy” with bold yet straightforward typography is a match made in heaven. The Eiffel Tower might be a sight to see, but this packaging is a close second.

Editorial photograph
Editorial photograph

Pinterest new brand identity

The platform is used for finding inspiration, sharing imagery and creating digital mood boards, lending itself to the cut and paste aesthetic that underpins the new look. Led by Made Thought, the new identity aims to put the people who use it – dubbed ‘Pinners’ – front and centre by creating unique scenes reflecting their various interests.

The art direction feels fun and eccentric, thanks to the disparate imagery and use of flexible colour schemes rather than a fixed palette, while the slant of the new sans-serif typeface created by Grilli Type aims to represent “a literal lean into the future”, according to Made Thought.

“We set out to give Pinterest a brand identity as fluid, personal and creative as its own platform — driven by the meandering choices of the user and their ever-evolving dreams of what might be,” says Made Thought creative director Alistair Webb.

Hotel Arcadia House Wine

2 AM Agency was contracted to develop the label’s design and packaging. The notion of simplicity, authenticity, and luxury were combined to create a simple, yet sweet face for the bottle. A brown paper is used for the label, extending up the length of the bottle, unlike a traditional bottle whose label typically makes up about a quarter of it. The typography is curved and eclectic, drawing attention to the otherwise completely blank label. The paper provides a tactile experience, while the hand written font identifying what type of wine it is, adds a sense of personalization. 

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ARCAD is a specialty wine sub-brand of Hotel Arcadia in Slovakia. Producing wine from the grapes they grow in their own gardens, they offer their clients/residents a bottle of wine to enjoy their evenings in a luxurious atmosphere. 

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Editorial photograph

Zoomin gets a rebrand

Zoomin is a personalized photo printing service, that prints up your memories into beautiful products – prints, posters, mugs, frames, etc. They had been around for a long time now, and it was time for a packaging refresh. The packaging design goals were to come up with something – – Beautiful. – Economical. – That would print well on eco-friendly Kraft paper. – Consistently on-brand, that could be applied across their variety of products. – Fresh and fun but not loud i.e something that would appeal to their wide user base with varied tastes. – That also conveyed the love and care that Zoomin put into fulfilling their customer orders.

We fulfilled these goals with a cheeky typographic design that speaks to the customers directly, combined with a seamless custom pattern for flavor. After experimenting with some patterns, we decided on a zentangle-inspired pattern that appears to zoom in – a subtle reference to the brand name. The design works because it can be applied across envelopes, boxes and tubes alike, and can easily be customized to suit the product being shipped, while being consistently on-brand.

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Editorial photographEditorial photograph

Child food poverty campaign

No child should have to go to bed hungry, but the UK’s latest statistics on child food poverty highlight a systemic problem that urgently needs tackling. Pre-Covid, 30% of all children across the country were living in poverty, while food insecurity in families with children has increased dramatically in lockdown.

Launched in response to the government’s new Healthy Start voucher, Rashford has joined forces with Michelin-starred chef Tom Kerridge on a new national campaign, Full Time: Get Cooking with Marcus & Tom.

The campaign, which aims to equip children with vital life skills to support their navigation into adult life, is supported by Facebook and Instagram and aims to eliminate stigma around the use of Healthy Start vouchers.

Kerridge has created 52 simple, family-friendly recipes as part of the 12-month-long programme, which encourages parents and carers to enjoy one hour of valuable time each week cooking with their children, and puts emphasis on recipes that use limited equipment and longer shelf life goods.

Recipes will be available to pick up in various forms from selected supermarkets every Sunday morning. Each recipe will feature a QR code linking through to the Full Time Instagram page, where users can access short-form tutorial videos hosted by Tom, Marcus and a selection of celebrity guests.

London-based design studio The Clearing was brought in to lead on the branding for Full Time, with a brief to develop the campaign’s visual identity, name and strategy.

The result is a colourful take on home cooking, which swaps off-putting, health-focused language for more casual phrases such as ‘Get stuck in’ and ‘It’s time to fill up’.

Collins Modern Classics gives some much-loved books a new look

These new editions bring a fresh set of covers to well-known titles, wrapping them in clashing two-colour palettes and featuring graphics inspired by the contents of each title.

Jo Thomson, deputy art director at 4th Estate and William Collins, says the art department was briefed to create jackets that would look nothing like other classic book editions, but still be timeless enough to stand apart from current trends.

Drawing on her love of typography, Thomson began playing around with designs that used huge lettering and decorative fonts, paired together with graphic images or photos. The real breakthrough for the design came when she shifted the authors’ names away from the centre of the cover and off to one side – allowing the type and imagery to do the heavy lifting. The graphics have also been given a print grain filter to add some extra texture.

Each book has its own unique colour palette, with Jung Chang’s Wild Swans wrapped in mint green and neon red, and Jeffrey Eugenides’ The Virgin Suicides enjoying a forest green and bubblegum pink.

“One of the key things that we wanted to do was open these books up to people who haven’t read them before,” Thomson. “For books that are older, we wanted to give them a new lease of life with a cover that’s more vibrant and modern than previous classics have been.”

San Diego Zoo & Safari Park brand

Pentagram partner Michael Bierut has brought all of the organisation’s work under a single brand, which is now known as the San Diego Zoo Wildlife Alliance.

Today, the San Diego Zoo and San Diego Zoo Safari Park are two of the largest zoos in the world, and Rex the lion lives on in the form of the Rex’s Roar statue that greets visitors at its entrance.

Together, the zoo and safari park are home to more than 15,000 rare and endangered animals, are part of a non-profit conservation organisation that is committed to saving species worldwide, and boast one of the largest zoological membership associations in the world, with more than half a million members.

Last updated over a decade ago, the zoo’s previous identity treated its non-profit arm San Diego Zoo Global, the San Diego Zoo and the San Diego Zoo Safari Park as separate brands with their own visual systems.

Pentagram’s Michael Bierut and his team were briefed to create a new brand identity that could connect with the broadest audience possible – from the families who visit and support the zoo and safari park to the scientific community who contribute to its research.

Creating a new name for the zoo was the first step in a two-year collaboration between Pentagram and the parent organisation, which has been rebranded as the San Diego Zoo Wildlife Alliance (SDZWA).

The reimagined mark brings together three animals that are important to the history of the SDZWA: Rex the lion; a California condor, a species brought back from the brink of extinction in a signature achievement by the organisation; and a white rhino, which is currently undergoing one of most successful managed breeding programmes in the world.

Combined as part of one singular circular mark, the three individual animal images play with positive and negative space as a nod to the interdependence of all living things on the planet.

Continuing with this theme, the use of positive-negative space hints at the ongoing threat of extinction in a series of Saving Species Worldwide posters, which feature animal illustrations in silhouette.

The identity also extends to a system of sub-brands for the various components of the organisation, which are further differentiated by an animal-themed colour palette. This includes Habitat Green for the main alliance brand, along with Bumblebee Yellow, Macaw Red and Elephant Gray.