Tag Archives: Advertising

Macy’s

Macy’s is synonymous with the Holidays as an average of 50 million people tune in to watch the Macy’s Thanksgiving Day Parade. In addition to the parade, Macy’s delivers a series of Holiday programs across the country to celebrate the season. We worked with Macy’s to develop a promotional campaign with strong illustrations and custom typography that conveys the magic of the season.

“We believe that illustration can be a powerful tool for communicating strong ideas, connectingemotionally with users, and creating an experience that feels truly unique. Our collaboration with Carpenter Collective has proven to do just that.”— Gregory Dibisceglie, Macy’s Senior Creative Manager

From me to you Merry Christmas

Find out more https://carpentercollective.com/wp-content/uploads/2017/06/CarpenterCollective_MacysHoliday2016_09-877×1024.jpg

BBC Christmas ad

“As we know, all families are unique and in many ways that’s what the BBC’s Christmas film is all about – how we are united by our differences,” says Paul Jordan, ECD at BBC Creative. “The BBC is a unifying theme that runs through the heart of the film, bringing us together, and if you look carefully, you’ll notice it’s always there, like a golden thread of tinsel running right through our Christmas.” 

Credits:
Agency: BBC Creative
ECDs: Paul Jordan, Helen Rhodes
Creative Director: Susan Ayton
Creatives: Jules Middleton, Andy Parkman
Director: James Rouse
Production Company: Outsider

Driving home for Christmas

The ad by Anomaly is inspired by Rea’s journey back home to Middlesborough in 1978 after he got stuck in London on Christmas Eve and his wife drove 250 miles to collect him in their black Mini. The song prompted by this trip is now firmly on the UK’s recurring collection of classic Christmas songs and its words are likely known by everyone in the nation (whether they want to know them or not).

Credits:
Creative Agency: Anomaly
Production Company: Riff-Raff
Director: Ed Morris

Great big Christmas ad

Aldi takes on Dickens’ Christmas Carol, with Kevin the Carrot playing the Spirit of Christmas alongside Ebanana Scrooge. Marcus Rashford does a star turn as Marcus Radishford.

Clearly heavily influenced by John Lewis, this spot features a charming imaginary pet monster, but bears little connection to McDonald’s’ wider branding.

Heavy on the product shots, Lidl still manages to have fun with time travel (and Lidl-themed Christmas jumpers) in this humorous spot.

Amazon picks up on the popular theme of kindness in its cinematic global spot, which is soundtracked by Adele and references the impact of the pandemic on our lives.

Featuring an array of cameos from Little Simz to Jadon Sancho, JD Sports has delivered the coolest Christmas ad by some distance.

Disney tugs on the heartstrings with this animated short which sees a stepdad bonding with his new family at Christmas.

John Lewis’ festive ad

While the John Lewis Christmas ad has become an institution in the UK over the years thanks to its ability to tug at the nation’s heartstrings, no one has quite known what to expect from its festive campaign in the wake of the pandemic.

This time around, there is once again a distinct lack of Excitable Edgar, Moz the Monster or Buster the Boxer. Instead, Unexpected Guest takes viewers on a Christmas journey through the eyes of a boy called Nathan and a young space traveller called Skye.

Created by adam&eveDDB and directed by Mark Molloy, the film opens with Nathan befriending Skye after her spaceship crash lands on earth. Their relationships develops as Nathan introduces Skye to many of his family’s festive traditions, from gift giving to trying her first mince pie.

Credits:
Agency: adam&eveDDB
Director: Mark Molloy
Production company: Smuggler
Director of photography: Greig Fraser
Production Designer: Nathan Parker

M&S Christmas ads

The store ran a pre-campaign, #whoispercypig, to tease the new voice of Percy, which has been revealed to be Spider Man actor Tom Holland. Meanwhile Dawn French – a fairy on top of the Christmas tree – takes on the role of Percy’s companion as the two scamper around the M&S store after hours. The two characters conveniently stumble across the Christmas food range in a clandestine escapade in the style of Night at the Museum.

Agency: Grey London
Creatives: Sam Haynes, John Gibson
Directors: Dom & Nic

M&S has simultaneously launched a Christmas spot for clothing and home created by Odd, which builds on the brand’s Anything But Ordinary strategy. Directed by Autumn de Wilde, the ad is a far glitzier and more choreographed offering inspired by musicals.

Agency: Odd
ECD: Nick Stickland
Creatives: Turhan Osman, Emma Jordan
Director: Autumn De Wilde
Production Company: Anonymous Content

Frontline19

In recent reports that two in five frontline staff are suffering with PTSD as a result of the pandemic – nearly double the rate of recent military veterans. While such information is clearly damning in terms of how those who bore the brunt of the pandemic are now coping, it is difficult to quantify what this means to their daily lives.

To help articulate this, and also to encourage the public to leave messages of support for frontline workers via a free phone service called Hopeline19, adam&eveDDB has created a film and poster campaign for the charity Frontine19. The film, which is a difficult watch, tells the stories of some of those on the frontline, from ambulance workers to ICU doctors and nurses, and how their experiences have affected their personal lives.

https://www.youtube.com/watch?v=dH_sJEpqDSY&t=120s

Accompanying the film are outdoor, print and radio ads that also ask members of the public to leave messages of gratitude and support on Hopeline19. These will be moderated and then uploaded so that frontline workers can call and listen to kind words from the public, and targeted media will be displayed in and around hospitals to make frontline workers aware of the service.

“We’re humbled at what the doctors, nurses, emergency responders and thousands of other unsung heroes have achieved over the past 18 months,” says Ant Nelson, ECD at adam&eveDDB. “But while their actions may be heroic, they are human beings as vulnerable to mental health problems as the rest of us. Frontline19 has already done so much in such a short time, but we need to make sure their work can carry on and in turn help NHS workers get through this traumatic time.”

Credits:
Agency: adam&eveDDB
CCO: Richard Brim
ECDs: Ant Nelson, Mike Sutherland
Creative Directors: Darren Beresford, Richard Gayton
Creatives: Darren Beresford, Richard Gayton
Production Company: Academy
Director: Novemba

CALM

CALM is known for its headline-grabbing campaigns, such as Project 84, which saw 84 sculptures line the rooftop of the ITV building on London’s Southbank to represent the number of men who take their own lives each week.

The charity has now launched a new film, Stay, which relays moving anecdotes and experiences of bereaved family members as well as survivors. The film comes as the charity reveals its new branding led by design studio Output, with language developed by Reed Words. Output worked on CALM’s new brand identity for around six months from start to finish, and a new web platform is also in the works.

“The previous brand had great equity and was loved by many, but it was created for print, then applied to digital spaces. Refreshing it gave an opportunity to design the core identity with rigour across all formats: online, offline and beyond,” she says. “It meant we could consider accessibility, particularly around access to the most vital services like the webchat and helpline, alongside expressive communications which would allow more freedom” says Output partner and creative director Johanna Drewe.

The visual identity draws on high intensity palettes featuring flashes of neon, and is capped by a refreshed wordmark. In the new design, the charity’s name is aligned to highlight the CALM acronym, however it retains the speech bubble concept seen in its predecessor.

“The brand has to do so many different things, from support to activism, but it needs to always feel like CALM. We were also conscious that it should feel like a natural evolution – the next iteration of a much-loved brand, rather than something completely new,” Drewe says.CALM branding on postersstudio-output.com; thecalmzone.net

McDonald’s Canada ad

It’s surprising what we might have missed during the pandemic. There’s the obvious stuff – hugs with friends and family, the chance to talk over travails and triumphs face to face – and then there’s the small moments that might have even been a bit annoying, but now they’re prevented, you want them back.

The spot is the latest in what appears to be a burgeoning trend in advertising of taking a musical theatre approach. Directed by Max Sherman, it certainly makes the most of the ridiculousness of turning an ad for fries into a power ballad.

Credits:
Agency: Cossette
Director: Max Sherman
Production Company: OPC

#WeThe15

#WeThe15 takes its name from the 15% of the global population who have a disability and aims to raise awareness of the challenges that these 1.2 billion people often face, including access to healthcare, education and employment.

The film, created by Pulse Films and director Sam Pilling, sets out to challenge some of the stereotypes that people with disabilities face, including pity or being framed as ‘brave’. It was filmed in Bogota, Bangkok, London, Johannesburg, Milan and Manila, and includes nearly 40 persons with disabilities assembled in partnership with disabled talent agency and consultancy C Talent.

Pentagram’s identity includes a wordmark and a symbol by Pearce and his team and sonic branding by Suzuki. Throughout the Paralympic Games, athletes will wear temporary tattoos featuring the #WeThe15 symbol. A vibrant shade of purple was chosen for the identity as this represents the international colour of disability and to mark today’s launch, 125 iconic global landmarks across six continents – from Tokyo’s Skytree to Niagara Falls – will be illuminated in purple light.