Themed ‘Bootiques’ will be popping up across the UK to help you make the right purchase for your loved one, whether it’s the moody tweenager or the person who loves working out almost as much as they love talking about working out.
In a welcome departure from its more sentimental efforts from the last couple of years, the retailer is going big on experiential this time around, launching hundreds of pop-up Bootiques (geddit?) both in-store and online, which are themed around the personalities of its tricky-to-buy-for customers.
A number of these personalities are the focal point of an accompanying campaign film created by WPP’s Team WBA, which includes Ogilvy UK, Mediacom, Geometry and Bookmark, who have also worked with True Story.
Agencies: Ogilvy UK, Mediacom, Geometry, Bookmark
CCO: Dede Laurentino
Creative Consultant: Dan Fisher
Chief ECD: Jules Chalkley
ECD: Sam Cartmell
Experiential ECD – Elspeth Lynn
Creatives: Tom Madden & Morgan Hinds–Shorland, Naomi Nicholl & Lily James, Tony Malcolm & Marc Bennett
Design Director: Sian Hughes
Design: Taylor Bates, Rob Hare
Production Company: Academy
It’s not often advertising is genuinely moving but The Surprise really tugs at the heartstrings, and you could be forgiven if you well up slightly watching it. The background music, borrowed from the equally heart-wrenching film Up, only adds to the emotion.
The ad – which was created by Apple’s agency TBWA\Media Arts Lab, and directed by Mark Molloy – isn’t the first time the tech giant has shown a more relatable side to phones and tablets.
Ikea has a reputation for creating refreshingly unconventional ads. Recent campaigns have featured everything from breakdancing curtains and cushions to recreated versions of the lounges from The Simpsons, Friends and Stranger Things.
The retailer’s first Christmas campaign in the UK and Ireland also eschews sentimental festive clichés, instead opting for something a little more obscure.
But with a number of quick home fixes, they soon manage to shut up their inanimate critics, and can crack on with their dinner plans unfazed.
While it’s good to see Ikea steering clear of festive schmaltz, the suggestion that we have to cover up that crack in the wall or replace an outdated but well-loved mirror at a time of year when we’re already up to our eyeballs leaves a slightly bitter aftertaste, meaning this ad ultimately lacks some of the charm of Ikea’s other recent campaigns.
Production Company: MJZ
Director: Tom Kuntz
Creative Director: James Sindle
Production Designer: Chris Oddy
Director of Photography: Chris Soos
VFX: Electric Theatre Collective
When a seemingly innocent festive jumper takes on a life of its own, however, it swiftly turns into an all-singing and dancing extravaganza soundtracked by House of Pain’s 90s party anthem Jump Around.
The retailer brought in the director behind Beyoncé’s Single Ladies music video, Jake Nava, to help bring its vision to life, while the jumping metaphor is even carried through to a bouncing version of the M&S logo.
Creative Agency: ODD
Executive Creative Director: Nick Stickland
Associate Creative Directors: Turhan Osman, Loui Bowes
Art Director: Emma Jordan
Production Company: Cherry Studios
Director: Jake Nava
DoP: David Johnson
Ready for your tastiest Christmas yet? Welcome to our winter wonderland: the M&S Food Christmas Market – where good food and festive fun collide to create a truly magical Christmas experience. Join Paddy Mcguinness and Emma Willisofficial as they meet our very own product developers and try this year’s festive food stars: sweet Torched Berry Pavlova (find it in the freezer section), ooey gooey Brie En Croûte and the ultimate centrepiece, The Perfect Turkey. After all, #ThisIsNotJust food… this is M&S Christmas Food.
For its first ever national TV ad campaign MENstruation, period-absorbing underwear brand Thinx asks if people would be more comfortable with periods if everyone had them.
Titled MENstruation, the ad opens with a teenage boy getting his first period, before addressing leaks, dropped sanitary pads, and the dreaded string peeking out. Of course, these clumsy ‘slip ups’ and awkward interactions double as a selling point for Thinx’s products, which are designed to absorb period blood and ultimately avoid these experiences.
Speaking of the campaign, Thinx Inc. CEO Maria Molland highlights that “people with periods are taught from a young age that one of our body’s natural processes is something to be ashamed of, and something we should go to great lengths to conceal. We’re taught to hide our period products in our sleeves on the way to the restroom, and constantly check our clothes for any leaks or stains. In fact, 80% of teens [with periods] report a negative association with periods, and say they are gross or unsanitary.” To combat this, the campaign aims to normalise the subject of periods by extending the conversation to the half of the population that doesn’t experience them, namely cisgender men.
Agency: BBDO New York
CCOs: David Lubars, Greg Hahn
VP Creative Directors: Bianca Guimaraes, Peter Alsante
Associate Creative Directors: Jenn Tranbarger, Jess Rello
Production company: Biscuit
Director: Rachel McDonald
The spot demonstrates the wide breadth of roles that come under the bracket of nursing, from mental health to district nursing to A&E and working with learning disabilities. The film does an excellent job of portraying the complexity of the nursing role today, caring for both the physical as well as emotional needs of patients.
ECD: Mark Elwood
Creative Directors: Hugh Todd, Lovisa Silburn
Director: Billy Boyd Cape
Production Company: Academy