ManvsMachine created animations and graphics using retro patterns and a custom font inspired by the bubble in Nike’s famous shoe. Films and graphics combine witty one liners with photography and illustrations that hint at the history of the Air Max.
The campaign is one of a series of projects commissioned by Nike to mark the 30th anniversary of Air Max. The company teamed up with Unit 9 to broadcast a short animation on to the facade of the Pompidou Centre in Paris last month and ran a series of creative workshops for young people in London.
Nike also released a series of limited edition Air Max styles in the run-up to the event – from ‘remixes’ of classic styles to new designs.
Since it was first launched in January 2015 Sport England’s This Girl Can campaign has inspired women to get more active and been applauded for promoting more realistic standards of health and beauty.
The campaign is now in its next phase, and continues to celebrate women of all shapes and size and varying physical abilities. This time around the ads and posters are more age inclusive, featuring several women in their fifties and sixties.
This year’s Christmas window displays, are based on the theme of “Together We’re Merrier”, and have been devised as a comment on divisive events from 2016, including the US election and Brexit.
The windows feature stories of traditional arch-enemies but with happy outcomes, such as The Bull and The China, The Butcher and The Turkey, The Wolf and The Sheep, and The Boy and the Brussel Sprouts.
Continuing the theme into the store itself, the Atrium sees a giant sun and moon meeting in an embrace.
John Lewis, in-house
Harvey Nichols, in-house
Schuh, by Roar
John Lewis has created a cutesy, animal-led spot for its Christmas ad this year, which is gently funny rather than the usual tearjerker. But does it do enough for the brand to retain its Christmas ad crown?
“AllCreative has a simple ambition,” says its founder, AMV BBDO creative chief Paul Brazier, “To reveal every creative job in the form of a short film that will inspire people a step closer to their chosen career. From a young age, I was given the impression that the creative arts were secondary and inferior to an academic career path. Later in life, I realised just how huge the creative industries are and their importance to Britain.”
There is a new ad trend in town. For the last few years, advertising for women has been heavily focused on empowerment, with many brands overtly throwing their hats in with a feminist position. Recently though this has evolved into a wider movement towards diversity.
Diversity is in fashion right now, and hopefully it will stay that way. Ads are starting to reflect a desire from consumers for the communities that we live in to be more accurately reflected in our media: for the variety of different ages, races, shapes and styles that we see around us every day to appear on billboards and TV screens. The most recent example of this is this new, widely shared spot for H&M: