Credits: Agency: Leo Burnett CCO: Chaka Sobhani ECD: Mark Elwood Creative Directors: James Millers, Andrew Long Senior Creative: Gareth Butters Art Director: Joe Miller Creative Director of Design: David Allen Designer: Jakk Breedon Production Company: Moxie Pictures Director: Edgar Wright
We might think that we have moved beyond the stereotypes associated with certain careers – for example, that a CEO would be a man, and a nurse a woman – but research conducted by CPB, the ad agency behind the Imagine campaign, shows otherwise.
The Imagine poster campaign, which is supported by Creative Equals, Goodstuff, Assembly and Open Media, is running across the UK on social, OOH and in cinemas. It is accompanied by a colouring book, which can be bought from cpblondon.com (with monies raised going to Beyond Equality and Young Women’s Trust), which encourages parents to talk to their children about gender roles.
Takeaway packaging is the third largest source of littering in cities across the world, according to recent research by the University of Cádiz in Spain.
As Norway’s largest takeaway restaurant chain, McDonald’s is a substantial part of the problem in Norwegian cities – and it doesn’t help that its iconic golden arches make its packaging very noticeable. But in a new campaign led by Nord DDB, the fast food chain is taking ownership of this role.
Leading with the message ‘take away your take away’, the campaign is all about showcasing the ugly side of McDonald’s packaging and encouraging fast food lovers to help the brand reduce littering.
Photos of McDonald’s trash lying around in the streets of Oslo have been artfully captured by photographer Jói Kjartans for print, social media, OOH displays and McDonald’s trays in order to reach as many customers as possible.
Trash cans have been placed next to OOH displays so that the golden arches can be used as a trash-guide, and the campaign also includes a commercial shown on TV and online. As for the longer term, the brand has initiated several measures to create long-term solutions.
Credits: Agency: The&Partnership Chief Creative Officer: Micky Tudor ECD: Toby Allen Creative Directors: Chris Clarke, Matthew Moreland Production Company: MJZ Director: Gary Freedman DOP: Stéphane Fontaine
Credits: Agency: adam&eveDDB CCO: Richard Brim Creatives: Edward Usher, Xander Hart, Richard McGrann, Andy Clough Creative Directors: Matt Gay, Feargal Ballance Design: King Henry Designer: Dave Robinson Head of Motion Graphics: Ed Christie Motion Designer: Curtis Reeves Production Company: Biscuit Filmworks UK DOP: Daniel Landin Production Designer: Jon Henson VFX: nineteentwenty
Credits: Creative Agency: Bartle Bogle Hegarty London Lead Creative Team: Marc Rayson, Callum Prior BBH Dublin Xreatives: Sam Caren, Aubrey O’Connell Creative Directors: Christine Turner, Kevin Masters Studio Leads: Andy Cooke, Anthony Jones, Rob Wilson Creative Producer: Julian Cave Global Chief Creative Officer: Alex Grieve Production Company: MJZ Director: Fredrik Bond
Credits: Creative Agency: Accenture Song Creative Lead: Victoria Foster Design Lead: Michael Hirst Chief Creative Officer: Nik Studzinski Creative Directors: Luke Ramm, Joe Holt, Robert Amstell, Matthew Lancod Production Company: Hungry Man Director: David Kerr DoP: Simon Chaudoir AD: Phil Booth Production Designer: Jacqueline Abrahams Post Production: Rascal Post ECD/VFS Supervisor/2D Lead Compositor: Andrew ’Barnsley’ Wood
Credits: Creative Agency: Lucky Generals Head of Global Creative: Jo Shoesmith Director: Taika Waititi Production Company: Hungry Man DOP: Mike Berlucchi VFX: Guillaume Weiss
Credits: Agency: TBWA\Media Arts Lab Director: Juan Cabral Production Company: MJZ
Credits: Agency: The Pharm Chief Creative Officer, VMLY&R: Laurent Simon Executive Creative Director: Sara Rose Creative Director: Lee Hanson and Mark Prime Production: Academy Directors: Si&Ad Post Production: Final Cut VFX & Grade: Electric Theatre Collective
Credits: Creative Agency: Havas London Chief Creative Officer: Vicki Maguire Creative Directors: Dan Cole, Andy Garnett Associate Creative Directors: Rob Greaves, Sam Daly Senior Art Director: Richard Gorton-Lee (Chunky) Senior Copywriter: Mark Wilson Senior Designer: Sam Kallen Production Company: Rattling Stick Director: Daniel Kleinman Post production and VFX: Framestore Creative Director: Kamen Markov VFX Supervisor: Jules Janaud
The Christmas campaign season is playing out differently this year. Ads are arriving earlier to avoid media clashes with the 2022 World Cup in Qatar, which starts late November. And of course, there’s the small matter of a cost-of-living crisis to contend with.
The message here is fun, from the soundtrack – Cerrone’s 1977 disco classic Supernature – to the colourful setting of the ad, which was filmed in Poland. It seems to strike the right tone for TK Maxx, whose USP is all about surprising finds at low prices, and steers clear of the worthiness we’re bound to see this year.
Credits: Agency: Wieden+Kennedy London ECD: Susan Hoffman Creative directors: Paddy Treacy, Hannah Smit Creatives: Georgina Brisby, Marcelo Duarte Director: Max Siedentopf Production company: Riff Raff
The campaign, entitled A British Original, plays on the ‘what is the purpose of your visit?’ question travellers face on landing, delving into the stories that lie behind such a deceptively simple statement.
The ads themselves are extremely minimal in design, making the copywriting the star of the show. Uncommon has written 500 individual lines for the campaign, which range from the mundane – ‘Because this weather sucks’ – to the moving – ‘I’ve had a ring in my pocket for long enough’.
According to Lucy Jameson, co-founder of Uncommon Creative Studio, it’s part of a move to focus on people instead of planes, in particular “British originality”. The airline is also currently working on a new safety video starring BA staff as well as some famous British faces.
Credits: Agency: Don’t Panic Creative Partner: Rick Dodds Creative Director: George McCallum Production Company: Academy Films Directors: Si&Ad DOP: Alex Barber Edit: Final Cut Post: Electric Theatre Company