In quick succession, the brand has released two films emphasising different aspects of the iPhone X: the ability to unlock your phone with a look, and to pay for items with a glance.
Both of these new ads are at their heart product demos, though for decades now Apple has shown that demos don’t need to be dull. Stretching back to the brand’s early iPod ads, Apple has given us films which show off the clever features of its products in witty and charming ways.
Director, Unlock: Dougal Wilson
Director, Fly Market: The Daniels
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It is now eight months since a fire ripped through Grenfell Tower in West London, killing 71 people and leaving hundreds without a home.
An inquiry into the fire is still ongoing but as yet no arrests have been made and many of the building’s former residents are still awaiting permanent housing.
To remind people of the tragedy – and the need to seek justice for those affected – community organisation Justice 4 Grenfell has been driving three billboards around London that read: “71 deaths. No arrest. How come?”
The billboards were created by BBH Labs and inspired by the Oscar-nominated film Three Billboards Outside Ebbing, Missouri – about a mother who hires ad space to raise awareness about her daughter’s unsolved murder. (The billboards in the film feature the same black-and-red design and read: “Raped while dying. And still no arrests. How come, Chief Willoughby?”)
Billboards were driven past St Paul’s and the House of Parliament. Writing on its website, Justice 4 Grenfell said: “These three billboards are here to keep this tragedy in the national conscience, to make our voices heard.”
Many buildings around the UK are still awaiting replacement cladding (the fire at Grenfell is believed to have spread rapidly through the building as a result of cladding which contained a highly flammable material) and local councils have claimed that requests for money to fund refurbishments are not being met.
Happy New Year everyone.
A look back on last and in my opinion the best and must powerful ad from 2017. But what’s your?
Timely and emotional, with superb performances throughout, the ad and P&G’s bold position provoked wide discussion and polarised responses from audiences.
Read more about the best ads of 2017 here
You know Christmas is only weeks away when the Christmas adverts start being released.
Here’s M&S advent featuring the one and only Paddington, enjoy.
Would you take a beating for a bed? WCRS’s poster campaign for End Youth Homelessness highlights the desperate situation facing young homeless people in the UK
Many of McDonald’s recent campaigns, particularly those for France, have had a stripped-back, minimal aesthetic. Now TBWA\Paris has revealed a new set of minimalistic posters, which follow the popular sparkly Open Late campaign, launched just last month.The three posters in this campaign feature just the packaging of the brand’s three archetypal products – the Big Mac, the Nuggets and the French Fries. The brand takes minimalism to a new extreme with these posters which are devoid of any text, or even the actual product; just a few lonely crumbs.
ManvsMachine created animations and graphics using retro patterns and a custom font inspired by the bubble in Nike’s famous shoe. Films and graphics combine witty one liners with photography and illustrations that hint at the history of the Air Max.
The campaign is one of a series of projects commissioned by Nike to mark the 30th anniversary of Air Max. The company teamed up with Unit 9 to broadcast a short animation on to the facade of the Pompidou Centre in Paris last month and ran a series of creative workshops for young people in London.
Nike also released a series of limited edition Air Max styles in the run-up to the event – from ‘remixes’ of classic styles to new designs.