Tag Archives: Advertising

Raise your arches

10/03/2023

Credits:
Agency: Leo Burnett
CCO: Chaka Sobhani
ECD: Mark Elwood
Creative Directors: James Millers, Andrew Long
Senior Creative: Gareth Butters
Art Director: Joe Miller
Creative Director of Design: David Allen
Designer: Jakk Breedon
Production Company: Moxie Pictures
Director: Edgar Wright

Ad campaign tackles everyday gender bias

10/02/2023

We might think that we have moved beyond the stereotypes associated with certain careers – for example, that a CEO would be a man, and a nurse a woman – but research conducted by CPB, the ad agency behind the Imagine campaign, shows otherwise.

The Imagine poster campaign, which is supported by Creative Equals, Goodstuff, Assembly and Open Media, is running across the UK on social, OOH and in cinemas. It is accompanied by a colouring book, which can be bought from cpblondon.com (with monies raised going to Beyond Equality and Young Women’s Trust), which encourages parents to talk to their children about gender roles.

Take away your takeaway

27/01/2023

Takeaway packaging is the third largest source of littering in cities across the world, according to recent research by the University of Cádiz in Spain.

As Norway’s largest takeaway restaurant chain, McDonald’s is a substantial part of the problem in Norwegian cities – and it doesn’t help that its iconic golden arches make its packaging very noticeable. But in a new campaign led by Nord DDB, the fast food chain is taking ownership of this role.

Leading with the message ‘take away your take away’, the campaign is all about showcasing the ugly side of McDonald’s packaging and encouraging fast food lovers to help the brand reduce littering.

Photos of McDonald’s trash lying around in the streets of Oslo have been artfully captured by photographer Jói Kjartans for print, social media, OOH displays and McDonald’s trays in order to reach as many customers as possible.

Trash cans have been placed next to OOH displays so that the golden arches can be used as a trash-guide, and the campaign also includes a commercial shown on TV and online. As for the longer term, the brand has initiated several measures to create long-term solutions.

Christmas Ad 2022

20/12/2022

Credits:
Agency: The&Partnership
Chief Creative Officer: Micky Tudor
ECD: Toby Allen
Creative Directors: Chris Clarke, Matthew Moreland
Production Company: MJZ
Director: Gary Freedman
DOP: Stéphane Fontaine

Credits:
Agency: adam&eveDDB
CCO: Richard Brim
Creatives: Edward Usher, Xander Hart, Richard McGrann, Andy Clough
Creative Directors: Matt Gay, Feargal Ballance
Design: King Henry
Designer: Dave Robinson
Head of Motion Graphics: Ed Christie
Motion Designer: Curtis Reeves
Production Company: Biscuit Filmworks UK
DOP: Daniel Landin
Production Designer: Jon Henson
VFX: nineteentwenty

Credits:
Creative Agency: Bartle Bogle Hegarty London
Lead Creative Team: Marc Rayson, Callum Prior
BBH Dublin Xreatives: Sam Caren, Aubrey O’Connell
Creative Directors: Christine Turner, Kevin Masters
Studio Leads: Andy Cooke, Anthony Jones, Rob Wilson
Creative Producer: Julian Cave
Global Chief Creative Officer: Alex Grieve
Production Company: MJZ
Director: Fredrik Bond

Credits:
Creative Agency: Accenture Song
Creative Lead: Victoria Foster
Design Lead: Michael Hirst
Chief Creative Officer: Nik Studzinski
Creative Directors: Luke Ramm, Joe Holt, Robert Amstell, Matthew Lancod
Production Company: Hungry Man
Director: David Kerr
DoP: Simon Chaudoir
AD: Phil Booth
Production Designer: Jacqueline Abrahams
Post Production: Rascal Post
ECD/VFS Supervisor/2D Lead Compositor: Andrew ’Barnsley’ Wood

Credits:
Creative Agency: Lucky Generals
Head of Global Creative: Jo Shoesmith
Director: Taika Waititi
Production Company: Hungry Man
DOP: Mike Berlucchi
VFX: Guillaume Weiss

Credits:
Agency: TBWA\Media Arts Lab
Director: Juan Cabral
Production Company: MJZ

Elf the movie or Asda Christmas ad?

02/12/2022

By far my favourite Christmas ad of all time!

Credits:
Creative Agency: Havas London
Chief Creative Officer: Vicki Maguire
Creative Directors: Dan Cole, Andy Garnett
Associate Creative Directors: Rob Greaves, Sam Daly
Senior Art Director: Richard Gorton-Lee (Chunky)
Senior Copywriter: Mark Wilson
Senior Designer: Sam Kallen
Production Company: Rattling Stick
Director: Daniel Kleinman
Post production and VFX: Framestore
Creative Director: Kamen Markov
VFX Supervisor: Jules Janaud

TK Maxx Christmas ad

25/11/2022

The Christmas campaign season is playing out differently this year. Ads are arriving earlier to avoid media clashes with the 2022 World Cup in Qatar, which starts late November. And of course, there’s the small matter of a cost-of-living crisis to contend with.

The message here is fun, from the soundtrack – Cerrone’s 1977 disco classic Supernature – to the colourful setting of the ad, which was filmed in Poland. It seems to strike the right tone for TK Maxx, whose USP is all about surprising finds at low prices, and steers clear of the worthiness we’re bound to see this year.

Credits:
Agency: Wieden+Kennedy London
ECD: Susan Hoffman
Creative directors: Paddy Treacy, Hannah Smit
Creatives: Georgina Brisby, Marcelo Duarte
Director: Max Siedentopf
Production company: Riff Raff

British Airways’ new campaign celebrates the myriad reasons we travel

22/11/2022

The campaign, entitled A British Original, plays on the ‘what is the purpose of your visit?’ question travellers face on landing, delving into the stories that lie behind such a deceptively simple statement.

The ads themselves are extremely minimal in design, making the copywriting the star of the show. Uncommon has written 500 individual lines for the campaign, which range from the mundane – ‘Because this weather sucks’ – to the moving – ‘I’ve had a ring in my pocket for long enough’.

According to Lucy Jameson, co-founder of Uncommon Creative Studio, it’s part of a move to focus on people instead of planes, in particular “British originality”. The airline is also currently working on a new safety video starring BA staff as well as some famous British faces.