Tag Archives: Advertising

M&S Christmas advert

You know Christmas is only weeks away when the Christmas adverts start being released.

Here’s M&S advent featuring the one and only Paddington, enjoy.

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McDonald’s minus the food

Many of McDonald’s recent campaigns, particularly those for France, have had a stripped-back, minimal aesthetic. Now TBWA\Paris has revealed a new set of minimalistic posters, which follow the popular sparkly Open Late campaign, launched just last month.The three posters in this campaign feature just the packaging of the brand’s three archetypal products – the Big Mac, the Nuggets and the French Fries. The brand takes minimalism to a new extreme with these posters which are devoid of any text, or even the actual product; just a few lonely crumbs.

ManvsMachine – Nike Air Max

ManvsMachine created animations and graphics using retro patterns and a custom font inspired by the bubble in Nike’s famous shoe. Films and graphics combine witty one liners with photography and illustrations that hint at the history of the Air Max.

The campaign is one of a series of projects commissioned by Nike to mark the 30th anniversary of Air Max. The company teamed up with Unit 9 to broadcast a short animation on to the facade of the Pompidou Centre in Paris last month and ran a series of creative workshops for young people in London.

Nike also released a series of limited edition Air Max styles in the run-up to the event – from ‘remixes’ of classic styles to new designs.

This Girl Can

Since it was first launched in January 2015 Sport England’s This Girl Can campaign has inspired women to get more active and been applauded for promoting more realistic standards of health and beauty.

The campaign is now in its next phase, and continues to celebrate women of all shapes and size and varying physical abilities. This time around the ads and posters are more age inclusive, featuring several women in their fifties and sixties.

Christmas Windows

This year’s Christmas window displays, are based on the theme of “Together We’re Merrier”, and have been devised as a comment on divisive events from 2016, including the US election and Brexit.

The windows feature stories of traditional arch-enemies but with happy outcomes, such as The Bull and The China, The Butcher and The Turkey, The Wolf and The Sheep, and The Boy and the Brussel Sprouts.

Continuing the theme into the store itself, the Atrium sees a giant sun and moon meeting in an embrace.

© Matt WrittleSelfridges, in-house

john-lewis-3John Lewis, in-house

harvey-nichols-britalia-christmas-windows-dinning-tableHarvey Nichols, in-house

workshopLiberty, in-house

HyperFocal: 0Schuh, by Roar