Tag Archives: Advertising

Family is a Gift

A very emotional heartbreaking Christmas advert. Christmas is about more than just presents under the tree.

 

BBC Ones Christmas trail highlights the importance of family.

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Refuge launches reversible Christmas poems

Each advertisement features a poem that conjures up a cosy picture of family life at Christmas. But, when read from the bottom up, the lines reveal the horror of a household living with domestic violence.

Holidays Are Coming

The 2018 Holidays Are Coming

Our iconic Holidays Are Coming Christmas campaign is back! This year it’s packed full of surprises and a sprinkling of extra magic…

The iconic Coca-Cola Holidays Are Coming advert is back for 2018! It features the same great music and format you know and love. However, eagle-eyed viewers will notice the addition of some new, magical scenes…

The 2018 campaign features a range of exciting new partnerships to breathe new life into the classic ad. This includes working with The Kingdom Choir – who have recorded a special version of the famous Holidays are Coming song.

iPhone X ads

In quick succession, the brand has released two films emphasising different aspects of the iPhone X: the ability to unlock your phone with a look, and to pay for items with a glance.

Both of these new ads are at their heart product demos, though for decades now Apple has shown that demos don’t need to be dull. Stretching back to the brand’s early iPod ads, Apple has given us films which show off the clever features of its products in witty and charming ways. 

Credits:
Director, Unlock: Dougal Wilson
Director, Fly Market: The Daniels

Grenfell campaign

It is now eight months since a fire ripped through Grenfell Tower in West London, killing 71 people and leaving hundreds without a home.

An inquiry into the fire is still ongoing but as yet no arrests have been made and many of the building’s former residents are still awaiting permanent housing.

To remind people of the tragedy – and the need to seek justice for those affected – community organisation Justice 4 Grenfell has been driving three billboards around London that read: “71 deaths. No arrest. How come?”

The billboards were created by BBH Labs and inspired by the Oscar-nominated film Three Billboards Outside Ebbing, Missouri – about a mother who hires ad space to raise awareness about her daughter’s unsolved murder. (The billboards in the film feature the same black-and-red design and read: “Raped while dying. And still no arrests. How come, Chief Willoughby?”)

Billboards were driven past St Paul’s and the House of Parliament. Writing on its website, Justice 4 Grenfell said: “These three billboards are here to keep this tragedy in the national conscience, to make our voices heard.”

Many buildings around the UK are still awaiting replacement cladding (the fire at Grenfell is believed to have spread rapidly through the building as a result of cladding which contained a highly flammable material) and local councils have claimed that requests for money to fund refurbishments are not being met.

The Talk

Happy New Year everyone.

A look back on last and in my opinion the best and must powerful ad from 2017. But what’s your?

Timely and emotional, with superb performances throughout, the ad and P&G’s bold position provoked wide discussion and polarised responses from audiences.

Read more about the best ads of 2017 here