Tag Archives: Advertising

Grenfell campaign

It is now eight months since a fire ripped through Grenfell Tower in West London, killing 71 people and leaving hundreds without a home.

An inquiry into the fire is still ongoing but as yet no arrests have been made and many of the building’s former residents are still awaiting permanent housing.

To remind people of the tragedy – and the need to seek justice for those affected – community organisation Justice 4 Grenfell has been driving three billboards around London that read: “71 deaths. No arrest. How come?”

The billboards were created by BBH Labs and inspired by the Oscar-nominated film Three Billboards Outside Ebbing, Missouri – about a mother who hires ad space to raise awareness about her daughter’s unsolved murder. (The billboards in the film feature the same black-and-red design and read: “Raped while dying. And still no arrests. How come, Chief Willoughby?”)

Billboards were driven past St Paul’s and the House of Parliament. Writing on its website, Justice 4 Grenfell said: “These three billboards are here to keep this tragedy in the national conscience, to make our voices heard.”

Many buildings around the UK are still awaiting replacement cladding (the fire at Grenfell is believed to have spread rapidly through the building as a result of cladding which contained a highly flammable material) and local councils have claimed that requests for money to fund refurbishments are not being met.


The Talk

Happy New Year everyone.

A look back on last and in my opinion the best and must powerful ad from 2017. But what’s your?

Timely and emotional, with superb performances throughout, the ad and P&G’s bold position provoked wide discussion and polarised responses from audiences.

Read more about the best ads of 2017 here

McDonald’s minus the food

Many of McDonald’s recent campaigns, particularly those for France, have had a stripped-back, minimal aesthetic. Now TBWA\Paris has revealed a new set of minimalistic posters, which follow the popular sparkly Open Late campaign, launched just last month.The three posters in this campaign feature just the packaging of the brand’s three archetypal products – the Big Mac, the Nuggets and the French Fries. The brand takes minimalism to a new extreme with these posters which are devoid of any text, or even the actual product; just a few lonely crumbs.

ManvsMachine – Nike Air Max

ManvsMachine created animations and graphics using retro patterns and a custom font inspired by the bubble in Nike’s famous shoe. Films and graphics combine witty one liners with photography and illustrations that hint at the history of the Air Max.

The campaign is one of a series of projects commissioned by Nike to mark the 30th anniversary of Air Max. The company teamed up with Unit 9 to broadcast a short animation on to the facade of the Pompidou Centre in Paris last month and ran a series of creative workshops for young people in London.

Nike also released a series of limited edition Air Max styles in the run-up to the event – from ‘remixes’ of classic styles to new designs.

This Girl Can

Since it was first launched in January 2015 Sport England’s This Girl Can campaign has inspired women to get more active and been applauded for promoting more realistic standards of health and beauty.

The campaign is now in its next phase, and continues to celebrate women of all shapes and size and varying physical abilities. This time around the ads and posters are more age inclusive, featuring several women in their fifties and sixties.

Christmas Windows

This year’s Christmas window displays, are based on the theme of “Together We’re Merrier”, and have been devised as a comment on divisive events from 2016, including the US election and Brexit.

The windows feature stories of traditional arch-enemies but with happy outcomes, such as The Bull and The China, The Butcher and The Turkey, The Wolf and The Sheep, and The Boy and the Brussel Sprouts.

Continuing the theme into the store itself, the Atrium sees a giant sun and moon meeting in an embrace.

© Matt WrittleSelfridges, in-house

john-lewis-3John Lewis, in-house

harvey-nichols-britalia-christmas-windows-dinning-tableHarvey Nichols, in-house

workshopLiberty, in-house

HyperFocal: 0Schuh, by Roar