Tag Archives: Illustration

Moja Cooking Kits Are Black And White And Radiant All Over

There’s a particular power that comes with a black and white package design. It serves as a look of confidence as the design’s beauty isn’t distracted by color. Moja Cooking Kits are travel-sized tubes stoked full of flavors. Each spice’s label is designed with the flavor profile in mind, blending your taste and visual senses. From ginger’s wavy aesthetic to black pepper’s spotted look, if you’re ever in a pinch, this kit packs a punch.

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Together we wanted to express flavours in shape and texture and not confuse the packaging with dozens of colours associating blue for salt and red for chilli. The black paint illustrations directly depict the taste profile of each spice or herb. 

Sometimes we used the actual ingredient to express its contents. Pouring abstract lines of olive oil, playing with powdered paprika or making ink prints from whole spices like Black pepper or Cumin kernels.
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Every little helps.

Maisie Benson and Holly Kielty have designed a set of guerrilla stickers that pop up in strategic locations around supermarkets, reminding shoppers to add a few items for their local food bank.

The pair had the idea for the Think Food Bank project after noticing that most donation stations are placed, unhelpfully, by supermarkets’ exits – meaning many people only see them once their shop is done and paid for. To encourage shoppers to remember food banks while they’re still browsing the aisle, the two designers created a set of illustrated stickers that can be stealthily stuck around the store – each tailored to the colour scheme of a different supermarket brand.

Some offer a generic message encouraging people to add items to their weekly shop, while others are designed to go in specific parts of the supermarket – for example ‘don’t forgetti, donate spaghetti’.

“We want our stickers to be wherever a shopper might simply think to donate – it’s too easy for people to forget food banks until after they’ve checked out and it’s too late,” says Maisie Benson, who’s a senior designer at B&B Studio in London.

“We were inspired by Marcus Rashford – he showed that every individual can make something truly positive happen,” says Kielty, a creative strategy director at Design Bridge. “Design has the power to do so much good and we just saw that there was a simple solution to a wider problem.”

The campaign is “guerrilla in style” as the pair describe it, but it’s hard to imagine any supermarket actively removing the stickers – 120 sets of which have been sent out, ready to find new homes in supermarkets across the UK.

David Mack

Came across this artist and loved his style.

David Mack is the New York Times Best Selling author of the KABUKI Graphic Novels, cover artist for FIGHT CLUB by Chuck Palahniuk, the writer & artist of Daredevil from Marvel Comics, including DAREDEVIL: End of Days which debuted in hardcover as #1 on the New York Times Best Sellers List (Co-written with Brian Michael Bendis), and the author of his children’s book THE SHY CREATURES from MacMillan.

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Reflections presents a selection of David Mack’s art, including sketches, finished paintings, sculptures, and other various forms, giving the reader a gorgeous look at his creative process.

Mack has illustrated and designed music albums for both American and Japanese Labels, including work for Paul McCartney, Amanda Palmer, Thomas Jane, Vincent D’Onofrio, painted Tori Amos for her RAINN benefit calendars, acted as storyboard artist & asst. Director for Dead Can Dance music video, designed toys and packaging for companies in Hong Kong, animation art for MTV, ad campaigns for SAKURA art materials, written and designed video game characters for film director John Woo and Electronic Arts, wrote the interactive animated viral promo for Mission Impossible four, and contributed the artwork for Dr. Arun Ghandi’s essay on the “Culture of Non-Violence”.

Find more work at davidmack.com

Hand Sanitiser ads

Thanks to coronavirus, a new creative category is on the rise – hand sanitiser advertising. As more and more of us stash bottles in our bags, brands are going to be under increasing pressure to get noticed in a crowded category. So it makes sense that both Dettol and Lifebuoy have invested in major ad campaigns, but it’s interesting to note the different directions each has taken.

Lifebuoy’s Bish, Bash, Bosh campaign , which comprises a flm and outdoor ads with illustrations by Dan Woodger.

It’s fun, and God knows we all need some of that after months of frightening news and warning notices about social distancing. Making hand sanitiser playful and engaging must have been a tough brief, but Mullenlowe and Woodger have pulled it off in impressive fashion.

The illustrations are punchy, and work as well as static outdoor ads as they do in a gross-out animation that reminds us why we all need sanitiser in the first place.

Drizzle yourself in Luxury

L’ange’s new body care line is clean & stunning in design, making it the minimalist flex in your shower or bathroom counter. Utilizing a stunning line drawing to denote product variants, the rest of the package uses negative space to convey extreme luxury. The funky disjointed brand name gives L’ange a unique personality that makes it jump off the shelves and onto your body. 

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LA-based beauty company L’ange Hair is going to launch its new body line products. 

The package design is inspired by the natural honeysuckle fragrance that featured in the products. To keep the packages simple and elegant, only line drawing and minimum color are used. White containers with delicate black printing create a slim and graceful sense that corporates with the name “MIDSUMMER”. The differences in illustrations help to identify products and add interesting details for the product line.

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Olo Loco playful spin on classic game

London-based studio Sennep specialises in designing and building digital products for the likes of Google, Barclays and the Guardian. In their spare time, however, the team behind the studio have also carved out a niche for themselves creating a series of innovative and engaging digital games.

Developed with games publisher Rogue Games, Olo was launched in 2012 as a digital take on the traditional gameplay of air hockey, curling and shuffleboard. The studio has teamed up with Rogue Games again for sequel Olo Loco, featuring a new set of eccentric Olomojis, a new soundtrack and enhanced game modes.

Has Seb Lester designed the most intricate S

Lester describes the piece as “arguably the most intricate letterform that has ever been drawn”, explaining that it’s informed by a career spent studying incredibly detailed type.

It’s a contemporary take on the illuminated letters that would have decorated manuscript pages of old, except it’s stuffed with hundreds of symbols – many of which will be recognisable to modern day designers. Look closely and you can spy relatively recent inventions such as the smiley and the Xbox logo, alongside more complex designs that draw on more historic sources.

“The piece includes symbols and patterns that chart the Dark Ages, the Middle Ages and the Renaissance, through to modern symbols, logos and emoji,” writes Lester, who spent several years as a type designer at Monotype, before focusing on his work as a calligraphy artist.

Beautiful Asian and Islamic ornament features prominently as well, so this is a truly international affair.

Waze’s new identity

Pentagram partner Natasha Jen has rebranded the Google-owned GPS app, introducing a whole of host of cute creatures that mimic the many moods of drivers on the road.

Pentagram partner Natasha Jen was commissioned to create a new visual identity based on Waze’s crowdsourcing roots and collaborative spirit, working in collaboration with the app’s head of creative Jake Shaw.

At the heart of the rebrand is the updated Wazer symbol, which now features a rounder, more upright form to emphasise its speech bubble shape and the app’s focus on communication. The accompanying refreshed logotype is based on Boing, a sans serif typeface with rounded corners designed to give a friendlier look.

Jen’s team also developed a new visual language for the app called Block by Block, which is inspired by the modular design of city grids and road systems. The geometric grid ensures consistency across everything from infographics to email templates, featuring a flexible array of colourful block-like shapes.

Illustration has always been a big part of Waze’s visual identity. The new branding brings greater clarity to this style, with Jen and her team redrawing existing icons and establishing a style guide for new illustrations going forward.

Qula colourful brand

QULA is a brand of kombucha tablets that contains live probiotics and hydration-boosting minerals that dissolve in regular water. Unlike most kombucha on the market, QULA is not pre-bottled, reducing its environmental footprint both in the reduction of packaging per serving as well as the reduction of distribution-related greenhouse gas emissions and fuel consumption. Available in four flavors, QULA is a fizzy, slightly funky, soda alternative that is healthier and contains less than 1 gram of sugar per serving.Editorial photographEditorial photographThe packaging is dominated by one of four vibrant illustrations that range from namaste to funkadelic, with each flavor sporting its own design and every illustration with a color palette inspired by the kombucha flavor. Orange Mamba, QULA’s blood orange and rosemary flavor, features orange, red, yellow, and green against a sky blue background. Pink Sunshine, a raspberry cucumber flavor, makes use of purple, blue, pink, and green and gives off some very serious psychedelic vibes. Upriser, a mango pineapple mix, features green, yellow, and red. Finally, Queen of Cups, their guava rose variant, is dominated by purple and pink, with orange, yellow, and green in supporting roles. Other visual assets on the packaging are similarly tied to the kombucha flavors.Editorial photograph