Tag Archives: Illustration

Lego and Yinka Ilori reimagine the humble launderette

Known for using vibrant colours and bold patterns, Ilori’s work injects joy into everyday spaces and tells stories that nod to his British-Nigerian heritage. The installation draws on the artist’s childhood memories of visiting the local launderette on Essex Road, north London, with his family, with help from a group of current students from his former school, St Jude & St Paul’s C of E Primary School.

On a visit to a local launderette, Yinka asked the young students how they would rebuild the space for the better and bring people in the community together. Their playful ideas shaped the transformation of elements typically found in a launderette from the banal to the fantastical.

The installation features a number of interactive experiences, including a giant mural wall that can be built, unbuilt and rebuilt by visitors, kaleidoscope laundry drums and vending machines that dispense Lego toys instead of soap. All of these experiences aim to demonstrate how children use play and creative problem-solving skills to turn everyday experiences into adventures.

The Art of Coffee

Coffee brand Maquina Coffee Roasters celebrates daring and whimsical coffee. The branding people created the brand’s visual identity and encapsulated the brand’s vision through design, dazzling shades, and wonderful textures. The packaging honors the product and what it took to develop it in a way that’s less of a cliche and more of a statement. 

Editorial photograph
Editorial photograph
Editorial photograph

Macy’s

Macy’s is synonymous with the Holidays as an average of 50 million people tune in to watch the Macy’s Thanksgiving Day Parade. In addition to the parade, Macy’s delivers a series of Holiday programs across the country to celebrate the season. We worked with Macy’s to develop a promotional campaign with strong illustrations and custom typography that conveys the magic of the season.

“We believe that illustration can be a powerful tool for communicating strong ideas, connectingemotionally with users, and creating an experience that feels truly unique. Our collaboration with Carpenter Collective has proven to do just that.”— Gregory Dibisceglie, Macy’s Senior Creative Manager

From me to you Merry Christmas

Find out more https://carpentercollective.com/wp-content/uploads/2017/06/CarpenterCollective_MacysHoliday2016_09-877×1024.jpg

Starbucks Christmas cups

“For the start of our campaign, we typically come up with a mood board that centers every piece of the creative for the full season, and so this year, we came up with the centering point around gifting and the elements that surround it, as well as elements that are really celebratory,” said Suzie Reecer, associate creative director at Starbucks.

Throughout each of the four holiday cup designs, these factors of wrapping and celebration can be seen visually throughout the entire campaign. From commercial to coffee bags to—obviously—the holiday cups, every aspect gets centered around celebration and the celebration of gifting. 

Editorial photograph
Editorial photograph

For example, the first design found inspiration in a perfectly wrapped gift, featuring a circular pattern in holiday hues. The next cup features delicate ribbons encircling the cup, creating a joyful dancing movement, and it’s a design near and dear to Suzie. “It really makes me think of when I wrapped presents with my mom, and you finish all the wrapping, and you look down, and there are ribbons all over the place in the most beautiful way,” Suzie added. 

The other designs are more typographically based yet still tie into the gift-giving motifs through ribbons, stripes, sparkles, and, of course, the classical holiday hues. 

And while each of these cups is innovative and refreshing from the past cups, there’s a new design element that, quite literally, wraps up the entire design. “We do have a major change and shift in our design system this year, in the best way, which is bringing forward a gift tag on each of our cups,” Suzie said. Baristas will now have a dedicated spot to write customers’ names or even a note so that each drink sincerely feels like a specially gifted treat. 

Editorial photograph
Editorial photograph

Elegantly Playful Wine Label

Jocelyn Tsaih is a Taiwan-born, Shanghai-raised artist currently based in Oakland, California, and, recently, the artist collaborated with Dom Maria, the Brazilian Sparkling wine brand. Tsaih’s designs are essentially blank canvases, allowing consumers to create a custom wine label that suits all the occasions they could need. Plus, even if you choose not to decorate the bottles further, the illustrations are lively, playful, and innocent enough to leave plain. 

Insurance firm Next get new branding by Collins

Next’s new branding and tone of voice are designed to steer clear of the clichés surrounding insurance companies, which “are either your overly earnest protectors from doom, or rely on the absurdity of animals and athletes to help you remember them”, according to design agency Collins, which led the brand redesign.

The team took an illustrated approach to the brand visuals, which feature bright palettes and a cast of friendly, motivational characters, including a toolbox and a chef’s hat.

The new branding includes a tagline imploring small business owners to ‘get going’ and messaging that focuses less on risk and more on opportunity.

Next has also commissioned small business owners and creators around the US to contribute to its corporate apparel and gift items, photography and videography, and custom on-hold music.

Science you can eat

Originally published in 1972, this Vicki Cobb classic was due for an update and redesign. This 256-page hands-on book of edible experiments makes it easy for kids to have fun with science. We were responsible for the design and illustration of the book from the typography system, the structure and layout of the experiments, to the informative technical illustrations, to the colorful chapter openers. We used a limited 2-color palette paired with modern, icon-driven illustrations to help take this book to a new generation of readers.

Find out more https://carpentercollective.com/project/science-experiment-book/

PT’s Coffee Roasting Co.

PT’s Coffee Roasting Company, established in 1993 in Topeka, Kansas was in need of a brand refresh as they celebrated their 25th anniversary. As we approached the brand identity re-brand, we were truly inspired by PT’s passion for exceptional coffee from seed to cup. It was important for the new identity to reflect their love of coffee from their direct trade relationships with the farmers to the retail clientele.

The inspiration behind the updated PT’s mark and identity happened on a visit to PT’s Coffee headquarters in Topeka, Kansas. Less than two miles from PT’s roasting facility, we drove by a herd of bison grazing on the Kansas prairie. The bison of the great plains represents strength, unity and abundance. PT’s wanted their new identity to be reflective of these same values as well and connect to their Midwest roots. The design style reinforces the hand-crafted nature of PT’s products—making their brand more approachable and memorable in the market.

Tad Carpenter Sunday Sun

The American designer has spent the last six years drawing, painting, stitching or sculpting a sun every Sunday – and his work is collected in a book dedicated to his ongoing experiment.

“As a human, I was feeling overwhelmed, anxious, depressed, off, all of the emotional catchphrases you can think of, insert them here,” he remembers. “All was going great, yet I was not feeling like myself and I didn’t know why exactly.”

After an especially long week, one Sunday morning Carpenter says he couldn’t get to sleep and went to his studio to watch the sun come up. He started thinking about all the times, as a child, he was sent off to go and play – whether colouring in, building a fort or reading a book – and decided to designate a specific time each week to “just play”.

He knew he needed some kind of structure, and after deciding to take the sun as a recurring motif for the project has since designed dozens of different kinds – from stitched pennants and papier maché helmets, to typographic expressions and hand-drawn illustrations.

Sunday Suns, which is published by Counter-Print, brings together his efforts, placing them alongside essays written by Carpenter exploring his thoughts on creativity and life as a designer.

“It has thoroughly given me a sense of clarity. However, maybe the most important and unexpected aspect of this self-reflective experiment is how these little suns have provided hope to others.”

Sunday Suns is published by Counter-Print; counter-print.co.ukcarpentercollective.com