Anthony Geracehas a knack for creating images that grab your attention and invite closer inspection. His project There Must Be More to Life Than This is an intriguing collection of tiled collages created using vintage ads. People Living – another collage series – combines photographs and lettering with colourful scraps of paper to striking effect.
Many of McDonald’s recent campaigns, particularly those for France, have had a stripped-back, minimal aesthetic. Now TBWA\Paris has revealed a new set of minimalistic posters, which follow the popular sparkly Open Late campaign, launched just last month.The three posters in this campaign feature just the packaging of the brand’s three archetypal products – the Big Mac, the Nuggets and the French Fries. The brand takes minimalism to a new extreme with these posters which are devoid of any text, or even the actual product; just a few lonely crumbs.
In his new exhibition and book Cartographic Colour, photographerGiles Revell deconstructs flowers to reveal the beauty and the complexity of colour in nature. Working at Kew and the RHS Wisely garden, Revell photographed a selection of blooms which, using a grid placed over each image, he then set about analysing.In each square, Revell created graphic representations of the constituent colours of the flower concerned, revealing that what we might see as one strong colour, is often actually a combination of many. Cartographic Colour is divided in two. A series of ‘palettes’ reinterpret the colours of well-known flowers, abstracted to eliminate the distraction of form. Petals and stems are reduced to accurate graphic examinations of their constituent hues. “The plants were stripped of identity through the process of mapping, with the aim of creating a series of images where engagement is purely through scale, shape and position of colour,” Revell explains. “I was hoping to make arresting interpretations without the necessity of structure and form.”
Since it was first launched in January 2015 Sport England’sThis Girl Cancampaign has inspired women to get more active and been applauded for promoting more realistic standards of health and beauty.
The campaign is now in its next phase, and continues to celebrate women of all shapes and size and varying physical abilities. This time around the ads and posters are more age inclusive, featuring several women in their fifties and sixties.
For the past two years, Dave Mullen has scoured the web for images of buildings shot from the same angle. His Instagram account,@geometryclub, is a visual treat – a series of perfectly aligned photographs showcasing a range of architectural styles.
Mullen launched the project in 2014. “I’m a graphic designer by trade but photography has always been an integral part of my work. The idea came about during a week in New York with my girlfriend in September 2014. I had been really in to shooting architecture around that time and was always looking for shapes and symmetry within the buildings. Before I knew it, I had ten or 15 of these symmetrical, triangular compositions,” he says.
As a celebration of the music heritage of the capital, Alex Bartsch’s latest project puts the reggae artists and musicians of the 60s, 70s and 80s right back into the surroundings which helped form their work.
Holding each album cover at arms length, he has reshot a series of over 40 reggae sleeves in exactly the same place as they were originally taken in postcodes stretching across the capital. It’s a simple trick – but one that cannily brings these record sleeves to life again, while putting them within the historical context of the city.
“The image on a record cover usually remains within defined borders, instantly recognisable as a record cover, but not so much as a location,” says Bartsch. “Approaching the scene from a wider angle and revealing the cover’s surroundings brought me, and will hopefully bring others, closer to the time and place of the original photo shoot.”
“AllCreative has a simple ambition,” says its founder, AMV BBDO creative chief Paul Brazier, “To reveal every creative job in the form of a short film that will inspire people a step closer to their chosen career. From a young age, I was given the impression that the creative arts were secondary and inferior to an academic career path. Later in life, I realised just how huge the creative industries are and their importance to Britain.”
Two years ago, Montreal-based photographer Chris Forsyth began paying attention to the spaces he travelled through day after day and developed something of “a mild obsession with metros”, seeing in them a kind of beauty that would be lost on most rush-hour commuters.This love affair took him across the world in search of interesting metro networks and stations. “From the hand painted cave-like stations in Stockholm, to the bright, open, and modern platforms of Munich’s U-Bahn”, Forsyth has documented his favourites in this ongoing series.www.chrismforsyth.com