ITV has launched a year-long creative initiative, which will see 52 artists create animated versions of its logo that will appear on its main TV channel as idents.
The project, called ITV Creates, will see a range of creative people, including graphic designers, illustrators, photographers and artists, reinterpret the ITV logo in physical form. These will then be animated by ITV Creative, the channel’s in-house agency, and each one will run on TV for a week throughout 2019.by Katrina Russell Adams
Tony Pipes, executive creative director at ITV Creative, says the brief given to the artists was “quite open”, with the only restrictions being that their artworks needed to be made from physical objects before being animated, and that they should be based on ITV’s typographic logo.
The 52-week-long creative project aims to express the channel’s new brand message of “more than TV”, Pipes says.by James Alec Hardy
By James Brunt
A logo can say a lot about a company.
That yellow arrow is more than just a decorative swoosh. The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile).
One of the most recognizable logos in the world, the Apple logo is theorized to have come from none other than the story of Adam and Eve. The apple is supposed to be the apple Eve bit from in the bible and represents the fruits from the Tree of Knowledge.
Can you spot something in this logo? The FedEx logo, designed in 1994 by Linden Leader & Landor Associates, at first appears simple and straightforward. However, if you look at the white space between the “E” and “x” you can see a right-facing arrow. This “hidden” arrow was intended to be a subliminal symbol for speed and precision.
Do you see the right half of a smiley face? Or do you see a lower case “g”? In either case, you’d be correct.
According to Unilever, its new identity is an expression of vitality. Each icon within the logo represents an aspect of its business. For example, the shirt (below the heart) symbolizes “clothes” and represent fresh laundry and looking good.
The Tour De France logo has two hidden messages inside of it. The first is a bit more obvious, with a cyclist making up the letter ‘r’, but the second is more subdued. The yellow circle that acts as the bike’s wheel is also a sun, indicating that the events of the race only occur in the daytime.
LG is recognized worldwide, and most people recognize the ‘L’ and ‘G’ in the logo mark. What most people don’t realize, though, is that those letters actually help to create a face. The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. This gives the brand a human element, and makes it more inviting and approachable.
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Here’s some of the best Christmas packaging designs.
New Year Stories Cookies by Mosina Olga
Twinings Christmas Packaging
Kenzo Perfume by Cosfibel
Starbucks Christmas Cups 2016
Waitrose Christmas by Kate Forrester
Marks & Spencer Christmas Biscuits by Sanna Annukka
Nordic by Kayleigh Thompson
Too Good Gourmet by Heather Martinez
As you pass on the tradition of “The Polar Express” to your little ones, they can cuddle with their own Polar Express Bear when experiencing the story for the first time!
Melbourne based design studio Mildred & Duck were approached to create an identity for Souk, a new bar and restaurant, that would visually interpret their modern take on Middle Eastern food.
The resulting logo, a playful interpretation of the way Arabic is read from right to left, has been used prominently throughout the space and becomes a part of the entire experience. Coupled with the the sub-mark, a modern take on the traditional evil eye, the resulting overall design by Mildred & Duck is a memorable and characterful visual identity that compliments the space and sprit of Souk.
Named after the Middle Eastern aubergine dish babaganoush, Baba G is a small rotisserie deli based in Johannesburg, South Africa, focusing on street food with a fusion of Afro-Mediterranean flavours.
Tutto Food Co. approached Johannesburg based freelance graphic designer and illustrator Shaun Hill to create the brand identity for their new restaurant, Baba G. The idea was to create something contemporary and quirky yet still pay homage to the Afro-Mediterranean roots the restaurant is based upon.
The following logos have been designed with the use of white space in mind
Not only is the Amazon logo smiling, but there’s also an arrow starting at the “a” and ending on the “z” to indicate that Amazon has everything from A to Z that you don’t need but will buy so you spent enough to qualify for free shipping.
Look directly at the sun (and only in this case, unless you want to burn your eyes out). Actually, look directly at the diamond and you’ll see it says “Sun” in every direction.
There is a cyclist in there, literally, on “Tour.” Notice how the “o,” “u,” and “R” all come together along with the yellow dot to form the image.