Tag Archives: brand

ITV mess around with logo 52 times

ITV has launched a year-long creative initiative, which will see 52 artists create animated versions of its logo that will appear on its main TV channel as idents.

The project, called ITV Creates, will see a range of creative people, including graphic designers, illustrators, photographers and artists, reinterpret the ITV logo in physical form. These will then be animated by ITV Creative, the channel’s in-house agency, and each one will run on TV for a week throughout 2019.by Katrina Russell Adams

Tony Pipes, executive creative director at ITV Creative, says the brief given to the artists was “quite open”, with the only restrictions being that their artworks needed to be made from physical objects before being animated, and that they should be based on ITV’s typographic logo.

The 52-week-long creative project aims to express the channel’s new brand message of “more than TV”, Pipes says.by James Alec Hardy

By James Brunt

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Hidden meaning

A logo can say a lot about a company.

amazon.jpg

That yellow arrow is more than just a decorative swoosh. The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile).

Apple.jpg

One of the most recognizable logos in the world, the Apple logo is theorized to have come from none other than the story of Adam and Eve. The apple is supposed to be the apple Eve bit from in the bible and represents the fruits from the Tree of Knowledge.

FedEx.jpg

Can you spot something in this logo? The FedEx logo, designed in 1994 by Linden Leader & Landor Associates, at first appears simple and straightforward. However, if you look at the white space between the “E” and “x” you can see a right-facing arrow. This “hidden” arrow was intended to be a subliminal symbol for speed and precision.

goodwill.png

Do you see the right half of a smiley face? Or do you see a lower case “g”? In either case, you’d be correct.

Unilever.jpg

According to Unilever, its new identity is an expression of vitality. Each icon within the logo represents an aspect of its business. For example, the shirt (below the heart) symbolizes “clothes” and represent fresh laundry and looking good.

Tour-de-France-Logo.png

The Tour De France logo has two hidden messages inside of it. The first is a bit more obvious, with a cyclist making up the letter ‘r’, but the second is more subdued. The yellow circle that acts as the bike’s wheel is also a sun, indicating that the events of the race only occur in the daytime.

LG.jpg

LG is recognized worldwide, and most people recognize the ‘L’ and ‘G’ in the logo mark. What most people don’t realize, though, is that those letters actually help to create a face. The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. This gives the brand a human element, and makes it more inviting and approachable.

New Year, New Start!

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“Don’t judge a business by its cover” however we all do. First impression can make or break the success of a business, I’m trained to help businesses make a great first impression.

I can create a business logo, business cards, flyers/leaflets, booklets, posters, signage, packaging labels, uniforms, vehicle signage, menus/price list, websites, social media accounts or any other written material you need.

You can hire me to do one or all of the above and you can continue to develop your business. Please PM me for a bespoke quote based on your needs.

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Christmas Packaging Designs

Here’s some of the best Christmas packaging designs.

New Year Stories Cookies by Mosina Olga

Twinings Christmas Packaging

Kenzo Perfume by Cosfibel

Starbucks Christmas Cups 2016

Waitrose Christmas by Kate Forrester

Marks & Spencer Christmas Biscuits by Sanna Annukka

Nordic by Kayleigh Thompson

Too Good Gourmet by Heather Martinez

 

KUOS

Melbourne based design studio Mildred & Duck were approached to create an identity for Souk, a new bar and restaurant, that would visually interpret their modern take on Middle Eastern food.

The resulting logo, a playful interpretation of the way Arabic is read from right to left, has been used prominently throughout the space and becomes a part of the entire experience. Coupled with the the sub-mark, a modern take on the traditional evil eye, the resulting overall design by Mildred & Duck is a memorable and characterful visual identity that compliments the space and sprit of Souk.

MIRADOR | Souk

MIRADOR | SoukMIRADOR | Souk

BABA G

MIRADOR | Baba G

Named after the Middle Eastern aubergine dish babaganoush, Baba G is a small rotisserie deli based in Johannesburg, South Africa, focusing on street food with a fusion of Afro-Mediterranean flavours.

Tutto Food Co. approached Johannesburg based freelance graphic designer and illustrator Shaun Hill to create the brand identity for their new restaurant, Baba G. The idea was to create something contemporary and quirky yet still pay homage to the Afro-Mediterranean roots the restaurant is based upon.

MIRADOR | Baba GMIRADOR | Baba GMIRADOR | Baba GMIRADOR | Baba G

Clever Logos

The following logos have been designed with the use of white space in mind

 

Not only is the Amazon logo smiling, but there’s also an arrow starting at the “a” and ending on the “z” to indicate that Amazon has everything from A to Z that you don’t need but will buy so you spent enough to qualify for free shipping.

 

Look directly at the sun (and only in this case, unless you want to burn your eyes out). Actually, look directly at the diamond and you’ll see it says “Sun” in every direction.

 

There is a cyclist in there, literally, on “Tour.” Notice how the “o,” “u,” and “R” all come together along with the yellow dot to form the image.