Tag Archives: brand

UEFA Nations League

I hate football, but even I love this branding.

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SOS skincare for the woman who loves her skin

How beautiful is this branding?

“SOS is a new South Korean cosmetics brand that wants to help women with a daily skin care protection and routine. We created new branding for a set of makeup products that have premium quality for the luxury Asian market. The main features of this set are the skin masks for the healthy and perfect care of a woman’s daily treatment. 

With a clean look that is sophisticated and feminine, a color scheme of balanced and soft tones with gold bring a bit of luxury to the overall look without it being ostentatious. SOS is perfect for the women who love their skin and want to enhance their natural features.”

Poetry typography

Pentagram has brought a new typographic look to the Poetry Foundation and its long-established magazine, Poetry, which explores the visual possibilities of this unique written form.In a project that unites the look of the Foundation, Poetry magazine and the organisation’s online presence, Pentagram New York designed a new grid-based identity which allows for the name to be displayed in myriad different ways and emphasises the place of graphic design and type in shaping our appreciation of this written form.‘We considered a number of different directions, but this was the only direction where the focus was on visual treatments of the word ‘Poetry’. We found ourselves thinking of everything from the radical Futurist poetry of Marinetti to the idiosyncratic punctuation of Emily Dickinson and e.e. cummings. From that we took license to divide up the word into its 2 x 3 grid and to experiment with different kinds of letterforms and mark-making.’ Michael Bierut

I just love typography as the main element of brand design. LOVE has just designed packaging for LA fashionista and socialite, Peri Arenas.With a new fashion boutique opening on California’s Robertson Boulevard, Peri briefed LOVE to design packaging that would create standout and match her ballsy personality.

Taking cues from the playful fashion labels Peri loves – as well as her straight-talking style – LOVE developed the PERI.A brand identity and rolled it out on the packaging. Brought to life with punchy copy and attention grabbing type, PERI. A sets out to shake up the American fashion-scape which Peri felt had become “boring and safe”.

Chris Myers, senior creative director, who headed up the project explains how LOVE was approached: “It’s not often that you’re recommended to a client in a Beverley Hills hair salon – but that’s how we ended up on a call with Peri.

if you like this, here a brand I created using type. Design Museum Rebrand

 

Holmen Paper new identity

Swedish paper manufacturer Holmen Paper has a new identity designed by creative agency Volt. Unusual for a paper company this identity is clean and modern, making use of a bright colour palette and bold typographic layouts. They’ve also created an animated icon suite that will be used across brand communications.

Nourish Snacks New Look

“Nourish had already carved out a piece of that market, but the brand had been launched principally for online sales. Now that it’s competing in the grocery aisle, clamoring for attention with more established names, the challenge for Nourish will be differentiating itself from the zillion other choices out there.

That was one reason Joy Bauer had her brand’s packaging completely redone. Most snack-food containers follow the time-worn strategy of slapping a huge brand name on the front along with a (usually idealized) photograph of the food. In fact, that’s pretty much the approach Nourish took when it first launched in 2014.”

“This time, the brand threw out the rule book in favor of a design that looks like a melding of carnival signage with 1970s TV game-show set, heavy on the browns and oranges, with the letters spelling ‘Nourish’ each sitting in a circle floating above a field of stripes. (There is a photo of the snack on the front, but it’s very small.) The snack bag is the work of legendary graphic designer Brian Collins, whose client list includes the likes of Nike, Google, Chobani and Facebook.

‘The crazy, bold diagonals on the front of of the Nourish package are inspired by the colorful stripes on snacks sold at the circus—popcorn, peanuts, cotton candy,’ Collins explained. ‘All those striped containers held the promise of fun and delight.’”

Tap Espresso & Salad Bar branding

Christos Zafeiriadis designed the branding and packaging for Tap Espresso & Salad Bar, a hidden gem tucked away in the lobby of a high-rise commercial building in Sydney, Australia. Tap is proud to source local coffees and provide delicious lunch options, which even includes a salad bar with over 40 different fresh ingredients. 

The identity and all the applications consist of illustrated elements that one can find in the cafe. The color and material selection alongside the industrial space create a friendly atmosphere, helping customers wind down and relax.

The illustrations and typography styles are flashy, fun, and reminiscent of retro diner graphics one might find in the 50s. The illustrations of business people also add a nice personalized touch to the overall branding and illustration. The fresh colors pop against the muted backgrounds to allow overall for an eye-catching design. 

ManvsMachine – Nike Air Max

ManvsMachine created animations and graphics using retro patterns and a custom font inspired by the bubble in Nike’s famous shoe. Films and graphics combine witty one liners with photography and illustrations that hint at the history of the Air Max.

The campaign is one of a series of projects commissioned by Nike to mark the 30th anniversary of Air Max. The company teamed up with Unit 9 to broadcast a short animation on to the facade of the Pompidou Centre in Paris last month and ran a series of creative workshops for young people in London.

Nike also released a series of limited edition Air Max styles in the run-up to the event – from ‘remixes’ of classic styles to new designs.