Tag Archives: brand

Starting a new business

Are you thinking about setting up a business or going freelance? If the answer is yes then I can help your dream become reality.

“Don’t judge a business by its cover” however we all do. First impression can make or break the success of a business, I’m trained to help businesses make a great first impression.

I can create a business logo, business cards, flyers/leaflets, booklets, posters, signage, packaging labels, uniforms, vehicle signage, menus/price list, websites, social media accounts or any other written material you need.

You can hire me to do one or all of the above and you can continue to develop your business. Please PM me for a bespoke quote based on your needs.

why hire?.jpg

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SailGP

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SailGP is a revolution in world sailing.

Set to re-define the sport with a completely new global sports series, SailGP will feature bold, cutting-edge technology and awe-inspiring athleticism, which puts the fan at the very center of the action. Taking place in some of the world’s most iconic city waterfronts, athletes from rival nations will race head-to-head on the newly developed F50 wingsailed catamarans, which fly above the water on wave-piercing hydrofoils at speeds of over 50 knots (60 mph).SailGP_Book_Image01.jpgSailGP_Book_Image03.jpgCoasters_EF_Edit.jpgHOARDING.jpg

Designed by GBH.London

Designing a Better Tomorrow

We were invited by the Design Museum to create the print and digital campaign for the annual Beasley Designs of the Year exhibition. Our concept ‘Designing a Better Tomorrow’ explored the role of designers as problem solvers, confronting the issues facing our world. 

We created a kaleidoscopic filter, a visual metaphor for the process of fragmentation and exploration that leads to understanding and discovery, transitioning imagery from problem to solution.

New Year, New Start

Are you thinking about setting up a business or going freelance? If the answer is yes then I can help your dream become reality.

“Don’t judge a business by its cover” however we all do. First impression can make or break the success of a business, I’m trained to help businesses make a great first impression.

I can create a business logo, business cards, flyers/leaflets, booklets, posters, signage, packaging labels, uniforms, vehicle signage, menus/price list, websites, social media accounts or any other written material you need.

You can hire me to do one or all of the above and you can continue to develop your business. Please PM me for a bespoke quote based on your needs.

why hire?.jpg

Canary Wharf Residential

A world first, every headline for our Canary Wharf Residential campaign was created by a generative algorithm which we fed with words unearthed from over 30 years of Canary Wharf press articles. Our system takes the nouns and verbs from the archive of articles to create new 3 word slogans.

Acting as a metaphor for Canary Wharf as an increasingly diverse environment – our campaign uses the unexpected nature of randomised phrases to create a system that connects nouns, verbs and nouns to reveal thousands of possible word combinations, all with a positive, poetic feel, speaking into the power of the evolving community in this exciting area.Single screen stationtwo screens tube stationTall postersposter by door

ITV mess around with logo 52 times

ITV has launched a year-long creative initiative, which will see 52 artists create animated versions of its logo that will appear on its main TV channel as idents.

The project, called ITV Creates, will see a range of creative people, including graphic designers, illustrators, photographers and artists, reinterpret the ITV logo in physical form. These will then be animated by ITV Creative, the channel’s in-house agency, and each one will run on TV for a week throughout 2019.by Katrina Russell Adams

Tony Pipes, executive creative director at ITV Creative, says the brief given to the artists was “quite open”, with the only restrictions being that their artworks needed to be made from physical objects before being animated, and that they should be based on ITV’s typographic logo.

The 52-week-long creative project aims to express the channel’s new brand message of “more than TV”, Pipes says.by James Alec Hardy

By James Brunt

Hidden meaning

A logo can say a lot about a company.

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That yellow arrow is more than just a decorative swoosh. The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile).

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One of the most recognizable logos in the world, the Apple logo is theorized to have come from none other than the story of Adam and Eve. The apple is supposed to be the apple Eve bit from in the bible and represents the fruits from the Tree of Knowledge.

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Can you spot something in this logo? The FedEx logo, designed in 1994 by Linden Leader & Landor Associates, at first appears simple and straightforward. However, if you look at the white space between the “E” and “x” you can see a right-facing arrow. This “hidden” arrow was intended to be a subliminal symbol for speed and precision.

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Do you see the right half of a smiley face? Or do you see a lower case “g”? In either case, you’d be correct.

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According to Unilever, its new identity is an expression of vitality. Each icon within the logo represents an aspect of its business. For example, the shirt (below the heart) symbolizes “clothes” and represent fresh laundry and looking good.

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The Tour De France logo has two hidden messages inside of it. The first is a bit more obvious, with a cyclist making up the letter ‘r’, but the second is more subdued. The yellow circle that acts as the bike’s wheel is also a sun, indicating that the events of the race only occur in the daytime.

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LG is recognized worldwide, and most people recognize the ‘L’ and ‘G’ in the logo mark. What most people don’t realize, though, is that those letters actually help to create a face. The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. This gives the brand a human element, and makes it more inviting and approachable.