Tag Archives: brand

Coca-Cola doing thing differently

In an attempt to spread some happiness and hope following an appalling year, this new campaign by 72andSunny Amsterdam sees the creation of a set of limited edition packs of Coca-Cola Original Taste, Zero Sugar and Diet Coke/Coca-Cola Light where customers can write their positive messages for what will hopefully be a better year ahead.

In addition to buying the packs in-store, consumers in Europe can buy a personalised can of Coca-Cola Original Taste or Coca-Cola Zero Sugar through a new online store, which can be sent direct to loved ones (or to your own home, natch). Shoppers can also buy cans featuring the resolutions of celebrities including Katy Perry.

Vegan Skin care range

Editorial photograph

Dermica is the vegan skin care range for Norway’s largest pharmacy chain Apotek1, and Goods has helped with strategy, identity and packaging design for the newly rebranded and restructured range. 

Editorial photograph

The new packaging features bio-based plastics in tubes and bottles and offers more refill solutions (which ends up reducing the environmental footprint by 80%). Transparent plastics have been chosen where possible as it is the easiest and most valuable plastic after recycling, and to highlight the natural ingredients of Dermica.

Editorial photograph
Editorial photograph
Editorial photograph

The Body Coach

Joe Wicks became the nation’s PE teacher during those early months of national lockdown. And as a second lockdown descended upon England last month, again Wicks was there not only with his daily 30 minute PE sessions, but he also released a new YouTube series to get us exercising. The Body Coach brand has carved out a space of unrelenting energy and positivity, and it’s continued to flourish during a time where moving and exercising has, for many, been the only light in a very dark year. 

To help bring the app to life, Nikki enlisted the help of design and tech studio Ustwo and design agency Koto, who’d already worked on the rebrand of the Body Coach earlier in the year. “It was vital the work we did captured [Joe’s] infectious energy, the positivity which makes Joe the success he is,” says creative director and founder of Koto, James Greenfield on the key features of the rebrand. “So we took the bright colours the brand already used and then added a graphic layer built around this, with every element feeling like it moved. From a logo that is active, warm and approachable to a graphic language that utilises ‘hites’ (the active lines used in animation and comics to denote movement) to typography that isn’t just a standard cold typeface.” 

Fuchs says the project was more than the product for them as it was also about establishing a sense of longevity. “We worked to shape a business model and proposition both for now and the future, we created the back-end system for ‘support heroes’ to manage subscriptions and a website to communicate the mission and vision,” she says. “Alongside this we are helping Joe build his digital capability.”  

“I love some of the features in the app, but for me the design has been so important in making this product feel fun and accessible,” says Nikki. “The rebrand work that Koto did for us really captured Joe’s energy perfectly, and Ustwo has done such an incredible job of bringing it all to life in the digital experience. We can’t wait to share it with the world.”  

Spotify 2020 wrapped campaign

With its annual campaign, Spotify recognises and celebrates the stories from the artists, creators and listeners who helped us make it through this year.

The music industry has been hit especially hard by the pandemic this year, with strings of cancelled gigs, venues struggling to stay open and live performances having to adapt to the virtual world

For 2020, Spotify’s flagship annual Wrapped campaign aims to honour this struggle, and “recognise and celebrate the human stories of the year”. From artists to podcasters, families to frontline workers, plus the playlist creators who’ve beavered away, this year Wrapped is all about gratitude and resilience, with a little bit of its trademark humour thrown in too.

As well as the personal rundowns of most-listened tracks and stats that individual users can tap into, Spotify is splashing the campaign across social and outdoor advertising to find “beauty in the chaos” and say thank you to those who made it happen. The campaign’s visuals include a salute to Cardi B’s “invaluable wisdom and philosophies” for her track WAP with Megan Thee Stallion, as well as billboard placements in artists’ hometowns, like Glasgow where Lewis Capaldi’s Someone You Loved was streamed over 706,000 times. 

Design Manchester 2020

For all the obvious reasons, the festival is taking a more digital approach this year, and has partnered up with institutions and creative hubs from around the world to celebrate creativity and design in difficult times.

This year, Design Manchester’s annual celebration of creativity and design is going online and is set to feature virtual reality events and 3D exhibitions as well as some in-person activities for those based in the city. DM20 has embraced the challenges lockdown and the pandemic has brought on and decided to collaborate with partners all over the world to help bring the festival to life. 

The project will culminate in an auction of all the pieces on display on December 10, with proceeds going to the artists and makers and the We Love MCR Charity, which supports disadvantaged communities.

Finally, in collaboration with Design Manchester and Dutch Design Week, Manchester-based design studios Playground, Ben Clark Design and Barney Ibbotson Illustration are set to create a virtual gallery of the competition they collectively ran during the first lockdown. Called Playhouse, the competition kicked off in April and set the brief to design something to enable people to play at home during lockdown. Open to creatives from all disciplines from all over the world, Playhouse received entries from over 40 countries, and a selection will not only appear as part of the 50 Windows of Creativity commission but also in a special 3D room open to everyone. 

Design studio Blackburn brands Walthamstow based company the pinter

The Walthamstow-based company ran a successful crowdfunding campaign earlier this year to launch The Pinter, a brewing unit that allows you to brew ten pints of fresh beer or cider from the comfort of your own home.ADVERTISING

Studio Blackburn was brought in to create a visual identity for the parent company, along with packaging for The Pinter and the refill Pinter Packs that are delivered to home-brewers across the country.

“The Pinter is truly a world-first – never before could you brew fresh beer at home in around four days and enjoy a genuinely great tasting draught pint,” says Paul Blackburn, who heads up the studio.

“Our design challenge was to effectively define an entirely new category in the world of brewing – conveying the freshness of the end product and innovative technology that delivers it.”Video Player

Branding for Greater Good Fresh Brewing

Hylo sports branding

London agency Otherway has designed the branding, which is intended to live between the worlds of sport and sustainability. It’s noticeably minimalist, sporting a sans serif logo and accompanying typeface, and a bolt-shaped motif that Otherway says represents the power of nature, as well as the speed and lightness of Hylo’s first shoe.

“We had conversations early on about colour or detailing, especially around branding,” Otherway founder Jono Holt. “To get that pop of colour we’d have to use an artificial dye. That extra piece of detailing needs a different supply chain. They ended up being stripped back because the design has to be simple for the supply chain to be simple, for the sustainability and responsibility of the product.”

Ikea sleep ads

The posters follow the brand’s recent ad, which provided a prequel to the classic tale of the tortoise and the hare, and continue its message of the value of a good night’s sleep

Credits:
Creative: Mother
Production company: The Miss Jones Agency
Photographer: Amy Currell
Stylist: Amy Friend
Modelmaking: Andy Knight Ltd

McDonald’s ad for Moving Day

Moving house is hard work, with one of the main goals being the moment when you’ve finally got inside your new property and can enjoy a takeaway meal to celebrate. This will be a familiar feeling the world over, but is particularly pertinent in Quebec, Canada, where traditionally most residential leases come to an end on the same day, July 1.

This means an average of over 100K households in the province pack their belongings and move into their new homes on what Quebecers refer to as ‘Moving Day’. Tapping into this event was a recent campaign from McDonald’s Canada, created by Cossette ad agency, which repurposes the contents of moving vans to look like McDonald’s meals, which can be ordered via McDelivery.

The posters also aim to tell different Moving Day stories, which helped define the objects that were featured: The fries execution was inspired by a young man moving into his first apartment in a trendy Montreal neighborhood; the Big Mac execution featured a family with kids moving into a suburban home; and the Egg McMuffin spot highlighted a young couple moving into their first home.