Tag Archives: brand

Fuse coffee

Fuse coffee’s branding system utilizes red, blue, and black dots to create it’s identity system. These dots overlap and meld together, bringing a playful element to the name “FUSE.” The branding exercise proves that the design is unique, playful, and innovative. Fuse your morning with this coffee for a day that is sure to be a success. Editorial photographEditorial photographEditorial photographEditorial photograph

Liberty new identity

Founded in 1934 in response to police attempts to stop peaceful protests during the Hunger Marches. While Liberty’s values have remained the same throughout its history, its branding had become dated over the years, and the organisation brought in design studio North to reimagine its visual identity for today’s landscape.

The double L and I character in the new logotype is intended to be a “rallying cry” to its membership base, says North, adding: “Our civil rights are dependent on the effort of individuals, and so challenge us to be responsible. The special L and I character expresses the dichotomy between the organisation and the individual.”

Bureau Grot was chosen as the main font family for its “bold” appearance and “approachable quality”, says North, while the core colour palette eschews politically charged colours such as red and blue for green, and was inspired by the coloured hankerchiefs of the Argentinian women’s rights and pro-choice movement Pañuelazo.liberty's new logo represents ordinary people standing up to power, designed by north

The studio also worked on a brand campagin to go with the visual identity, which uses the logotype to highlight some of the key cases Liberty has worked on over the years, which have ranged from fighting fascism to exposing the dark side of mass surveillance.

liberty's new logo represents ordinary people standing up to power, designed by north designboom

tbh. Skincare

tbh. was created as a completely new and scientifically proven method for treating acne. Made Somewhere was engaged to develop the brand for tbh. and help launch it into the market, targeting a young female teenage demographic. Made Somewhere created a positive and youthful brand that flipped the negative connotations of acne and instead focused on taking back control and feeling confident in one’s own skin. Playful and energetic colours, bold typography and ‘spot/bubble’ motifs were used to create this confidence and positive energy. The brand was brought to life on the core range of products, including the brand’s signature acne cream, cleansers, cosmetic boxes, shippers and water bottles.

Dose & Co. poeder supplements

Editorial photographProtein & powders on-the-go has never looked so good thanks to Dose & Co. The cylinder packaging along with the color scheme of beiges deep blues speak to the natural ingredients in the powders. With Dose & Co. grabbing nutrition on your way out the door will become something you look forward to doing.

“In a world where everything’s getting rapidly more complex, it seems almost natural that there’s been a massive movement towards celebrating the simple and no-fuss. It’s not nostalgia – it’s just natural.”

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Pentagram uplifting brand for mental health

Created by Paula Scher and her team, the identity focuses on a ‘square peg in a round hole’ icon that signifies there is no normal when it comes to mental health.

“Cole’s hope was that everyone sometimes has emotional issues and that everyone needs to be able to feel like it’s OK to feel that way and to talk about it and get help if they need it,” Scher explains. “I equated that feeling of not being emotionally stable to feeling like a square peg in a round hole. I wanted to create a symbol and system that could be universally recognised and take away the sanitarium aspect of mental health.”

The icon illustrates that there is no ‘normal’ when it comes to mental health and that everyone fits despite how it might feel. Set in the typeface Druk by Commercial Type, the chunky black letterforms are set against a rainbow of colours, which has been applied to business cards, stationery, the website and a set of posters which feature powerful phrases.

The Druk typeface is used again here to signal its connection to the Coalition. Likewise a bright but slightly more varied colour palette has been applied to represent the broad spectrum of mental health conditions, while also capturing a sense of optimism and hope.

For Scher, she felt it was her and her team’s responsibility to create an engaging but safe space. “I think the graphics have to be powerful and accessible, not timid or sedate, and allow people to feel like it’s OK to come into the site and participate,” she says.

Noosh

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tshirt-boxes.jpgNoosh is bringing the slow food movement into a fast food context with its delicious flatbreads and Mediterranean cuisine. While designing their brand, our founder happened to be participating in the prestigious Type Paris program, and was in the process of creating the font, Mademoiselle Didot. The luscious curvature of the font was a perfect match for Noosh – the word itself means ‘lovely, attractive’ in Farsi, and the ‘O’s mimic the movement of your mouth while saying its name. The final identity is elegantly simple and lays a beautiful foundation as this exceptional restaurant scales. If you’re in San Francisco, come experience Noosh for yourself!

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Find more here.

Qula colourful brand

QULA is a brand of kombucha tablets that contains live probiotics and hydration-boosting minerals that dissolve in regular water. Unlike most kombucha on the market, QULA is not pre-bottled, reducing its environmental footprint both in the reduction of packaging per serving as well as the reduction of distribution-related greenhouse gas emissions and fuel consumption. Available in four flavors, QULA is a fizzy, slightly funky, soda alternative that is healthier and contains less than 1 gram of sugar per serving.Editorial photographEditorial photographThe packaging is dominated by one of four vibrant illustrations that range from namaste to funkadelic, with each flavor sporting its own design and every illustration with a color palette inspired by the kombucha flavor. Orange Mamba, QULA’s blood orange and rosemary flavor, features orange, red, yellow, and green against a sky blue background. Pink Sunshine, a raspberry cucumber flavor, makes use of purple, blue, pink, and green and gives off some very serious psychedelic vibes. Upriser, a mango pineapple mix, features green, yellow, and red. Finally, Queen of Cups, their guava rose variant, is dominated by purple and pink, with orange, yellow, and green in supporting roles. Other visual assets on the packaging are similarly tied to the kombucha flavors.Editorial photograph

Burger King quarantine whooper

Yet Burger King France has given it a go with its Le Whopper de la Quarantaine poster campaign, aka the Quarantine Whopper, which shows a poster of neatly organised, shop-bought ingredients that fans can use to imitate BK’s Whopper at home. While it doesn’t reveal how to cook and put all of these ingredients together, the image-focused ad is a nod of solidarity to the country, which has been under lockdown since March 17.

Created by Paris ad agency Buzzman, the ad was tweeted out on Burger King France’s official channeland received a wave of support and recreations with nearly 4,000 retweets and over 17,000 likes at the time of writing. As part of the campaign, Buzzman has also created similar iterations for its Le Steakhouse, Le Big Fish, and Le Big King burgers.

Penagram helps sparking water

Editorial photographPentagram took a colorful approach with a rounded and organic linear pattern as the base for the logomark. The design found inspiration in the natural ingredients that comprise the sparkling water, as well as the brand’s name, creating a virtual wellspring of CBD goodness. The cans are only partially draped in color with the top and bottom exposed, showcasing the naked, natural aluminum.

The linear art is extensible and expressive, and that versatility gets used to exceptional effect in their promotional materials, packaging, merchandise, and social media. The line pattern can also get molded to almost any shape, in countless color palettes while giving off a chill, retro vibe that’s on-point for a CBD-infused brand.Editorial photographEditorial photographEditorial photograph

Hiki

Editorial photographArfa was set to release HIKI, their first line of personal care products, designed to decrease the effects of sweat. The bold and minimal range includes an anti-chafe stick, antiperspirant, deodorants, and wipes. arfa is a company that brings together a collection of diverse people to develop vegan and cruelty-free products that don’t just cater to “normal” people. Editorial photograph