Category Archives: Work

OKCupid

The dating app’s ads highlight the issues that matter most to its users – and tell us it’s OK to choose partners based on their political views.

OKCupid’s Ask Yourself campaign tackles the subject head on, with a series of ads that tell us it’s OK to select partners based on their political leanings, their attitudes towards gender or even their views on abortion. Outdoor posters feature lines such as ‘It’s OK not to date a man who won’t vote for a woman’ and ‘It’s OK to choose to only date someone who’s pro-choice’.

Featuring artwork by Xaviera López, it was created by Mekanism and follows Wieden+Kennedy’s witty DTF ads, which offered some surprising new takes on an acronym that has become ubiquitous on dating apps.