Tag Archives: creative review


London type foundry Fontsmith has launched a print magazine dedicated to lettering and type design. Issue one of TypeNotes includes a look at great type for TV and film, choosing the right typeface for an ad campaign and the challenges of creating Cyrillic fonts.

The magazine was launched to mark Fontsmith’s 20th birthday. Founder Jason Smith says it celebrates the foundry’s love of type and the craft behind it. “TypeNotes is a collection of ideas about type and design that we hope will be something to keep and collect…. My ambition is to share our little world of craft – what we do and what makes us think,” he says.

Issue one of TypeNotes, a typogrpahy magazine published by London type foundry FontsmithIssue one of TypeNotes, a typogrpahy magazine published by London type foundry FontsmithIssue one of TypeNotes, a typogrpahy magazine published by London type foundry FontsmithIssue one of TypeNotes, a typogrpahy magazine published by London type foundry FontsmithIssue one of TypeNotes, a typogrpahy magazine published by London type foundry FontsmithIssue one of TypeNotes, a typogrpahy magazine published by London type foundry Fontsmith

Issue one is priced at £10 and each copy comes with a free poster of typographic terms designed by Exeter studio Believe.

You can order copies here.

Aardman launches Morph emoji stickers for iMessage

In something of a match made in heaven, animation studio Aardman has released a pack of iMessage stickers in celebration of classic shape-changing character Morph’s 40th anniversary. Some 16 Morph emojis and 12 animated stickers are included in the pack, which can be downloaded from the App Store.

According to Aardman, Morph co-creator Peter Lord made each of the emojis from modelling clay before graphics and animations were added. And as you can imagine, Morph offers up a wide range of expressions – the set includes everything from a crying, laughing or sleeping Morph to a Morph ‘poo’ emoji.

ManvsMachine – Nike Air Max

ManvsMachine created animations and graphics using retro patterns and a custom font inspired by the bubble in Nike’s famous shoe. Films and graphics combine witty one liners with photography and illustrations that hint at the history of the Air Max.

The campaign is one of a series of projects commissioned by Nike to mark the 30th anniversary of Air Max. The company teamed up with Unit 9 to broadcast a short animation on to the facade of the Pompidou Centre in Paris last month and ran a series of creative workshops for young people in London.

Nike also released a series of limited edition Air Max styles in the run-up to the event – from ‘remixes’ of classic styles to new designs.

Mere restaurant brand

Bibliothèque has designed the identity and communications material for Mere, the new London restaurant from Monica and David Galetti. The name and logo of the restaurant link directly to Monica and her family: the establishment is named after her mother Mere (pronounced ‘Mary in Samoan’), while also the French for ‘mother’. The ‘M’ logotype is apparently inspired by part of a Samoan tattoo as worn by the chef.

The identity uses a bespoke cut of the typeface Ratio by Clement Rouzaud. “Monica is a details person and our working relationship has been a close one to ensure that her exacting standards are met,” says Bibliothèque’s Tim Beard.

Bibliothèque worked with Imprimerie du Marais in Paris on the design of three ‘Food’, ‘Bar’ and ‘Wine’ menus and receipt folders. Each menu uses a combination of three inlaid materials, inspired by the restaurant’s interior design by Monica and architecture/design practice Softroom.

New V festival identity

The Virgin V Festival has unveiled a brand new look for its 22nd incarnation this coming August created by studio Form. The redesigned logo and identity have just been rolled out in advance of the festival and will form part of the onsite design of the event.






















The project has also resulted in series of additional graphic motifs – from various shapes and arrows to background patterns – which can be used in announcements in print and on social media in the lead up to V Festival 2017.

The language of London’s trade

Artist Gordon Young has unveiled a new public art project, Trading Words, which reflects the variety of goods imported into London over the last 400 years. It’s the latest in his large-scale typographic collaborations with designer Andy Altmann of Why Not Associates.

For Trading Words, St George approached Young to create a piece of public art in the capital’s London Dock development with the original idea being to establish some kind of “type trail”, says Altmann.

According to the designer, Young then came across an interesting publication in a second-hand bookshop that contained detailed lists of the types of goods that had been imported and exported via London over the last 400 years.“We took the lists from the original book [and St George] liked the idea of goods in and out,” says Altmann. “Then we did some proper research at the Museum of London Docklands – they have an original rates and charges book in there.” (Chris Ellmers, the founding director of the museum has contributed an essay to the book accompanying the project, detailing the history of the London Dock from its opening in 1805 until its closure to shipping in 1968.)“So for every elephant that was imported into the docks there was a particular price you had to pay,” Altmann continues.

“[There were] normal things in there – wool, tea, sugar – all those things you’d expect, but then as I started to read the books there were things like ‘dragon’s blood’, ‘divi divi’ and ‘whangees’. What the hell is all that?! They didn’t know what it was either.”

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As with the Comedy Carpet, the new Wapping piece is made from granite and concrete, though the process itself proved much simpler, in part due to the wealth of material research and testing that went on to create the Blackpool work.

When completed, the London Dock installation will contain over 1,000 words that have come from the extensive lists of goods traded at the docks. “The joy of doing what I think of as a ‘graphic designer’ is that you’re moving from one subject to another,” says Altmann.

“For me it’s the learning of something. Doing a job like this, the enjoyment is in the research rather than the design, trying to figure out how to put that really simple idea of Gordon’s across. The joy we have together is doing the research, that’s when we both get really excited,” he adds. “And with time [the piece] is going to grow and become more powerful, hopefully.”

Studio Prak’s visual identity for Dance House Helsinki

Dance House Helsinki symbolTanssin Talo which translates to Dance House, is an ambitious €35 million project which will see the construction of a dance training and performance space in Helsinki. Development of the project began last year, and the venue is due to open in 2020. The space hopes to make dance a central part of Helsinki’s cultural offering. Studio Prakt were tasked with designing the identity for Tansin Talo; they’ve created a building-block inspired monogram which became the starting point for a visual language which will be adapted across promotional material, merchandise and more. The branding is distinct, yet subtle and versatile.

Visuals for dance house helsinki