Shrishti Vajpai developed the brand identity for Foodery, a fictive Thai food brand, for a project brief showcased during Design Week in Milan. The goal was to go against the grain, while also attributing elements of grid patterns and design cues. The clever use of cubes and grids to create words and images is both playful and minimalist. The predominantly black and white labels, contrasted by the colorful stickers with quirky slogans, is far from the conventional styles consistent with Thai food packaging.
The brief for this project was to develop special edition packaging for Thai food, specifically for the Design Week in Milan, to add value to a food delivery brand without a specific identity—Foodery. The aim was to enhance a simple food delivery system into an experience, using design as the theme.
There’s something classic about the powder pink and sky blue combo that makes me instantly obsessed. Throw in the glistening silver, and we’ve got perfect packaging. The simplicity of the bottles paired with the punchy copy is also a duo worth loving. I know it’s terrible, but I often forget to wash my face; if this cleanser was on my countertop, I don’t think I’d ever skip my daily face scrub. It’s too lovely to resist.
There’s a particular power that comes with a black and white package design. It serves as a look of confidence as the design’s beauty isn’t distracted by color. Moja Cooking Kits are travel-sized tubes stoked full of flavors. Each spice’s label is designed with the flavor profile in mind, blending your taste and visual senses. From ginger’s wavy aesthetic to black pepper’s spotted look, if you’re ever in a pinch, this kit packs a punch.
Scottish vegan skincare is a genuine thing! With bold typography and the warmed fuzzies of the gradient, this brand designed by Too Gallus will give you a sentimental kick in the face every morning.
Too Gallus was enlisted to bring to life the brand identity in a way the reflected its bold and playful approach. With an audience of skin-care savvy Gen-xers it was essential that the product come to market swinging and instantly stood out as a name to watch in the beauty and skincare industry. The brand had to be exciting, and fun yet still carry its self with all of the weight and authority of a major player. We were conscious not to make the brand to novel and were aware that all through the process although the aim was to target a younger audience that the professionalism of the brand must never be lost.
When it came to packaging we knew we had hard competition in the current world of beauty and cosmetics, we needed to craft a product that not only had shelf appeal but was fun and interesting to receive when posted out through director to consumer commerce. We opted for a material focused approach. crafting holographic foil box outers with an embossed white gloss finish, channelling early y2k aesthetic. Our research presented us with futuristic materials, fun bold type and an ever shifting colour palette. paired with a minimal inner containers – using a screen printed logo type on the glassware. The result was a stunning, tactile product which harks older generations back to their formative years and serves Gen-X that tough of 2000s culture they love so much.
Honne Wellness reached out to Matilda Wilson Creative to take the reins on all things branding. Focusing predominantly on web design, since e-commerce was the brand’s platform, Matilda Wilson Creative cultivated the brand identity so that every detail was cohesive and straightforward. This allows for trust to be built in the brand, as well as minimal, yet intentional elements to be incorporated. The labeling and packaging was designed with that same notion in mind; hence, the typewriter font and the aesthetically pleasing photographs included in the design work. Muted and neutral tones set the scene for the brand to put the main spotlight on the nature of the organic ingredients.
Honne Wellness is wellness in synergy, with alchemy. The products are designed by our team of naturopaths and nutritionists, taking a holistic approach to our unique needs as women. Derived from whole food sources, we use absolutely no synthetic ingredients, preservatives, fillers, or additives.
Honne’s e-commerce focus meant that their user experience and web design was pivotal to the brands success. Through strong copy, professionally-shot content, and a digital strategy that effectively paired key messaging and brand transparency with clear call-to-action, we were able to communicate to audiences without overwhelming them or straying away from the brand’s style.
White Russian Studio had their fun when creating the brand identity for Skuratov Coffee Roasters. Defying any and all stereotypes behind coffee, they aimed to package and design the labels so that anybody that happens upon it on a shelf has no choice but to take a second glance.
The idea behind our branding for Skuratov Coffee Roasters was to make it more clear and defined, giving it a chance to cut through all the noise and perceptions that come with traditional coffee roasters and cafes today.
McDonald’s has teamed up with independent design agency Pearlfisher to redesign the brand’s global packaging system. The focus is on a bold graphics system that aims to “bring a sense of joy and ease”, and uses vector style illustrations to represent different items on the fast food chain’s menu.
Pearlfisher has ambitiously designed a “single visual framework for the brand’s portfolio of products” by highlighting hero ingredients on the packaging, to create something instantly recognisable to its customers.
On the Big Mac sandwich box, for instance, layers of the famous burger are captured in a cartoonish cross-section, the McMuffin wrapper is simplified with a big yellow yolk in the middle of a crinkly white background and, although the fries packet remains relatively similar in its red and yellow colourway, there is now the addition of pointy fries on the inside of the box.
Sia says the team tried to bring personality through simple illustrations to allow the packaging to be functional, easy to identify, aesthetically minimal and emotionally joyful. “Everything in this system has a purpose and helps activate McDonald’s’ brand positioning to make delicious, feel-good moments easy for everyone,” he adds.
The design for Woodlot Skincare puts the relationship we have with the world on display. Utilizing a striking sans-serif typeface that is both earthy and modern, as well as jewel colors highlighting the variety of nutrients this world provides us, Woodlot is a decidedly feminine skincare line that doesn’t alienate the consumer who loves skincare. My favorite design element has to be the flecked patterns on the side of each product variant, a beautiful reminder of everything that makes up the Earth and allows it to give back to us.
Arithmetic’s packaging program for Woodlot Skincare is an ode to this love story. One of patience, of whole love for the earth and in that, self-love. The myriad of metallic fleks and muted jewel tones adorning the boxes are inspired by Mother Earth’s jewelry box of minerals and stone.
A personal conversation written about a woman’s journey from the vanity of human desire to the purity of self love. In a world of heavily marketed cosmetic and skincare brands on perfectly adorned models, our idea of beauty and youth can be skewed, even when we claim to have a healthy reflection of what we see in the mirror, the inner critic speaks loudly at times.
In an attempt to spread some happiness and hope following an appalling year, this new campaign by 72andSunny Amsterdam sees the creation of a set of limited edition packs of Coca-Cola Original Taste, Zero Sugar and Diet Coke/Coca-Cola Light where customers can write their positive messages for what will hopefully be a better year ahead.
In addition to buying the packs in-store, consumers in Europe can buy a personalised can of Coca-Cola Original Taste or Coca-Cola Zero Sugar through a new online store, which can be sent direct to loved ones (or to your own home, natch). Shoppers can also buy cans featuring the resolutions of celebrities including Katy Perry.
SO Veganly is a natural delight. Utilizing a slim and sophisticated typeface for it’s logo, this Texas-based eatery appeals to a millennial audience. The hand drawn illustrations that adorn the bottles and boxes have an abstract look that feels fresh. Celebrating eating well with So Veganly with an earthly color pallate and a minimal design that speaks to how fresh their food is.
The concept of the re-brand was to embody the holistic nature and approach of the business with a fresh, intriguing and vibrant brand identity, incorporating hand-drawn illustrations and patterns that tell a story through design. SO Veganly is a place for everyone to come together to experience and explore nutritious vegan food, in way that that feels like home-cooked food, taking not short cuts in creating fulfilling meals in a space that celebrates nature’s finest ingredients.