To launch a skincare line in today’s oversaturated beauty market, you need to be confident that your target demographic will be on board. With the launch of Plenaire, a new UK-based brand, they’ve gone to the source, working closely with a Gen-Z focus-group that likely helped shaped HBO’s Euphoria as well?The packaging for the line they developed with the help of design firm Pentagram skews minimal, with the tubes light, pastel-pink and signature lilac (named ‘Cresyl’ after the purple histological stain cresyl violet) with small particles to add a layer of texture. Minimalist, yet striking enough to work into your “shelfies,” the design of Plenaire comes elevated without being overly flashy. Their online presence is also minimalist and inclusive, as any brand speaking to Gen Z should be.
Beniamin Pop Brand Architect created the typographically-driven packaging for Kebun, a Romanian restaurant that serves kebab.
“Kebun is a packaging made for Condimental, an award winning Quick Service Restaurant (QSR) chain from Bucharest, Romania. Condimental’s purpose is to reposition the kebab product in the consumer’s mind. How would they succeed? By creating THE NEW KEBAB – a fresh kebab in a box with special ingredients (pomegranate, aubergine, homemade sauces) and no flat bread. ”“The name Kebun is a combined word from ‘kebab’ and ‘bun’ – which means ‘great, fine, pleasing’ in Romanian. The name has a very agreeable tune and its purpose was to underline a difference in regard to the regular kebabs found elsewhere along with the product’s high quality and healthy approach. While the competition is selling kebabs, Condimental is selling kebuns.”
“Zigulì was born in 1969 and has deep roots in memory of each Italian children. The candy has always been sold in Pharmacy because of its naturality and richness of vitamins important for health. This year Zigulì celebrates his 50th anniversary. The candy goodness has remained unchanged but the pack has become obsolete.????”
“The importance of fruit is represented with a colorful pattern that covers the entire packaging. The rigor and thoroughness of the pharmaceutical information are ordered in the table. Everything in a vintage feeling.”
“Bars not bottles” is the tagline for Holland & Barrett’s new plastic-free beauty range that is selling out at astonishing rates.
Ethique, a line of vegan and and cruelty-free soaps—which run the gamut from body bars, hair bars, face bars, and sustainable storage solutions—marks a first for Holland & Barrett, although with the July 7th launch marking a 300% increase in search results, and over 13,000 brand page visits, the sign from consumers is clear; sustainable beauty brands are in.
The bars come in paper boxes adorned with a playful, hand-lettered style script in vibrant jewel-tones that reflect the main ingredients and scents. They’re also ideal for those looking for cruelty-free products with a price-conscious budget, given that the soaps range from £5.49 to £26.99.
“By creating solid bars of beauty products without the water that makes up to 90% of a traditional liquid product, we hope to help combat the plastic pollution problem by providing consumers with a zero-waste alternative,” said founder Brianne West in Mirror. “After all, there’s water in your shower—why would you need more in your shampoo?”
“Tangent GC specialises in organic care products. Their range of garment, shoe and skin care products are sold around the world. To celebrate 4 new fragrances for their organic soaps we have created a limited edition of 100 unique hand painted soap boxes.”
1992design created this wonderfully color-blocked packaging which is a welcome departure from the typical graphics seen in the tea aisle at the market.
While oat milk’s popularity is just gaining momentum in the US, it got its start in Sweden back in the early 1990s. Rickard Öste, a food scientist at Lund University, researched options for a milk replacement that could provide a more sustainable solution and also be suitable for those with lactose intolerance. Essentially, he discovered a way to make the fibers of oats into a liquid, and shortly afterward he founded Oatly.
So why didn’t oat milk get added to cafe menus back in the 90s when it first became available?
“Design-wise, it was sort of in the lactose intolerance category, so it wasn’t really considered food for everyone,” explained Lars Elfman, Design Director at Oatly. So when Toni Petersson was appointed CEO of Oatly in 2012—nearly two decades after the invention of oat milk—the first thing he did was hire one of the Creative Directors to turn the brand around.
The team certainly had their work cut out for them, after all, when they started they were an ad agency, not a design company. “I hadn’t made food packaging before,” confessed Lars. Still, they looked at the challenge as an opportunity to do something different—so different, in fact, that when they first approached Tetra Pak about printing the design they’d created, the packaging company initially said no. “They looked at it and were like, ‘You’re not going to be happy.’ They were worried about smearing and about some of the large dots becoming too big. So we bought a big roll of paper to have them do a test print first.”
The result? It came out perfectly. Lars said they’d done something no one else had done before, and that Tetra Pak had worked wonders with their packaging—although it was a good learning process for Oatly overall.
In going against the expectations of what food packaging should be (as well as what other brands gravitate towards), Lars and the team instead positioned Oatly as a handmade product. The brand’s packaging has a screen printed appearance with a more “scruffy background,” as he described it, making it feel like a custom crafted beverage and just another milk alternative.
With a bold aesthetic and clear messaging, Johnson Banks helps to define THIS as a vibrant contender in the burgeoning vegan food sector.
Throwaway buzzword or considered lifestyle choice, veganism is enjoying an immense surge in popularity. Restaurants and supermarkets are adapting their offerings to cater to a changing market with elevated demands. It’s even shaping the content of TV programmes, with the likes of Jamie Oliver sharing more plant-based recipes in his shows, and vegan rounds appearing on TV cooking competitions like Great British Bake Off and MasterChef.
Although there are a handful of staple brands – among them Quorn and Oatly – that have firmly marked their territory, there is still some valuable real estate left to be scored on the supermarket shelves. THIS is the latest brand to take on the vegan market, equipped with a carefully consolidated product range and bold, characterful new branding courtesy of Johnson Banks.
The brand name lends itself particularly well to the snappy, attention-grabbing tone that THIS has harnessed which, along with the crisp monochrome brand colours, should see it catch eyes in the vegan aisle. The brand messaging does teeter on the edge of preachy in places which, on paper, conflicts with its ethos of not ‘guilt-tripping people into changing their diet’ (such as ‘THIS involved no dead animals. In the slightest.’ or ‘THIS is endorsed by piglets’). However, it cleverly speaks to the flexitarian market – one that doesn’t feel ready to give up meat entirely but is sometimes susceptible to feeling guilty when it comes to consuming animal products.
“Packaging for Hagi Baby—natural handmade cosmetics for babies. The project includes the packaging design for a series of creams. Hagi Cosmetics is a brand driven by respect and a love of nature. The products are manufactured on a small scale, with no additives and a clean process. The design combines drawings of animals with simple, minimalist typography. Overall, the visual language tells the story of natural and safe products for children in a modern, clean language.”Designed By: Podpunkt
Sweden-based agency Snask redesigned the branding and packaging for GET RAW, a health bar brand that aims to provide a wholesome approach to snacking.
“GET RAW is a health bar that is organic, vegan, gluten-free and refined sugar-free. They contacted us and asked us to do a full rebrand to modernize their visual identity and tone of voice. With no empty calories, bland flavours or pointers to fad diets we felt that it was a great product that needed to become more interesting and better looking.”