Tag Archives: package design

Nourish Snacks New Look

“Nourish had already carved out a piece of that market, but the brand had been launched principally for online sales. Now that it’s competing in the grocery aisle, clamoring for attention with more established names, the challenge for Nourish will be differentiating itself from the zillion other choices out there.

That was one reason Joy Bauer had her brand’s packaging completely redone. Most snack-food containers follow the time-worn strategy of slapping a huge brand name on the front along with a (usually idealized) photograph of the food. In fact, that’s pretty much the approach Nourish took when it first launched in 2014.”

“This time, the brand threw out the rule book in favor of a design that looks like a melding of carnival signage with 1970s TV game-show set, heavy on the browns and oranges, with the letters spelling ‘Nourish’ each sitting in a circle floating above a field of stripes. (There is a photo of the snack on the front, but it’s very small.) The snack bag is the work of legendary graphic designer Brian Collins, whose client list includes the likes of Nike, Google, Chobani and Facebook.

‘The crazy, bold diagonals on the front of of the Nourish package are inspired by the colorful stripes on snacks sold at the circus—popcorn, peanuts, cotton candy,’ Collins explained. ‘All those striped containers held the promise of fun and delight.’”

VIA RAIZ

Mexican-based agency TOROPINTO has come out with the packaging and branding for VIA RAIZ, a line of beautiful handmade contemporary Mexican products. The overall imagery is composed of patterns made up of symbols that tie in the traditional with the modern.

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Coffee Drink with a face

mousegraphics designed the adorable packaging for the AHA Dear Coffee Series.

“The brief was that they needed a logo and packaging for our cold coffee drink. The target consumer is a consumer with a working routine and busy schedule.”

“The Chinese name of the product translates phonetically to ‘AHA’. We decided to turn this fact into an aesthetic argument and used it to create a logo with anthropomorphic references. The specific coffee containers are defined by the use of this logo and, in the case where mousegraphics also designed a cup-like container, the logo became a decisive structural element. In this way the product logo animates the packaging with a friendly, memorable face.”

Tea bags or hand bags!

KOREFE. Kolle Rebbe Form und Entwicklung designed these adorable and clever tea bags that resemble actual handbags. The individual bags even come in tiny shopping bags as well!“To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. This is where they quickly grabbed the attention of fashion lovers and bloggers.”

Tap Espresso & Salad Bar branding

Christos Zafeiriadis designed the branding and packaging for Tap Espresso & Salad Bar, a hidden gem tucked away in the lobby of a high-rise commercial building in Sydney, Australia. Tap is proud to source local coffees and provide delicious lunch options, which even includes a salad bar with over 40 different fresh ingredients. 

The identity and all the applications consist of illustrated elements that one can find in the cafe. The color and material selection alongside the industrial space create a friendly atmosphere, helping customers wind down and relax.

The illustrations and typography styles are flashy, fun, and reminiscent of retro diner graphics one might find in the 50s. The illustrations of business people also add a nice personalized touch to the overall branding and illustration. The fresh colors pop against the muted backgrounds to allow overall for an eye-catching design. 

Make an Elephant!

When you get a magazine in the mail, you’re usually most concerned with turning those first few pages and getting into the articles. But Kind Studio used packaging as an opportunity to extend the brand for Elephant Magazine. Instead of opening the box and tossing it, you’re able to make something from it—adding an interactive and simply fun element into receiving a new magazine in the mail.

I so want this, just to make the elephant of course!

 

A Fresh Minimalist Package Design

Less is more, especially when it comes to those who have sensitive skin. They need products without a bunch of chemicals or irritating ingredients, like the line of plant-based Peet Rivko products. Designed by Gunter Piekarski, the packaging expresses the simple, gentle formulas used in each item. Black and white packaging along with a bold, sans serif font look incredibly modern and sleek, appealing to those who need something different from what’s on the market.

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Collage-Style Spice Packaging

wizualizacja autentico gustoAgata Jeziurska designed The Natco Company, a stunning conceptual brand for spice packaging. The Natco Company has a wide variety of spices, and each flavor is designed the reflect the specific flavor of the spices.

“The Natco Company packaging concept combines watercolor illustrations of each spice with geometric and abstract elements that are blended to create stunning collages. The concept is designed to appeal to artisanal food fans with an eye for design.”wizualizacja autentico gustowizualizacja autentico gusto