Tag Archives: package design

Milk Packaging of Pasteur

lavanderzoom.jpgCheck out this fresh packaging for good old milk. Pasteur is a conceptual approach to a range of flavored milk. The design is clear, eye-catching and a different approach to traditional milk packaging.set.jpg“Branding project for a conceptual premium milk drink that would be sold in bars and restaurants. A healthy alternative to alcohol-based drinks. The product range features several flavours: whole milk infused with lavender, honey sweetened whole milk and coconut milk.”cover.jpg

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SOS skincare for the woman who loves her skin

How beautiful is this branding?

“SOS is a new South Korean cosmetics brand that wants to help women with a daily skin care protection and routine. We created new branding for a set of makeup products that have premium quality for the luxury Asian market. The main features of this set are the skin masks for the healthy and perfect care of a woman’s daily treatment. 

With a clean look that is sophisticated and feminine, a color scheme of balanced and soft tones with gold bring a bit of luxury to the overall look without it being ostentatious. SOS is perfect for the women who love their skin and want to enhance their natural features.”

Cocoro Rooster

Cocoro Rooster is a chicken fast food restaurant that is guaranteed to make you smile. The mascot, an adorable, bug-eyed chicken, is fun and instantly recognizable, giving the brand a jolt of energy. Galilea Torres, the designer at Tropical Branding Lab behind the project, told us a bit more about creating Cocoro Rooster’s mascot, developing the bold design, creating something that would appeal to both kids and adults, and more.1.jpg1499817940495.jpeg1499818031712.jpeg

Rebrand for KIND Bars

“‘Do the KIND thing for your body, your taste buds and your world.’
This very ambitious mission statement wasn’t quite matching up with the products on the shelf.

A new logotype was created to more truly reflect the brand. Harsh grotesque all-caps characters were replaced with gentle curves and natural shapes.”

I just love typography as the main element of brand design. LOVE has just designed packaging for LA fashionista and socialite, Peri Arenas.With a new fashion boutique opening on California’s Robertson Boulevard, Peri briefed LOVE to design packaging that would create standout and match her ballsy personality.

Taking cues from the playful fashion labels Peri loves – as well as her straight-talking style – LOVE developed the PERI.A brand identity and rolled it out on the packaging. Brought to life with punchy copy and attention grabbing type, PERI. A sets out to shake up the American fashion-scape which Peri felt had become “boring and safe”.

Chris Myers, senior creative director, who headed up the project explains how LOVE was approached: “It’s not often that you’re recommended to a client in a Beverley Hills hair salon – but that’s how we ended up on a call with Peri.

if you like this, here a brand I created using type. Design Museum Rebrand

 

Grek Tea packaging

This modern approach to tea packaging has stolen our hearts. Interabang designed the packaging for GREK, a new tea company that is located in Greece.

“Interabang have completed the branding and packaging for GREK: a new tea company importing high quality herbs from Greece where they thrive – loaded with essential oils, solar energy and aromatics. Bringing that vitality to an infusion is something of an art and GREK have focussed on finding the perfect proportion of the right varieties from the right areas of Greece.

The founder’s tales of childhood trips to Pyrgi during the immersion phase of the project proved inspirational – the mono, geometric Xysta tiles synonymous with the island being a perfect representation of perfection, clarity and simplicity. These tiles not only became the flavour signposts for the front of packs, but also offered a distinctive visual richness when used as a pattern across touchpoints.”

Nourish Snacks New Look

“Nourish had already carved out a piece of that market, but the brand had been launched principally for online sales. Now that it’s competing in the grocery aisle, clamoring for attention with more established names, the challenge for Nourish will be differentiating itself from the zillion other choices out there.

That was one reason Joy Bauer had her brand’s packaging completely redone. Most snack-food containers follow the time-worn strategy of slapping a huge brand name on the front along with a (usually idealized) photograph of the food. In fact, that’s pretty much the approach Nourish took when it first launched in 2014.”

“This time, the brand threw out the rule book in favor of a design that looks like a melding of carnival signage with 1970s TV game-show set, heavy on the browns and oranges, with the letters spelling ‘Nourish’ each sitting in a circle floating above a field of stripes. (There is a photo of the snack on the front, but it’s very small.) The snack bag is the work of legendary graphic designer Brian Collins, whose client list includes the likes of Nike, Google, Chobani and Facebook.

‘The crazy, bold diagonals on the front of of the Nourish package are inspired by the colorful stripes on snacks sold at the circus—popcorn, peanuts, cotton candy,’ Collins explained. ‘All those striped containers held the promise of fun and delight.’”

VIA RAIZ

Mexican-based agency TOROPINTO has come out with the packaging and branding for VIA RAIZ, a line of beautiful handmade contemporary Mexican products. The overall imagery is composed of patterns made up of symbols that tie in the traditional with the modern.

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Coffee Drink with a face

mousegraphics designed the adorable packaging for the AHA Dear Coffee Series.

“The brief was that they needed a logo and packaging for our cold coffee drink. The target consumer is a consumer with a working routine and busy schedule.”

“The Chinese name of the product translates phonetically to ‘AHA’. We decided to turn this fact into an aesthetic argument and used it to create a logo with anthropomorphic references. The specific coffee containers are defined by the use of this logo and, in the case where mousegraphics also designed a cup-like container, the logo became a decisive structural element. In this way the product logo animates the packaging with a friendly, memorable face.”