Thix hair loss brand

Hair loss is big business these days. Given that around 80% of men and 50% of women will experience it in their lives, it’s hardly surprising that the market for products and supplements is booming – to the tune of an estimated $23.6 million globally.

The brand’s visual identity is rooted in the fact that it is “backed by science, not magic”, according to Otherway, the studio behind the new branding. The process began with choosing the brand name itself, which is a combination of the words ‘thick’ and ‘fix’.

Thix’s all-caps wordmark is designed to be unapologetically simple, creating a trusted stamp of authority across what can be a confusing industry for the consumer to navigate.

The rest of the identity is inspired by retro health and beauty packaging from the 70s and 80s, featuring two bold typefaces and a single colour palette of fresh green, referencing the product range’s mint and eucalyptus scent.

Packaging That Balances An Organic And Luxurious Aesthetic

Plantheque is a skincare brand working to preserve nature’s resources and primarily uses recycled or fully recyclable materials. The brand’s packaging is thoughtfully sleek, implementing a down-to-earth aesthetic that feels as organic as it does luxurious. The soft, natural color palette paired with mindful typography makes up a truly wonderful packaging system.

We created a bouquet of green nuances, a small forest grove, a meadow, where all the products and packaging form a verity, exciting and decorative in the bathroom cabinet and visually interesting in pictures. We placed the fantastic unique ingredient list as decoration on the front to be transparent with the ingredients to create curiosity and connect to the benefits. The name Plantheque was developed to match the concept together with descriptive names of the products setting an inspiring, easy to remember tonality completing the design expression. 

The Skin Guru Sleep Mask, The Turn Back Time Serum, etc. A symbol to complement the Plantheque logo was created for small formats as a small piece of jewelry. It is animated to bring it to life in social media and web.

Tallo’s Label Features A Juicy Typography System

Based in Argentina, Tallo is a cold juice brand focused on creating an environment that balances a sense of humor with a healthy mindset. The brand’s packaging is designed by Mauricio Gallegos and PAZ MIAMOR, with a rounded typography system at the core of the design. There’s a clear fruit influence behind the design, and while the typography takes a maximalist approach, the layout is simple, creating a balanced, cultivated design.

The colours of these juices are vibrant and pastel at the same time, so we chose to use a free colour palette to create a fun environment with many possibilities and combinations. In addition to a bold geometric display logo, small line illustrations are also used in the label to represent fruits and vegetables, referencing kids’ drawings, especially Feli and Juani.

Cacao Chocolate’s New Packaging System Introduces A New, Vibrant Ideology

New Packaging For German Wine Brand Blue Nun

For German wine brand Blue Nun’s 100th anniversary, Pentagram partner Paula Scher created a new packaging system that redefines the brand’s Blue Nun mascot. 

The oversized, blushing nun takes over the outer box and is also featured on the wine labels. The skinny, delicate typeface allows the new character to become the lead element, leaning into a visual approach. The first iteration of the new bottle design features a “100” that appears on the labels but will be removed after the anniversary celebration. 

The original label image depicted 18th century nuns picking grapes in a vineyard, but for the anniversary, the design team wanted to capture the lively, indulgent spirit of the Roaring Twenties decade that birthed the brand, so they opted to give the nun a complete makeover. The new label features a saucy, glamorous portrait of a blushing nun inspired by the French 20th century designer and Art Deco artist Erté. 

A playful visual identity for plant-based milk brand KiddiWinks

The 100% plant-based milk reimagines a childhood staple with a formula comprising oat, chickpeas and chicory root, providing eight grams of plant-based protein and more than six grams of fibre.

Ahead of KiddiWinks’ launch in the US (it will roll out to other markets in the coming months), the team brought in New York-based Young Jerks to develop its branding and London creative agency Wildish & Co to lead on its website design.

The agencies started by asking themselves, what would a plant-based milk brand for kids look like? “KiddiWinks is a really interesting brand as it hits the intersection of sustainability and health, both key decision drivers in purchase decisions – especially for parents,” says Wildish & Co managing director, Sam Fresco.

Young Jerks opted for an illustration-led visual identity, which is full of youthful personality but also stylish enough for grownups. At its heart is a “gloopy and milky” hand-drawn logotype, says senior art director Kelly Thorn. Supporting fonts include Caspar by Flavor Type and Visby Round by Connary Fagen as the body copy, chosen thanks to its “soft serve” feel, she adds.

Joya And Tom Fruin’s Home Fragrance Collaboration

Brooklyn-based Design StudioJoya recently teamed up with artist Tom Fruin to create a collection of candles replicating a New York morning. The candles and their outer packaging beautifully represent Fruin’s well-known style, and the multicolored designs are a stunning contrast to candle’s typically stark glass.

WithCo’s Minimalistic Packaging Highlights An Ease Of Use

The better-for-you batched cocktail mix WithCo worked with Lauren Ledbetter to design an elegantly minimalistic bottle. The use of white space is smart, while the splash of color on the base represents the flavors within. Each design element is simple, visually representing the product’s simplicity and ease of use.

Panettoni Pavolucci’s Packaging Feels Like A Warm Embrace

Requena and Martí Pujol worked together for Panettoni Pavolucci to embrace color through the gorgeous use of warm hues. When paired with the elegant, oversized typeface, the packaging for the bakery’s goods feels like a luxurious hug that’s welcome to all.

SINNEK’s Bold Packaging System Visualizes The Bodywork Paint Brand’s Pillars

Sinnek is a car paint brand that promises its consumers quality, efficiency, technology, and color. The brand worked with Diego Bellorin to create a packaging system that visually translates these promises. The bold yellow hue and bold typography system create a packaging system that’s authoritative and professional while also showcasing the brand’s high-performance personality.