Tag Archives: package design

Vegan Skin care range

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Dermica is the vegan skin care range for Norway’s largest pharmacy chain Apotek1, and Goods has helped with strategy, identity and packaging design for the newly rebranded and restructured range. 

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The new packaging features bio-based plastics in tubes and bottles and offers more refill solutions (which ends up reducing the environmental footprint by 80%). Transparent plastics have been chosen where possible as it is the easiest and most valuable plastic after recycling, and to highlight the natural ingredients of Dermica.

Editorial photograph
Editorial photograph
Editorial photograph

ESCO coffee

The packaging for Esco Coffee is an exercise in letting your brand be fun while practicing sustainability. Available in either a plastic-free pouch or tube, the different roasts feature funky illustrated elements, which highlight various features of their origin, that compliment the brand’s uniform black top of the packaging. 

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As a new local coffee shop, ESCO certainly must look different when consumers first come in contact with the service and quality of ESCO coffee products. Picked, processed, and roasted by the family of coffee farmers themselves, of course, ESCO wants to provide the best quality of local coffee brew that leaves an impression on its customers’ tongues. ESCO offers natural coffee products, planted, picked, and processed by the owner of ESCO himself so that ESCO is confident that its coffee products have a competitive value. We made ESCO packaging designs in two versions, coffee pouch for 200gr and paper tube for 100gr coffee. The ESCO packagings are all eco-green support, no plastic, and sustainable. The concept of ESCO packaging design is to convey a natural, fresh look, with a fun combination of tropical abstract patterns and color palettes.

Editorial photograph
Editorial photograph

Drizzle yourself in Luxury

L’ange’s new body care line is clean & stunning in design, making it the minimalist flex in your shower or bathroom counter. Utilizing a stunning line drawing to denote product variants, the rest of the package uses negative space to convey extreme luxury. The funky disjointed brand name gives L’ange a unique personality that makes it jump off the shelves and onto your body. 

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LA-based beauty company L’ange Hair is going to launch its new body line products. 

The package design is inspired by the natural honeysuckle fragrance that featured in the products. To keep the packages simple and elegant, only line drawing and minimum color are used. White containers with delicate black printing create a slim and graceful sense that corporates with the name “MIDSUMMER”. The differences in illustrations help to identify products and add interesting details for the product line.

Editorial photograph
Editorial photograph

Tea that perfect any time of the day

Every day should begin and end with a good cup of tea. 

Thankfully, Four O’Clock is a a cut above some of the generic tea brands on the market. Utilizing a rich navy that stays consistent across flavor variants, each rectangular box sports stylized images of the flavors contained within the tea, with cinnamon sticks breaking and chai leaves blooming. 

Each variant features a color strip that denotes that the tea’s flavor will be rich and tranquil. The bright colors are inviting and pair beautifully with the elegant serif font that makes up the logo. Our favorite element is a small touch-a simple tea leaf emerging from the letter “R.”

Editorial photograph
Editorial photograph

We worked closely with the company’s founders, mother and daughter, to elaborate the brand strategy and creative development of this new design. Bold, curious, generous, pure and creative the Four O’Clock brand is Obsessed with taste. The black/dark color was part of the Four O’Clock brand equity. We changed it to a blue/black more unique tint and added vibrant, appetizing and bright colors to not only convey the idea of bold flavors and generosity, but also make the brand color blocking more distinct and visually attractive.

Editorial photograph
Editorial photograph

Healthcare Brand Troo

Since their launch over ten years ago, the supplement market had become increasingly competitive. John North, director of Troo Healthcare commented, “We needed to increase standout for the products online and in health shops, giving a positive message to our existing customers and attracting new interest in the brand. Ideally, people using supplements should do so consistently to acquire the nutritional benefit they are searching for. Attractive packaging that helps people to remember to do this is also an important part of the product.”

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We streamlined the logo and designed an adaptable identity system using bright, abstract patterns to be used across all materials. This included the packaging, replacing the original photographic treatment on the labels. The logo icon adapts subtly to match the changing color palette for the different products.

A refreshing new look for the East London Liquor Co

Founded in 2014, Bow-based distillery the East London Liquor Co produces a range of spirits. Already a firm favourite among bartenders, the distillery approached branding agency Ragged Edge to refresh its visual identity in order to help it appeal directly to drinkers.

“We helped them build a brand that’s unpretentious, unapologetic, and unabashed in its flagrant disregard for convention.” says Ragged Edge co-founder Max Ottignon.

The agency created a custom typeface with with NaN Foundry, which is made more unique with glyphs inspired by the local area, the distillery itself, and the production process.

A fluorescent yellow ‘smiler’ icon is inspired by an old crest found in nearby Victoria Park, and incorporates the shape of the River Thames to create a unique smiley emoji.

The identity has been brought to life on East London Liquor Co’s existing product ranges and several new ones, which are tied together using a vibrant colour palette and abstracted graphics.

Candy aimed at grown-ups!

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There aren’t many joys as pure and unadulterated as a tasty piece of candy. That feeling of bliss when all those simple carbs and deliciously sweet notes hit the tongue, most of which we first experience as children, fades away as we get older. Some of that is over health and diet concerns, of course, but also because most candy is flavored with artificial ingredients and developed in a lab. 

A lot of those sweets also get made for an audience of kids, not the more sophisticated palates that we develop as we enter adulthood.

Mayssa Chehata saw a need for a candy that was low in sugar and carbs with more refined flavors that was more of a throwback to childhood without feeling overtly kid-centric. This led her to start Behave, a new candy brand that aims to deliver guilt-free sweets with more grown-up flavors. 

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Editorial photograph

Chehata brought in celebrity chef and sweets expert Elizabeth Falkner to develop from these evolved takes on the childhood favorite gummy bear from the ground up. Chef Falkner went beyond standard gummy fair with flavors such as lychee, passion fruit, and raspberry. Each bag contains 3g of sugar, 6g net carbs, and only 90 calories. The gummies are also naturally sweetened with monk fruit.

To achieve Behave’s visual look and packaging, Chehata developed it alongside food specialists Gander, who also worked with brand Magic Spoon, who make healthier versions of kids’ breakfast cereal. Gander uses eye-searing blocks of neon colors to evoke feelings of nostalgia for childhood candy. Bold typography serves as the only embellishment over the neon panels, save for a giant gummy bear. The wordmark is also crossed-out, a call to defying convention and guilt.

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Beer brand Caravelle

Design studio Hey has worked with restaurant and brewery Caravelle on creating colourful packaging for its new range of craft beers. The Barcelona-based studio previously teamed up with Caravelle back in 2017 on its initial beer range, and was enlisted once again to help it flesh out the existing design system as the brewery relocates to a larger location to keep up with demand.

Branding for craft beer brand Caravelle
Branding for craft beer brand Caravelle
Branding for craft beer brand Caravelle

The packaging takes a geometric turn across the rest of the range, with a pixelated bit graphic applied to Galactic IPA and a colourful striped design showcasing the Electric Relaxation XPA.

moonlit

Working with the Creative Director and in-house creative team at Moonpig, Ian Styles team have completely overhauled the brand. Most of the work was done with our team embedded directly within the creative department, which was crucial to understanding the culture, customers, and vision for the business. 

Building on their new positioning our idea was a simple one; create a whole new world for Moonpig, one where we imagine that we live life on the moon, where the normal rules don’t apply.

We seek to capture people in our new world’s gravity, pulling them towards us for a moment, offering an escape, where boring is banished, the obvious avoided and where life, is more fun and lighthearted.

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