The rebrand is designed to reflect Simmons & Simmons’ interest and investment in emerging technology, as well as attract keen young graduates that might otherwise be lured away by Silicon Valley. It’s an attempt to stand out from the sea of other law firms, who for years have relied on the same old branding to attract clients and employees.
“Law and lawyers are lagging well behind the rest of the world when it comes to branding, marketing and things like that,” SomeOne founder Simon Manchipp told CR. “They’ve always relied on really big brains attracting other big brains, but I think they’ve woken up and started to understand that brand is not just a logo, typeface and colour. It’s reputation, and the visual identity helps manage that reputation.”
Facebook has launched a new company brand of the same name (this time in capitals) to differentiate the company from the app, which will continue using its current logo and branding.
The new branding aims to make Facebook’s ownership of other apps and products – including Instagram, Facebook Messenger, WhatsApp, Oculus and Portal – clearer to users. This follows a decision made in June to add the tagline ‘from Facebook’ within all of Facebook’s apps and services.
The new identity includes a capitalised wordmark in a bespoke typeface and an ever-changing colour palette that will adapt depending on the product it appears on. It was carried out by Facebook’s internal design team in collaboration with UK-based type foundry Dalton Maag and brand consultants Saffron.
Facebook’s design team said the rebrand was built on three “design behaviours”: ‘clarity’, ’empathy’ and ‘creating space’. The aim – according to the team – was to create a brand that “simplifies and builds understanding”, is “respectful of context and environment” in which it operates and creates space for sharing people’s stories.
With its use of capital letters, a custom font and rounded corners, the word mark is designed to make a clear distinction between company and app, which uses a lower case word mark in a bold sans font.
“We designed the new company wordmark with clarity and openness in mind. It’s built on a stable structure through the use of consistent stroke width, harmonised capital letters and a horizontal emphasis. The generous spacing and open letterforms allow clarity at small sizes, and the subtle softening of corners and diagonals adds a sense of optimism,” said the team.
The Fox logo has undergone a subtle redesign, with a chunky new version also created for animations, which show the original logo morphing into the geometric version. According to Trollbäck+Company, the studio reduced the updated mark down to its core components, broke it apart, and then used the pieces as abstract shapes and patterns across the entire rebrand. These ‘broken letters’ will be used in patterns and ‘creative framing’, and play a role in everything from social media posts to huge billboards. The updated identity – which Fox is calling a ‘brand evolution – will now appear across the 17 stations owned by the entertainment company, as well as its 100+ affiliate stations.
According to Alex Moulton, Chief Creative Officer at Trollbäck+Company, the work is intended to position Fox as “an entertainment brand that’s forging culture”. The studio’s Executive Creative Director, Elliott Chaffer, adds, “The way the industry is today, the middle of the road is the best place to get run over. We needed to bring back and champion the brand’s ability to take big swings and bigger risks.”
They say that all publicity is good publicity, but Yahoo has been particularly prone to the bad kind in recent years. A series of data scandals combined with doubts over Yahoo’s relevance in the modern marketplace together paint a pretty sombre picture.
However, the brand is still looking to the future, which it’ll go into with a new visual identity created by Pentagram in a project led by New York-based Partner Michael Bierut. With the refresh comes a new logo that sees Yahoo do away with its former goofy typeface in place of a slick, lower case sans-serif.
The new logo is said to throw back to the original 1996 design, though the logo itself hadn’t changed radically over the subsequent 20 years, the tilted exclamation mark having been a staple of its logo throughout this time.
Today, the branding is decidedly sleeker and neatly ties all of Yahoo’s sprawling sub-brands under one identity. Meanwhile, the vibrant purple palette (comprising ‘grape jelly’, ‘malbec’ and ‘hulk pants’) packs a punch, while the overall simplicity does push the exclamation mark to centre stage. Images showing the new look splashed across billboards in a real-world context look significantly more pulled together and representative of a contemporary tech brand.
Here a recent job I completed for a local Belfast business.
The logo rebrand is simple with clean lines to highlight the business. I also completed a simple business card design.
For more examples of my work follow me on Facebook.
True North has stripped back Gaddum’s branding to the bare bones, basing the charity’s new tone and identity on the idea of a supportive friend.
Despite being one of the oldest charities operating in the Greater Manchester area, The Gaddum Centre’s rebrand is anything but traditional.
Established in 1833, the charity provides health and wellbeing support to the local people, primarily dealing with therapy, advocacy and advisory services.
The new branding, conceived by Manchester-based agency True North, resembles the simplistic, type-based design that currently prevails in tech start-ups. Here, it aims to give Gaddum a friendly, approachable demeanour, reflected in both its clean aesthetic and the choice of pastel hues.
Firefox’s logo featuring a fox with a flamelike tail wrapped around a globe has become instantly recognisable over the years. Developed by internet advocacy and software group Mozilla in the early Noughties, it is perhaps best known for its open source, free to use web browser.
Now, Firefox’s identity has been given an update as Mozilla unveils its new parent brand, with the aim of showing that its role goes beyond just its web browser function.
The design has been led by Ramotion Creative Director Michael Chu in collaboration with Firefox, and sees a more streamlined version of the circular fox tail symbol.
A series of icons have also been designed for the rest of Firefox’s offering, such as its encrypted file sharing service Firefox Send, and privacy-focused mobile browser Firefox Focus.