This month I’m going to bring you some the best logo design ever.
First up Woolmark
Created in 1963, The International Wool Secretariat (now known as Australian Wool Innovation), announced a design competition to create a global graphic identity for wool that would “hold consumer confidence and represent quality standards”. The winning design – a stylised skein of wool known as the Woolmark – was launched the following year in Britain, the US, Japan, Germany, the Netherlands and Belgium. According to the IWS of the 1960s and the modern-day AWI, the Woolmark was the work of a Milanese designer named Francesco Saroglia. MORE
‘For this project, we definitely had our work cut out for us because it was for one of our own – Company Partner, Jeanette Ortiz. We had to design a wedding site filled with Pixel Bytes love & magic while capturing their unique style. We branded their wedding and carried the look and feel through out all things that were related to the wedding. From Save the Dates to wedding cards, it captures everything that is Tony and Jeanette. Aside from the print design, we also integrated RSVP functionality into her website. This makes it easier to manage and keep track of all her guest! This site is created with Drupal CMS and is coded in HTML5 and CSS3. The site is also responsive to fit any device. Go ahead, check it out on your phone.’ Pixel Bytes
“Nourish had already carved out a piece of that market, but the brand had been launched principally for online sales. Now that it’s competing in the grocery aisle, clamoring for attention with more established names, the challenge for Nourish will be differentiating itself from the zillion other choices out there.
That was one reason Joy Bauer had her brand’s packaging completely redone. Most snack-food containers follow the time-worn strategy of slapping a huge brand name on the front along with a (usually idealized) photograph of the food. In fact, that’s pretty much the approach Nourish took when it first launched in 2014.”
“This time, the brand threw out the rule book in favor of a design that looks like a melding of carnival signage with 1970s TV game-show set, heavy on the browns and oranges, with the letters spelling ‘Nourish’ each sitting in a circle floating above a field of stripes. (There is a photo of the snack on the front, but it’s very small.) The snack bag is the work of legendary graphic designer Brian Collins, whose client list includes the likes of Nike, Google, Chobani and Facebook.
‘The crazy, bold diagonals on the front of of the Nourish package are inspired by the colorful stripes on snacks sold at the circus—popcorn, peanuts, cotton candy,’ Collins explained. ‘All those striped containers held the promise of fun and delight.’”
Mexican-based agency TOROPINTO has come out with the packaging and branding for VIA RAIZ, a line of beautiful handmade contemporary Mexican products. The overall imagery is composed of patterns made up of symbols that tie in the traditional with the modern.
mousegraphics designed the adorable packaging for the AHA Dear Coffee Series.
“The brief was that they needed a logo and packaging for our cold coffee drink. The target consumer is a consumer with a working routine and busy schedule.”
“The Chinese name of the product translates phonetically to ‘AHA’. We decided to turn this fact into an aesthetic argument and used it to create a logo with anthropomorphic references. The specific coffee containers are defined by the use of this logo and, in the case where mousegraphics also designed a cup-like container, the logo became a decisive structural element. In this way the product logo animates the packaging with a friendly, memorable face.”
London type foundry Fontsmith has launched a print magazine dedicated to lettering and type design. Issue one of TypeNotes includes a look at great type for TV and film, choosing the right typeface for an ad campaign and the challenges of creating Cyrillic fonts.
The magazine was launched to mark Fontsmith’s 20th birthday. Founder Jason Smith says it celebrates the foundry’s love of type and the craft behind it. “TypeNotes is a collection of ideas about type and design that we hope will be something to keep and collect…. My ambition is to share our little world of craft – what we do and what makes us think,” he says.
Issue one is priced at £10 and each copy comes with a free poster of typographic terms designed by Exeter studio Believe.
You can order copies here.