Airside are coming to Belfast

Preparing for the talk on Wednesday 4^th November I thought that I would take a look at some work that had been produced by graphic design agency Airside.  

They are based in London and they cover a range of specialities including graphic design, illustration, digital, interactive and the moving image.  Airside have a very distinctive approach and this in turn has won them an array of prestigious awards from the D&AD, Bafta and Design Week. 

I have included a few examples of their work:

Moblin

 

Greenpeace Presents Airplot

 

Rie fu

 

V&A China Design Now

 

Greenpeace The Convenient Solution

 

D&AD Student Awards

 

2012 Olympics pictograms

I came across these pictograms while I was having a look at the Creative Review blog and thought that they fitted in really well with our signage project and they demonstrate that you can successfully create signage that contains images only and that words are not always necessary to achieve the desired effect. It also shows that you don’t always need words to portray the message clearly. I’d like you to identify the variety of sports shown – please let me know how you got on.

These pictograms are believed to have been created by SomeOne. They really wanted to push the concept for the pictograms and one of the outcomes from this was to create two style versions – a silhouette version which used high visibly and an information based application

and then a dynamic version using both as decoration and where a more exciting version is called for, such as on posters or banners

This is how the Track Cycling ‘dynamic’ pictogram, with the silhouette version inset will work

Craig Ward

Craig Wand is a senior designer and typographer at Grey New York.  He also trained under a pseudonym that words are picture. I believe that he brings typography to life.  I really love these images and the way that he has been able to produce images using typography and I feel that this is something I need to think about in producing my identity.  I feel inspired by this style and format.

A Library Full of Dead Trees

Gordon Young created these typographic tree sculptures and can be seen at Crawley’s new library.  Within the library 14 have been positioned throughout in a variety of places and they run from floor to ceiling.  Is sculpture has been creating using a real oak tree and on them has been carved passages of text.  Careful consideration has been given to the chosen typeface which has been picked to suit the passage.  On examination you would think the text has been carved from the wood but this is not the case they have been sandblasted out of the wood: ‘You put vinyl onto the wood and peel the lettering out of it.’

I particularly like these pieces and it is an unique way to display type and create a feature that portrays information to the viewer.  I believe that I could utilise this idea and create a feature that would contain information that I wished to display. Found in Creative Review.

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