2012 Olympics pictograms

I came across these pictograms while I was having a look at the Creative Review blog and thought that they fitted in really well with our signage project and they demonstrate that you can successfully create signage that contains images only and that words are not always necessary to achieve the desired effect. It also shows that you don’t always need words to portray the message clearly. I’d like you to identify the variety of sports shown – please let me know how you got on.

These pictograms are believed to have been created by SomeOne. They really wanted to push the concept for the pictograms and one of the outcomes from this was to create two style versions – a silhouette version which used high visibly and an information based application


and then a dynamic version using both as decoration and where a more exciting version is called for, such as on posters or banners

Olympics 2

This is how the Track Cycling ‘dynamic’ pictogram, with the silhouette version inset will work

Olympics 3


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