The beauty industry is a crowded space. From organic products and vegan brands to “clean” lines, there’s not only a somewhat hazy description for just about everything, but a product for everyone. Yet, while some brands claim to be clean or organic,BAZ & CO is a natural skincare line created by a farmer who knows a thing or two about raw ingredients.
The strategy, branding, packaging, digital design, and digital development were designed by London-based agency Otherway. BAZ & CO gets named after its principal ingredient, basil, a plant known for its antibacterial and anti-inflammatory properties. The green primary packaging hue reflects the herb’s prominence within the products. In addition, the sustainable, fully recyclable packaging is made of aluminum and glass, shedding light on the importance of sustainability, especially for nature’s sake.
Because the beauty industry is so overcrowded, Otherway wanted to ensure that BAZ & CO’s packaging and branding systems were distinct enough to stand out. Using recyclable materials and inks guarantees this, and the innovative and styled typography and design styles further highlight the brand’s sustainable intentions.
The minimalistic design was strategic, yet it also leaves room for the brand’s inevitable growth. The system’s flexibility comes from the minimalistic aesthetic deployed by the agency, allowing new products to seamlessly become part of the line and adapt the green packaging with white typography and instruction manual-inspired illustrations.
So, sure, farm-to-table meals have been around for a while, but farm-to-face skincare products are the latest and greatest addition to the skincare industry.