Fuse coffee’s branding system utilizes red, blue, and black dots to create it’s identity system. These dots overlap and meld together, bringing a playful element to the name “FUSE.” The branding exercise proves that the design is unique, playful, and innovative. Fuse your morning with this coffee for a day that is sure to be a success.
PHYX’s branding and visual identity, developed with help from agency FuseboxWest, are designed to appeal to the modern cannabis consumer who is more interested in cannabis’ effect on wellness, with a contemporary and luxe bottle design that is stylish and shows little sign of it being an infused drink. This gives the impression that Phyx is a premium bottled water.
“VOSS bottles have a distinctive shape with brand equity that consumers associate with higher quality than traditional water bottles,” says Dan Gardenswartz, Chief Financial Officer of Spherex. “By choosing a similar shape and look, we wanted to leverage the feelings of quality already associated with VOSS to show the consumer this product is different.”
“The product design is more similar to wellness-focused CPG than typical cannabis fare,” Dan adds. “We wanted the packaging to be unlike any other product a consumer would see in a cannabis dispensary. Whether it is just a single bottle or [it’s] one of our four-pack boxes, when PHYX is standing next to other cannabis-infused beverages, it stands out.”
In 1938, Bayer began to market the over-the-counter medication for relieving period discomfort, and Midol’s brand identity evolved along with women’s place in society. In recent years, however, the brand surmised that women were well aware of their products; it leads sales in its category, but after further analysis, they found that consumers didn’t know Midol’s values, nor could they recall the color of their packaging.
So, they knew it was time for a brand refresh.
Martha Seidner, design manager at Bayer’s American Pain and Cardio business, told Adweek that that research validated the decision to go ahead with a redesign.
The new look, crafted with help from design agency GoDutch and advertising shop Oliver, breathes modernity into the brand, ditching the old monochromatic approach with something bolder. A bright, yellow background ties together the Midol range of products, with a different saturated hue for each formulation. The new wordmark does away with serifs and both standout while also reflecting strength, something intended to be more reflective and appeal to millennials and Gen Z women.
Midol’s brand refresh comes as millennials approach and reaches its peak purchasing influence with Gen Z not far behind, bringing along different and evolving attitudes towards womanhood and women’s health.
tbh. was created as a completely new and scientifically proven method for treating acne. Made Somewhere was engaged to develop the brand for tbh. and help launch it into the market, targeting a young female teenage demographic. Made Somewhere created a positive and youthful brand that flipped the negative connotations of acne and instead focused on taking back control and feeling confident in one’s own skin. Playful and energetic colours, bold typography and ‘spot/bubble’ motifs were used to create this confidence and positive energy. The brand was brought to life on the core range of products, including the brand’s signature acne cream, cleansers, cosmetic boxes, shippers and water bottles.
What started as a design concept by Brazilian designer Walerson Oliveira has become a reality, as Mattel has made “UNO Minimialista” a physical thing you can now purchase.
After Oliveira’s concept created a buzz all over social media, Mattel took notice of the numerous callsfor the toymaker to produce the slick, minimal take on the classic card game, showing it off recently at the New York Toy Fair.The deck utilizes a black back along with a restyled UNO logo and multicolor bar along the bottom for the packaging, while the front of the cards features a solid color, depending on the move. Minimal type and icons adorn the center and corners of the cards, and the deck follows the same gameplay as the same old UNO you know and love because if it ain’t broke, you don’t need to fix it.
Protein & powders on-the-go has never looked so good thanks to Dose & Co. The cylinder packaging along with the color scheme of beiges deep blues speak to the natural ingredients in the powders. With Dose & Co. grabbing nutrition on your way out the door will become something you look forward to doing.
“In a world where everything’s getting rapidly more complex, it seems almost natural that there’s been a massive movement towards celebrating the simple and no-fuss. It’s not nostalgia – it’s just natural.”
QULA is a brand of kombucha tablets that contains live probiotics and hydration-boosting minerals that dissolve in regular water. Unlike most kombucha on the market, QULA is not pre-bottled, reducing its environmental footprint both in the reduction of packaging per serving as well as the reduction of distribution-related greenhouse gas emissions and fuel consumption. Available in four flavors, QULA is a fizzy, slightly funky, soda alternative that is healthier and contains less than 1 gram of sugar per serving.The packaging is dominated by one of four vibrant illustrations that range from namaste to funkadelic, with each flavor sporting its own design and every illustration with a color palette inspired by the kombucha flavor. Orange Mamba, QULA’s blood orange and rosemary flavor, features orange, red, yellow, and green against a sky blue background. Pink Sunshine, a raspberry cucumber flavor, makes use of purple, blue, pink, and green and gives off some very serious psychedelic vibes. Upriser, a mango pineapple mix, features green, yellow, and red. Finally, Queen of Cups, their guava rose variant, is dominated by purple and pink, with orange, yellow, and green in supporting roles. Other visual assets on the packaging are similarly tied to the kombucha flavors.
Pentagram took a colorful approach with a rounded and organic linear pattern as the base for the logomark. The design found inspiration in the natural ingredients that comprise the sparkling water, as well as the brand’s name, creating a virtual wellspring of CBD goodness. The cans are only partially draped in color with the top and bottom exposed, showcasing the naked, natural aluminum.
The linear art is extensible and expressive, and that versatility gets used to exceptional effect in their promotional materials, packaging, merchandise, and social media. The line pattern can also get molded to almost any shape, in countless color palettes while giving off a chill, retro vibe that’s on-point for a CBD-infused brand.
Arfa was set to release HIKI, their first line of personal care products, designed to decrease the effects of sweat. The bold and minimal range includes an anti-chafe stick, antiperspirant, deodorants, and wipes. arfa is a company that brings together a collection of diverse people to develop vegan and cruelty-free products that don’t just cater to “normal” people.
Widarto Impact recently unveiled their work for Gigitt, a new brand of vegetable chips. In order to stand out from the rest of the pack, they chose to rely on type rather than images of ingredients or the food itself.Widarto Impactdeliberately do not display photos of vegetables, as this is too commonly used in snack packaging. We replace the role of food photos with wide typography, which is to strengthen our impression of displaying bright packaging colors. We help clients start with the Gigitt logo design system, system design, brand guidelines, typography, and packaging design.