Tag Archives: dieline

Skincare Packaging

The design for Woodlot Skincare puts the relationship we have with the world on display. Utilizing a striking sans-serif typeface that is both earthy and modern, as well as jewel colors highlighting the variety of nutrients this world provides us, Woodlot is a decidedly feminine skincare line that doesn’t alienate the consumer who loves skincare. My favorite design element has to be the flecked patterns on the side of each product variant, a beautiful reminder of everything that makes up the Earth and allows it to give back to us.

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Editorial photograph

Arithmetic’s packaging program for Woodlot Skincare is an ode to this love story. One of patience, of whole love for the earth and in that, self-love. The myriad of metallic fleks and muted jewel tones adorning the boxes are inspired by Mother Earth’s jewelry box of minerals and stone.

A personal conversation written about a woman’s journey from the vanity of human desire to the purity of self love. In a world of heavily marketed cosmetic and skincare brands on perfectly adorned models, our idea of beauty and youth can be skewed, even when we claim to have a healthy reflection of what we see in the mirror, the inner critic speaks loudly at times.

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Treat Yourself With diptyque’s

If you’re into fancy candles—and you should be—the name diptyque is top of mind. 

From queens and kings like Bey and LeBron, the Paris-based scent experts have satisfied clients with coveted and renowned candles for 60 years. With six decades of delivering the highest quality scented essentials under their belt, the fragrance house has now released a commemorative series of candles celebrating their graphic and olfactory legacy in a striking collection worthy of the French firm’s heritage.

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Editorial photograph

diptyque’s Graphic Collection includes a series of four classic scents – Berries, Fig Tree, Tuberose, and Roses, with throwback labels and geometric designs that are just as hypnotizing now as they were 60 years ago. Thousands of laid-out lines in different kinetic patterns dance around the organic flame when the candle gets lit for a transcendent, multi-sensory experience. The marrying of fire and graphics change depending on your vantage point, creating infinitely new occurrences for those discerning enough to light the very best.

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Veganly Is SO Adorable

SO Veganly is a natural delight. Utilizing a slim and sophisticated typeface for it’s logo, this Texas-based eatery appeals to a millennial audience. The hand drawn illustrations that adorn the bottles and boxes have an abstract look that feels fresh. Celebrating eating well with So Veganly with an earthly color pallate and a minimal design that speaks to how fresh their food is. 

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The concept of the re-brand was to embody the holistic nature and approach of the business with a fresh, intriguing and vibrant brand identity, incorporating hand-drawn illustrations and patterns that tell a story through design. SO Veganly is a place for everyone to come together to experience and explore nutritious vegan food, in way that that feels like home-cooked food, taking not short cuts in creating fulfilling meals in a space that celebrates nature’s finest ingredients.

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Editorial photograph
Editorial photograph

% Chocolate

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“The percentage of cocoa in chocolate is a pretty reliable indicator of where it sits on the sweet to bitter scale, more so than descriptions such as milk, semisweet, or bittersweet. It’s how most customers navigate through the craft chocolate scene, hence why we have seen brands plaster their packaging with percentages. Percentage Chocolate explores how this can be done elegantly in keeping with the essence of craft chocolate.  

The answer? A circle. 

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Editorial photograph

Circles are a common occurrence in nature- the rings of a tree, nuts, oranges, mushrooms, and peppercorns-all of these flavor profiles are also found in chocolate. Chocolate has over 600 flavor compounds, and letting it melt uncovers these hidden complexities, flavors, and aromas.

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Percentage chocolate creates a range of chocolate from creamy milk chocolate to dark. Milk and dark are differentiated by the use of silver foil instead of gold and a lighter selection of colors. The colors are earthy, and we toned down the vibrancy for more of a soothing effect. Purple in consumers’ minds means chocolate, so, of course, we honored that color in our line up.

Hot sauce

Truffle hot sauce sounds like some next-level condiment action, and that’s just what LA-based branding and design agency Colony created for Truff:

Using the hero ingredient as a design element, we created a geometric truffle mark that eventually became the custom bottle top, representing the product differentiator and furthering the brand story. Complementing the custom form factor with clean type and subtle foil application, we created a package that had the tactile experience the team was looking for, individuality to align with the product formulation, and visual impact to read in small images and the digital environment.

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Editorial photograph

4Life Mineral Water

Can you combine animals on a water bottle and have it side-step that youthful pitfall? 4Life water has the answer and it is yes — from the clean blue lines to the beautiful animals that adorn the bottles to the way the animals interact with the lines; casting shadows, swimming within them to cause ripples. It’s a subtle effect that adds a level of intrigue to a water bottle design. 

The package illustration is to convey how the animals live their lives with the water. The wavy lines and animals explain about the animals living with the water resource. For example the flamingo flying, the tiger swimming and the crocodile crawling in the wavy lines which represent the beauty of water waves.

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Editorial photograph

Vegan Skin care range

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Dermica is the vegan skin care range for Norway’s largest pharmacy chain Apotek1, and Goods has helped with strategy, identity and packaging design for the newly rebranded and restructured range. 

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The new packaging features bio-based plastics in tubes and bottles and offers more refill solutions (which ends up reducing the environmental footprint by 80%). Transparent plastics have been chosen where possible as it is the easiest and most valuable plastic after recycling, and to highlight the natural ingredients of Dermica.

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Editorial photograph

ESCO coffee

The packaging for Esco Coffee is an exercise in letting your brand be fun while practicing sustainability. Available in either a plastic-free pouch or tube, the different roasts feature funky illustrated elements, which highlight various features of their origin, that compliment the brand’s uniform black top of the packaging. 

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As a new local coffee shop, ESCO certainly must look different when consumers first come in contact with the service and quality of ESCO coffee products. Picked, processed, and roasted by the family of coffee farmers themselves, of course, ESCO wants to provide the best quality of local coffee brew that leaves an impression on its customers’ tongues. ESCO offers natural coffee products, planted, picked, and processed by the owner of ESCO himself so that ESCO is confident that its coffee products have a competitive value. We made ESCO packaging designs in two versions, coffee pouch for 200gr and paper tube for 100gr coffee. The ESCO packagings are all eco-green support, no plastic, and sustainable. The concept of ESCO packaging design is to convey a natural, fresh look, with a fun combination of tropical abstract patterns and color palettes.

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Editorial photograph

Drizzle yourself in Luxury

L’ange’s new body care line is clean & stunning in design, making it the minimalist flex in your shower or bathroom counter. Utilizing a stunning line drawing to denote product variants, the rest of the package uses negative space to convey extreme luxury. The funky disjointed brand name gives L’ange a unique personality that makes it jump off the shelves and onto your body. 

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LA-based beauty company L’ange Hair is going to launch its new body line products. 

The package design is inspired by the natural honeysuckle fragrance that featured in the products. To keep the packages simple and elegant, only line drawing and minimum color are used. White containers with delicate black printing create a slim and graceful sense that corporates with the name “MIDSUMMER”. The differences in illustrations help to identify products and add interesting details for the product line.

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Editorial photograph

Tea that perfect any time of the day

Every day should begin and end with a good cup of tea. 

Thankfully, Four O’Clock is a a cut above some of the generic tea brands on the market. Utilizing a rich navy that stays consistent across flavor variants, each rectangular box sports stylized images of the flavors contained within the tea, with cinnamon sticks breaking and chai leaves blooming. 

Each variant features a color strip that denotes that the tea’s flavor will be rich and tranquil. The bright colors are inviting and pair beautifully with the elegant serif font that makes up the logo. Our favorite element is a small touch-a simple tea leaf emerging from the letter “R.”

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Editorial photograph

We worked closely with the company’s founders, mother and daughter, to elaborate the brand strategy and creative development of this new design. Bold, curious, generous, pure and creative the Four O’Clock brand is Obsessed with taste. The black/dark color was part of the Four O’Clock brand equity. We changed it to a blue/black more unique tint and added vibrant, appetizing and bright colors to not only convey the idea of bold flavors and generosity, but also make the brand color blocking more distinct and visually attractive.

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Editorial photograph