Tag Archives: dieline


Working with the Creative Director and in-house creative team at Moonpig, Ian Styles team have completely overhauled the brand. Most of the work was done with our team embedded directly within the creative department, which was crucial to understanding the culture, customers, and vision for the business. 

Building on their new positioning our idea was a simple one; create a whole new world for Moonpig, one where we imagine that we live life on the moon, where the normal rules don’t apply.

We seek to capture people in our new world’s gravity, pulling them towards us for a moment, offering an escape, where boring is banished, the obvious avoided and where life, is more fun and lighthearted.

Moonpig_Packaging_2 2.jpg
VAN.pngFinal-Letterbox.jpgTote Bag_v1_4-3.jpgMoonpig_London_bridge_site_1.jpg

Kaibosh new identity

Eyes before guys, y’all. Snask developed a new, hip brand identity for an eyewear company in Norway, Kaibosh. Combined, the text, color palette, and copy give Kaboish a young and fun personality, instantly making the experience of going to get your eyes checked—which is pretty boring—way better. The approach also allows the frames to truly stand out in the store, helping consumers find stylish frames that suit them perfectly.

Editorial photograph

“We got contacted by the Norwegian eyewear company Kaibosh. They felt that they had become too boring as opposed to what they should be, a trendy and bold eyewear brand. They felt their identity was too clean and they wanted to be more expressive and outgoing. The fashionable contender would finally get a fitting dress as well as a lovely new voice. We got the assignment to start out with keeping their existing logotype and from that develop their new brand ranging from signs, ads, packaging, bags, posters as well as create their entire flagship store.”

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Huxtaburgers’ brand

Editorial photograph

Who knew a take out bag could be a statement piece?

HUXTABURGER wanted to create a clarified brand position that clearly identified their community and allowed for improved social uptake & engagement. By Refining and articulating the brand story and messaging framework, the aim was to capture and communicate the brand’s personality, which had previously been disconnected in visuals and voice.

The design inspiration came from graphic landscapes that took inspiration from destinations in which Huxtaburger operates and the visual look of the ingredients they use. The characters that you’ll discover throughout the visual identity embody Huxtaburger’s brand positioning by portraying people doing extreme things. The typography/logotype design was a refresh of the existing logo, uniting past and present with added confidence and strength.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Dogs now run on Dunkin

Editorial photograph

In support of Dunkin’ Joy in Childhood Foundation whose mission is to “provide the simple joys of childhood to kids battling hunger or illness,” both brands are offering dog toys modeled after the doughnut-and-coffee chain’s hot cup and Munchkin box, which includes three squeaky, fetchable versions of their ubiquitous doughnut holes. Money raised will go to support programs such as “Dogs for Joy,” which supports in-residence dogs in hospitals. These puppers help calm child patients and put the kids at ease during procedures and treatments.

Editorial photograph

Fuse coffee

Fuse coffee’s branding system utilizes red, blue, and black dots to create it’s identity system. These dots overlap and meld together, bringing a playful element to the name “FUSE.” The branding exercise proves that the design is unique, playful, and innovative. Fuse your morning with this coffee for a day that is sure to be a success. Editorial photographEditorial photographEditorial photographEditorial photograph


Editorial photographEditorial photographPHYX’s branding and visual identity, developed with help from agency FuseboxWest, are designed to appeal to the modern cannabis consumer who is more interested in cannabis’ effect on wellness, with a contemporary and luxe bottle design that is stylish and shows little sign of it being an infused drink. This gives the impression that Phyx is a premium bottled water.Editorial photographEditorial photograph

“VOSS bottles have a distinctive shape with brand equity that consumers associate with higher quality than traditional water bottles,” says Dan Gardenswartz, Chief Financial Officer of Spherex. “By choosing a similar shape and look, we wanted to leverage the feelings of quality already associated with VOSS to show the consumer this product is different.”

“The product design is more similar to wellness-focused CPG than typical cannabis fare,” Dan adds. “We wanted the packaging to be unlike any other product a consumer would see in a cannabis dispensary. Whether it is just a single bottle or [it’s] one of our four-pack boxes, when PHYX is standing next to other cannabis-infused beverages, it stands out.”Editorial photograph

Midol redesign

In 1938, Bayer began to market the over-the-counter medication for relieving period discomfort, and Midol’s brand identity evolved along with women’s place in society. In recent years, however, the brand surmised that women were well aware of their products; it leads sales in its category, but after further analysis, they found that consumers didn’t know Midol’s values, nor could they recall the color of their packaging.

So, they knew it was time for a brand refresh.

Martha Seidner, design manager at Bayer’s American Pain and Cardio business, told Adweek that that research validated the decision to go ahead with a redesign.Editorial photograph

The new look, crafted with help from design agency GoDutch and advertising shop Oliver, breathes modernity into the brand, ditching the old monochromatic approach with something bolder. A bright, yellow background ties together the Midol range of products, with a different saturated hue for each formulation. The new wordmark does away with serifs and both standout while also reflecting strength, something intended to be more reflective and appeal to millennials and Gen Z women.

Midol’s brand refresh comes as millennials approach and reaches its peak purchasing influence with Gen Z not far behind, bringing along different and evolving attitudes towards womanhood and women’s health.

tbh. Skincare

tbh. was created as a completely new and scientifically proven method for treating acne. Made Somewhere was engaged to develop the brand for tbh. and help launch it into the market, targeting a young female teenage demographic. Made Somewhere created a positive and youthful brand that flipped the negative connotations of acne and instead focused on taking back control and feeling confident in one’s own skin. Playful and energetic colours, bold typography and ‘spot/bubble’ motifs were used to create this confidence and positive energy. The brand was brought to life on the core range of products, including the brand’s signature acne cream, cleansers, cosmetic boxes, shippers and water bottles.

New UNO packaging

What started as a design concept by Brazilian designer Walerson Oliveira has become a reality, as Mattel has made “UNO Minimialista” a physical thing you can now purchase.

After Oliveira’s concept created a buzz all over social media, Mattel took notice of the numerous callsfor the toymaker to produce the slick, minimal take on the classic card game, showing it off recently at the New York Toy Fair.Editorial photographThe deck utilizes a black back along with a restyled UNO logo and multicolor bar along the bottom for the packaging, while the front of the cards features a solid color, depending on the move. Minimal type and icons adorn the center and corners of the cards, and the deck follows the same gameplay as the same old UNO you know and love because if it ain’t broke, you don’t need to fix it.Editorial photographEditorial photograph