I’m all about a good take-out pizza. There’s just something nostalgic about walking through the front door of my house, pizza in hand, movie ready to watch. I know you know the feeling because, well, who doesn’t? Bravo designed the bright typographical pizza boxes for ALT pizza that look more like posters you’d hand on your walls than a home for a hot and cheesy pie. Creating multiple different styles for the boxes was thoughtful in that if people think like me, they’ll keep ordering until they’ve collected all the designs. Pizza branding should be a fun treat, and Bravo has done an excellent job of creating an entertaining branding experience.
It seems fitting that a pastry shop would have packaging that’s as delicious as the treats that lie within. Design & Practice created the identity for Le Patissier, and the result is a gourmet design system. The geometrically designed boxes and bags perfectly paired with color combinations that could be described as “drool-worthy” with bold yet straightforward typography is a match made in heaven. The Eiffel Tower might be a sight to see, but this packaging is a close second.
2 AM Agency was contracted to develop the label’s design and packaging. The notion of simplicity, authenticity, and luxury were combined to create a simple, yet sweet face for the bottle. A brown paper is used for the label, extending up the length of the bottle, unlike a traditional bottle whose label typically makes up about a quarter of it. The typography is curved and eclectic, drawing attention to the otherwise completely blank label. The paper provides a tactile experience, while the hand written font identifying what type of wine it is, adds a sense of personalization.
ARCAD is a specialty wine sub-brand of Hotel Arcadia in Slovakia. Producing wine from the grapes they grow in their own gardens, they offer their clients/residents a bottle of wine to enjoy their evenings in a luxurious atmosphere.
Zoomin is a personalized photo printing service, that prints up your memories into beautiful products – prints, posters, mugs, frames, etc. They had been around for a long time now, and it was time for a packaging refresh. The packaging design goals were to come up with something – – Beautiful. – Economical. – That would print well on eco-friendly Kraft paper. – Consistently on-brand, that could be applied across their variety of products. – Fresh and fun but not loud i.e something that would appeal to their wide user base with varied tastes. – That also conveyed the love and care that Zoomin put into fulfilling their customer orders.
We fulfilled these goals with a cheeky typographic design that speaks to the customers directly, combined with a seamless custom pattern for flavor. After experimenting with some patterns, we decided on a zentangle-inspired pattern that appears to zoom in – a subtle reference to the brand name. The design works because it can be applied across envelopes, boxes and tubes alike, and can easily be customized to suit the product being shipped, while being consistently on-brand.
The economic disruption due to the pandemic created ripples across every sector. Some suffered more than others, notably in entertainment, hospitality, and foodservice. Restaurants having to close on-site dining bore the brunt of the impact, but less seen were the ancillary businesses relying on the same on-site dining, such as suppliers and purveyors. Sound, a sparkling beverage company, was one of those firms.
Primarily focused on the foodservice industry, Sound saw their monthly sales drop from 6 to 4 figures in March 2020 and were faced with shifting its business to e-commerce and retail. As part of the change, Sound refreshed the brand and the packaging to stand out in retail.
The previous packaging was attractive but restrained. Sound’s cans and labels have just enough color to stand out in a cafe cooler but perhaps too reserved to grab consumers’ attention in the crowded sparkling beverage space. The previous visual identity broke out a lot of the label space with stark and contrasting boxes with ingredient labels and graphics.
C&A is a Dutch international fast fashion brand established in 1841 by the siblings Clemens and August Brenninkmeijer. The brand maintains presence in 22 European countries, in addition to Brazil, China and Mexico. C&A arrived in Mexico in 1999 and expanded quickly establishing their largest headquarters positioning itself as an accessible fast-fashion brand.”
Shrishti Vajpai developed the brand identity for Foodery, a fictive Thai food brand, for a project brief showcased during Design Week in Milan. The goal was to go against the grain, while also attributing elements of grid patterns and design cues. The clever use of cubes and grids to create words and images is both playful and minimalist. The predominantly black and white labels, contrasted by the colorful stickers with quirky slogans, is far from the conventional styles consistent with Thai food packaging.
The brief for this project was to develop special edition packaging for Thai food, specifically for the Design Week in Milan, to add value to a food delivery brand without a specific identity—Foodery. The aim was to enhance a simple food delivery system into an experience, using design as the theme.
There’s something classic about the powder pink and sky blue combo that makes me instantly obsessed. Throw in the glistening silver, and we’ve got perfect packaging. The simplicity of the bottles paired with the punchy copy is also a duo worth loving. I know it’s terrible, but I often forget to wash my face; if this cleanser was on my countertop, I don’t think I’d ever skip my daily face scrub. It’s too lovely to resist.
There’s a particular power that comes with a black and white package design. It serves as a look of confidence as the design’s beauty isn’t distracted by color. Moja Cooking Kits are travel-sized tubes stoked full of flavors. Each spice’s label is designed with the flavor profile in mind, blending your taste and visual senses. From ginger’s wavy aesthetic to black pepper’s spotted look, if you’re ever in a pinch, this kit packs a punch.
Scottish vegan skincare is a genuine thing! With bold typography and the warmed fuzzies of the gradient, this brand designed by Too Gallus will give you a sentimental kick in the face every morning.
Too Gallus was enlisted to bring to life the brand identity in a way the reflected its bold and playful approach. With an audience of skin-care savvy Gen-xers it was essential that the product come to market swinging and instantly stood out as a name to watch in the beauty and skincare industry. The brand had to be exciting, and fun yet still carry its self with all of the weight and authority of a major player. We were conscious not to make the brand to novel and were aware that all through the process although the aim was to target a younger audience that the professionalism of the brand must never be lost.
When it came to packaging we knew we had hard competition in the current world of beauty and cosmetics, we needed to craft a product that not only had shelf appeal but was fun and interesting to receive when posted out through director to consumer commerce. We opted for a material focused approach. crafting holographic foil box outers with an embossed white gloss finish, channelling early y2k aesthetic. Our research presented us with futuristic materials, fun bold type and an ever shifting colour palette. paired with a minimal inner containers – using a screen printed logo type on the glassware. The result was a stunning, tactile product which harks older generations back to their formative years and serves Gen-X that tough of 2000s culture they love so much.