A slick bike motif for Lyon’s 

At its heart is a bike-shaped monoline motif that blends together the infinity symbol, which has been repurposed as tyres, with a set of handlebars.

“The goal is for everyone to be able to recognise, reuse and draw the design with ease,” says the studio. “It evokes cycling, cycling routes, openness and freedom.”

According to Spintank, the identity offers a “positive, friendly and inclusive vision of the change we need to make in mobility”. It features in a teaser ad campaign that appeared across Lyon, as well as on social media, encouraging residents to participate.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s