At its heart is a bike-shaped monoline motif that blends together the infinity symbol, which has been repurposed as tyres, with a set of handlebars.
“The goal is for everyone to be able to recognise, reuse and draw the design with ease,” says the studio. “It evokes cycling, cycling routes, openness and freedom.”
According to Spintank, the identity offers a “positive, friendly and inclusive vision of the change we need to make in mobility”. It features in a teaser ad campaign that appeared across Lyon, as well as on social media, encouraging residents to participate.