The company has a new visual identity designed by creative agency &Walsh that draws on cells and nature for inspiration. While the existing logo remains, &Walsh fleshed out a new visual language around it, from typeface and colourways to illustration and imagery.
The 3D visuals are crisp without feeling overly clinical, and pop against the royal blue palette. The key assets involve orbs containing a smorgasbord of natural ingredients that inspired Geltor’s proteins. The result is like a Björk video frozen within a snow globe, complete with the surreal art direction we’ve come to expect from &Walsh.
The team also developed an iconography system and a set of line-based illustrations to help distil complex information and make the company feel warmer and more approachable.