PT’s Coffee Roasting Company, established in 1993 in Topeka, Kansas was in need of a brand refresh as they celebrated their 25th anniversary. As we approached the brand identity re-brand, we were truly inspired by PT’s passion for exceptional coffee from seed to cup. It was important for the new identity to reflect their love of coffee from their direct trade relationships with the farmers to the retail clientele.
The inspiration behind the updated PT’s mark and identity happened on a visit to PT’s Coffee headquarters in Topeka, Kansas. Less than two miles from PT’s roasting facility, we drove by a herd of bison grazing on the Kansas prairie. The bison of the great plains represents strength, unity and abundance. PT’s wanted their new identity to be reflective of these same values as well and connect to their Midwest roots. The design style reinforces the hand-crafted nature of PT’s products—making their brand more approachable and memorable in the market.