Category Archives: Carpenter Collective

Macy’s

Macy’s is synonymous with the Holidays as an average of 50 million people tune in to watch the Macy’s Thanksgiving Day Parade. In addition to the parade, Macy’s delivers a series of Holiday programs across the country to celebrate the season. We worked with Macy’s to develop a promotional campaign with strong illustrations and custom typography that conveys the magic of the season.

“We believe that illustration can be a powerful tool for communicating strong ideas, connectingemotionally with users, and creating an experience that feels truly unique. Our collaboration with Carpenter Collective has proven to do just that.”— Gregory Dibisceglie, Macy’s Senior Creative Manager

From me to you Merry Christmas

Find out more https://carpentercollective.com/wp-content/uploads/2017/06/CarpenterCollective_MacysHoliday2016_09-877×1024.jpg

Science you can eat

Originally published in 1972, this Vicki Cobb classic was due for an update and redesign. This 256-page hands-on book of edible experiments makes it easy for kids to have fun with science. We were responsible for the design and illustration of the book from the typography system, the structure and layout of the experiments, to the informative technical illustrations, to the colorful chapter openers. We used a limited 2-color palette paired with modern, icon-driven illustrations to help take this book to a new generation of readers.

Find out more https://carpentercollective.com/project/science-experiment-book/

PT’s Coffee Roasting Co.

PT’s Coffee Roasting Company, established in 1993 in Topeka, Kansas was in need of a brand refresh as they celebrated their 25th anniversary. As we approached the brand identity re-brand, we were truly inspired by PT’s passion for exceptional coffee from seed to cup. It was important for the new identity to reflect their love of coffee from their direct trade relationships with the farmers to the retail clientele.

The inspiration behind the updated PT’s mark and identity happened on a visit to PT’s Coffee headquarters in Topeka, Kansas. Less than two miles from PT’s roasting facility, we drove by a herd of bison grazing on the Kansas prairie. The bison of the great plains represents strength, unity and abundance. PT’s wanted their new identity to be reflective of these same values as well and connect to their Midwest roots. The design style reinforces the hand-crafted nature of PT’s products—making their brand more approachable and memorable in the market.

Tad Carpenter Sunday Sun

The American designer has spent the last six years drawing, painting, stitching or sculpting a sun every Sunday – and his work is collected in a book dedicated to his ongoing experiment.

“As a human, I was feeling overwhelmed, anxious, depressed, off, all of the emotional catchphrases you can think of, insert them here,” he remembers. “All was going great, yet I was not feeling like myself and I didn’t know why exactly.”

After an especially long week, one Sunday morning Carpenter says he couldn’t get to sleep and went to his studio to watch the sun come up. He started thinking about all the times, as a child, he was sent off to go and play – whether colouring in, building a fort or reading a book – and decided to designate a specific time each week to “just play”.

He knew he needed some kind of structure, and after deciding to take the sun as a recurring motif for the project has since designed dozens of different kinds – from stitched pennants and papier maché helmets, to typographic expressions and hand-drawn illustrations.

Sunday Suns, which is published by Counter-Print, brings together his efforts, placing them alongside essays written by Carpenter exploring his thoughts on creativity and life as a designer.

“It has thoroughly given me a sense of clarity. However, maybe the most important and unexpected aspect of this self-reflective experiment is how these little suns have provided hope to others.”

Sunday Suns is published by Counter-Print; counter-print.co.ukcarpentercollective.com