Royal Court Theatre – Rebrand

The Royal Court Theatre in London, designed to communicate its reputation for staging experimental and innovative work by new playwrights. Lovers was asked to reflect the idea of ‘a theatre on the edge’ and developed a flexible system which sees its logo placed at the edge of print ads, stationery and communications, often running off the page.

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The idea of being on the edge also inspired wayfinding and signage in the theatre, with lettering applied to the corners of walls and bespoke icons cut off at the edges:

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