Heath Robinson Museum Identity

The Beautiful Meme is working on the identity for a new museum celebrating the work of illustrator Heath Robinson, due to open in Pinner, north west London next summer. The identity is based on a typographic logo, which draws on the complex inventions featured in Robinson’s work.Heath_Robinson_Museum_Logo_The_Beautiful_Meme

Ben Haworth, creative director at The Beautiful Meme, says the logo for the museum is inspired by the complex machines in Robinson’s illustrations, which he created as a cartoonist and later as an advertising illustrator for brands including Hovis, Crawford’s Biscuits and Shredded Wheat.

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