Nike’s new ad is for those who can’t play stop

Nike’s new ad is part of a campaign titled Play New, which emphasises the joy of taking part in sport, even if you’re a bit crap at it

Credits:
Agency: Wieden + Kennedy Portland
Creative Directors: Alberto Ponte, Ryan O’Rourke
Creatives: Kevin Steele, Naoki Ga
Company: Pulse
Directors: thirtytwo

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