The World Wide Fund for Nature, known as WWF (it used to be called the World Wildlife Fund and still is in the US and Canada) has a universally recognised logo which remains a potent symbol for the primary focus of the WWF’s work: the conservation, preservation and restoration of natural environments around the world. MORE
Art director Rob Janoff came up with the rainbow-striped logo that ran from 1977 until 1998. “I designed it with a bite for scale, so people get that it was an apple, not a cherry,” Janoff has said. “The only direction we got from Steve Jobs was ‘don’t make it cute’.” The stripes were a reminder that the Apple II had a colour monitor. After 1998, Apple took its design in-house. The stripes were dropped after the decision to make the logos larger on products, requiring a less obtrusive colour-way.
I prefer the new one!
Which do you like?
Set in Bodoni, it brings the three letters of the museum’s nickname, V&A, together as a unified symbol, achieved by Fletcher’s decision to remove half of the letter ‘A’ and then use the ampersand to reinstate the missing crossbar. The resulting mark is distinctive but elegant. MORE
Wolff Olins designed the current Tate mark as part of a rebrand of the entire Tate organisation in time for the launch of Tate Modern in 2000. “We created a new brand for them when Tate Modern was being built,” says Marina Willer, creative director at Wolff Olins. “We needed to create something to unite all the different Tates.” This notion of an arts organisation as a brand was unusual (and controversial) at the time, though has since become common practice. MORE
The arrows of indecision. The barbed wire. The crow’s feet. In the 50 years since he drew up one of the UK’s most recognisable symbols, designer Gerry Barney has heard them all. But he doesn’t mind. While the public was to gradually fall out of love with British Rail as an organisation, its double arrow logo carried on, quietly working away as a beautifully simple and remarkably relevant piece of design. MORE
This month I’m going to bring you some the best logo design ever.
First up Woolmark
Created in 1963, The International Wool Secretariat (now known as Australian Wool Innovation), announced a design competition to create a global graphic identity for wool that would “hold consumer confidence and represent quality standards”. The winning design – a stylised skein of wool known as the Woolmark – was launched the following year in Britain, the US, Japan, Germany, the Netherlands and Belgium. According to the IWS of the 1960s and the modern-day AWI, the Woolmark was the work of a Milanese designer named Francesco Saroglia. MORE
If you enjoy looking at logo designs, prepare to lose a few hours with a new website, Logobook, which collates identities going back to the 1950s.
Elliott has spent his lift travelling and he has moved from one side of the world to the other. All this travelling has lead to a hunger for creating high-quality work and an open-minded approach to design. As a graphic designer he has worked in a variety of studios over the years. After he graduated he worked in Australia, Ireland and then England, and for the past four years he has been based in Australia.
Elliott enjoys branding, typography and image-making. I was drawn to his 33 Cross project (see below) this drew me into his site.
This was and branding/identity project produced in 2009
I really like the way that he has taken his brand design and has demonstrated how this could be applied throughout a range of mediums.
If I asked you what is your favourite logo of all time was, what would you say? Apple, FexExs or maybe V&As. But what if I said the 1974 New Zealand commonwealth Games – you mean to say that you don’t remember that one.
Well I have to say neither did I. I wasn’t even born when this logo was created. But if you look at this logo by Colin Simon, it cleverly combines the 7 and 4 of the year with the NZ of New Zealand, the Union Jack and even an X for the tenth games.
This logo is so simple but really lovely, the way Simon has incorporated the year and the country together to create one beautifully designed logo.