This was my 3000 word essay for the year, for the essay we were allowed to choose any topic that related to our course in any way. I have a love for print and typography and everything to do with it, so I decided to head back to where print began and explore the letterpress. I didn’t want to do a history lesson in my essay because it’s been done, so through hours of research I decided that there was an increase in the use of the letterpress and more and more young designers were going back to the roots of typography and where it all began, this was the beginning of my essay and my title ‘Unearthing the Forgotten: The rebirth of the letterpress.’
I really enjoyed writing this essay even through it took 10 drafts before I was happy. I learnt a lot about were type began and just how far we have come from then, it is remarkable when you realise to print a book every individual letter would of had to be hand set and there was no way to speed this up they had to be placed one by one. How time consuming was that? However how must it have felt to see your book in print – this is real skill!
Not only did I get to write the essay I got to design it. When I set out I never thought that it would end up a 40 page document for 3000 words, but for the design that I chose this was how many pages I needed. We could use any format for the essay and I aimed to make mine really simple and classic. I felt that this suited the topic best. Here some photos of my essay and the layout that I applied.
We are set to have a brand new redesigned Creative Review from April. The redesign has come about as part of the celebration of its 30 year in existence. I have to say I really liked the old design so it’s going to take something extra special to win me over to accepting this change. The new design has a new logo (above) which, on first impressions, I’m not too sure about. In my opinion the original was much better. There’s also a new format to the magazine which now compresses a 4 column grid. New typography and paper has also been employed. There were two reasons for the redesign 1. To create a better physical product. 2. To get across the repositioning of their editorial stance that has developed over the last couple of years.
They have made the magazine smaller 250mm square, which meant they save money on the postage, with consideration they decided to put this money towards better quality paper. The inside comprised 90gsm text paper whereas it is now 135gsm, with the Crit pages on 115gsm uncoated. Inside of 250gsm cover, its now 300gsm. They said that it can only really be appreciated when you get it in your hands. I can’t wait to see this new look design and after that I’ll make my decision about what I truly think!
This is the catalogue that accompanies artist Kamil Kuskowski’s exhibition, The Truth of Painting, which ran earlier in the year at the Piekary Gallery in Poznan, Poland. Seven different stocks, coated and coloured, were utilised to accentuate several techniques used by the artist within his work. There are four chapters in the catalogue, each with its own distinct colour and paper stock. The aim was to allude to the techniques and bold colours used by the artist but at the same time keep it simple and uncluttered, which is in keeping with the artists work.
This is a lovely piece, I particularly like the layouts that have been employed and designed with the arrangement of the typography. All aspects brought together have produced a very successful final piece.