Tag Archives: layout

Non-Format – Type solve

Sølve is a typeface originally created for the catalogue we designed for the Norwegian photographer Sølve Sundsbø’s exhibition at Shoot Galleryin Oslo.

The Spanish newspaper El País contacted us to use this typeface in the September 2017 issue of their style supplement, S Moda. These are some page crops and spreads from the issue.

Getting lost in the V&A

As one of the most famous museum’s in the world, the V&A attracts around four million visitors every year. Of those four million, some are first time visitors and some have become regulars, and some are happy just to explore the museum’s permanent collection, while others have come with a specific object or exhibition in mind.

Navigating the South Kensington museum’s three interconnected buildings, seven floors, 60,000 objects, five temporary exhibition spaces, four shops and three cafés is no mean feat even for the hardiest of gallery goers, meaning that its wayfinding system is an integral part of the overall visitor experience.

“Our brief was to facilitate an outstanding visitor experience, enabling people, whatever their interests, to explore the museum with confidence and curiosity. It was not just about getting people from A to B, but encouraging visitors to go beyond the ground floor, and discover lesser-known parts of the building and the rest of the museum’s collection,” says dn&co Creative Director Patrick Eley.

“Getting lost in museums is part of the fun – so much so, the shop even sells a keyring stamped triumphantly with the tag ‘Lost in the V&A’. But when you can’t find your way out, or more importantly to the toilet, it becomes frustrating and disorientating,” Eley adds.Black and white remain the core colour palette, while any extra colours have been stripped out except to highlight the museum’s paid exhibitions. “Acting as a beacon, these colours draw visitors through the busy ground floor getting them to their destinations faster, protecting one of the museum’s core revenue streams that help keep the permanent galleries free to enter,” says Eley.

One of the other key changes is a new map, which has been redrawn to work across digital platforms and environments as well as in print. Walls are now drawn as solid barriers, galleries are named as well as numbered, awkward cross-referencing has been removed and type sizes have been increased, all while making the map larger, more relevant and more compact to carry around.“Since the building is so vast, we took a city wayfinding approach,” says Eley. “People always need more help when a destination is out of sight, so similar to finger posts in an urban environment we introduced signs at the thresholds between spaces to reassure visitors they were still on the right route. They’re a bit like the breadcrumb trail in Hansel and Gretel, or the Theseus’ string in the Minotaur’s maze.”

The Big Day – Wedding Stationery

A lovely project that I’ve just finished.

IMG_4900This black and white themed wedding is taking place between two performers, she’s an actress and he’s a comedian. The pair want their wedding program to be like a performance program with their wedding party appearing as the cast. The running order of the day has been spilt into acts. The invitation follows the same theme and is presented like a theatre ticket with a perferrated end that can be used as the RSVP.IMG_4917IMG_4918IMG_4921S & D Wedding programme-4day invent

Beatrix Potter books get a 21st century makeover

BP1The five covers vary enormously in style though what seems obvious is a desire to make Peter Rabbit et al seem cool and youthful in a way that Potter’s original drawings possibly no longer are. “When designing the cover for Peter Rabbit, we started by imagining Peter today – what would he be like?” say Cats Brothers in a text from the designers which is featured on the opening page of the book. “Well he’d be naughty, streetwise and incredibly cool, of course.”The Fashion Designer Collection will be published on July 7 by Penguin Random House Children’s, priced £6.99 each. You can order copies now here.

Unit Editions

Over the years  Unit Editions have produced some of the most lovey book designs.

 

The Archive Series is a bibliographic celebration of graphic design archives and collections. The first title in the new series is devoted to the design of postage stamps. Sourced from the collections of stamp design experts Iain Follett and Blair Thomson, the book celebrates the brilliance of postage stamp design from around the world.

 

Eating With The Eyes [Unit 23] is a visual mediation and a photographic recording of accidental events spanning over a decade and collected from Harry Pearce’s journeys around the world. Harry Pearce is a Pentragram partner, eternal optimist, human rights activist, dream diary keeper, graphic designer, accidentalist and photographer. 

 

Spin: 360º is a portrait of one of London’s leading design studios. It’s a 520pp monograph that looks in mouth-watering detail at every aspect of Spin’s work in identity, print, moving image, retail, digital and environmental graphics, as well as the studio’s self-directed activities in publishing, curating and collecting. 

Pandle

A portable, rubber handle infused with nanosilver, an antibacterial material, Pandle is perfect for holding onto surfaces on public transportation, in airports, in hospitals, at fitness centers, and so much more! 7-Pandle-Illustration.jpg8-Pandle-TheDiecut.jpg12-Pandle-TheBack_side1.jpg14-Pandle-TheFamily.jpg