graphicdesign& | Graphic Design

This slideshow requires JavaScript.

Often referred to as the ‘divine proportion’, the golden mean has long served as a blueprint for innovation and aesthetic appeal. Golden Meaning puts this to the test, exploring the relationship between graphic design and mathematics to present the golden mean as never before.

Intended to be as intriguing as it is illuminating, Golden Meaning collects the responses of 55 (think Fibonacci) designers, typographers and image-makers to the same brief – to communicate, explore or explain the golden mean.

An attempt to demystify mathematics, Golden Meaning is not just a book for graphic designers. Whatever your interest or level of knowledge these 55 interpretations will inform and delight. A contemporary take on a golden oldie, Golden Meaning challenges perceptions of what – and who – graphic design is for.

What happens when you survey UK- and US-based graphic designers and ask prying questions about life and work? Presented here are the responses, by turn fanatical, funny and frank, of 1,988 designers. Exhausted but enthusiastic, critical and creative, frustrated yet optimistic… their answers will surprise. One thing is certain – they really love graphic design and what it can do.

Examining their responses in collaboration with social scientist Nikandre Kopcke, we present new findings and re-evaluate age-old clichés about graphic design: from studio to household, from student to CEO, across gender, age and the Atlantic. Screen Shot 2018-07-18 at 14.55.59