Pentagram has brought a new typographic look to the Poetry Foundation and its long-established magazine, Poetry, which explores the visual possibilities of this unique written form.In a project that unites the look of the Foundation, Poetry magazine and the organisation’s online presence, Pentagram New York designed a new grid-based identity which allows for the name to be displayed in myriad different ways and emphasises the place of graphic design and type in shaping our appreciation of this written form.‘We considered a number of different directions, but this was the only direction where the focus was on visual treatments of the word ‘Poetry’. We found ourselves thinking of everything from the radical Futurist poetry of Marinetti to the idiosyncratic punctuation of Emily Dickinson and e.e. cummings. From that we took license to divide up the word into its 2 x 3 grid and to experiment with different kinds of letterforms and mark-making.’ Michael Bierut
There is a new ad trend in town. For the last few years, advertising for women has been heavily focused on empowerment, with many brands overtly throwing their hats in with a feminist position. Recently though this has evolved into a wider movement towards diversity.
Diversity is in fashion right now, and hopefully it will stay that way. Ads are starting to reflect a desire from consumers for the communities that we live in to be more accurately reflected in our media: for the variety of different ages, races, shapes and styles that we see around us every day to appear on billboards and TV screens. The most recent example of this is this new, widely shared spot for H&M:
The Beautiful Meme is working on the identity for a new museum celebrating the work of illustrator Heath Robinson, due to open in Pinner, north west London next summer. The identity is based on a typographic logo, which draws on the complex inventions featured in Robinson’s work.
Ben Haworth, creative director at The Beautiful Meme, says the logo for the museum is inspired by the complex machines in Robinson’s illustrations, which he created as a cartoonist and later as an advertising illustrator for brands including Hovis, Crawford’s Biscuits and Shredded Wheat.
O2 has released an epic two minute-long animated spot to celebrate its sponsorship of the England rugby team, which sees players including Chris Robshaw, Mike Brown and Courtney Lawes become giants through the support of fans.
Creative directors: Johnny Parker, Chris Birch
Creatives: Tom Houser, Christopher Keatinge
Director: Elliott Dear
Production company: Blinkink
The Type Taster shows how fonts influence you to highlight how type can influence decision-making, evoke memories or affect other senses. It also looks at the individual personalities of different typefaces and what people’s type choices reveal about their personality.
Find out more about this book on Creative Review blog