Tag Archives: christmas

Elf the movie or Asda Christmas ad?

By far my favourite Christmas ad of all time!

Credits:
Creative Agency: Havas London
Chief Creative Officer: Vicki Maguire
Creative Directors: Dan Cole, Andy Garnett
Associate Creative Directors: Rob Greaves, Sam Daly
Senior Art Director: Richard Gorton-Lee (Chunky)
Senior Copywriter: Mark Wilson
Senior Designer: Sam Kallen
Production Company: Rattling Stick
Director: Daniel Kleinman
Post production and VFX: Framestore
Creative Director: Kamen Markov
VFX Supervisor: Jules Janaud

BBC Christmas ad

“As we know, all families are unique and in many ways that’s what the BBC’s Christmas film is all about – how we are united by our differences,” says Paul Jordan, ECD at BBC Creative. “The BBC is a unifying theme that runs through the heart of the film, bringing us together, and if you look carefully, you’ll notice it’s always there, like a golden thread of tinsel running right through our Christmas.” 

Credits:
Agency: BBC Creative
ECDs: Paul Jordan, Helen Rhodes
Creative Director: Susan Ayton
Creatives: Jules Middleton, Andy Parkman
Director: James Rouse
Production Company: Outsider

Driving home for Christmas

The ad by Anomaly is inspired by Rea’s journey back home to Middlesborough in 1978 after he got stuck in London on Christmas Eve and his wife drove 250 miles to collect him in their black Mini. The song prompted by this trip is now firmly on the UK’s recurring collection of classic Christmas songs and its words are likely known by everyone in the nation (whether they want to know them or not).

Credits:
Creative Agency: Anomaly
Production Company: Riff-Raff
Director: Ed Morris

Great big Christmas ad

Aldi takes on Dickens’ Christmas Carol, with Kevin the Carrot playing the Spirit of Christmas alongside Ebanana Scrooge. Marcus Rashford does a star turn as Marcus Radishford.

Clearly heavily influenced by John Lewis, this spot features a charming imaginary pet monster, but bears little connection to McDonald’s’ wider branding.

Heavy on the product shots, Lidl still manages to have fun with time travel (and Lidl-themed Christmas jumpers) in this humorous spot.

Amazon picks up on the popular theme of kindness in its cinematic global spot, which is soundtracked by Adele and references the impact of the pandemic on our lives.

Featuring an array of cameos from Little Simz to Jadon Sancho, JD Sports has delivered the coolest Christmas ad by some distance.

Disney tugs on the heartstrings with this animated short which sees a stepdad bonding with his new family at Christmas.

LUSH Christmas

Not only bright and bold, but LUSH’s holiday packaging is also 100% recycled and reusable, and the ribbon is made from recycled drink bottles. In the theme of all things “fairy,” the brand’s packaging design is wonderfully eccentric, festive, and bound to make a statement under any Christmas tree. We love that the brand created packaging with a wild take on the holiday season, staying away from the overused and cliche red and green shades and, instead, exchanging them for yellows, pinks, and purples.

Editorial photograph
Editorial photograph

The packaging is for the “Fairy Christmas” gift set – a massive gift box full of Snow Fairy treats. The illustration/design is a colourful psychedelic bubblegum world based on Lush’s popular Snow Fairy products.

The packaging is 100% recycled and reusable, and the ribbon is also made from recycled drink bottles. All of LUSH’s products are animal free, not tested on animals and ethically sourced.

John Lewis’ festive ad

While the John Lewis Christmas ad has become an institution in the UK over the years thanks to its ability to tug at the nation’s heartstrings, no one has quite known what to expect from its festive campaign in the wake of the pandemic.

This time around, there is once again a distinct lack of Excitable Edgar, Moz the Monster or Buster the Boxer. Instead, Unexpected Guest takes viewers on a Christmas journey through the eyes of a boy called Nathan and a young space traveller called Skye.

Created by adam&eveDDB and directed by Mark Molloy, the film opens with Nathan befriending Skye after her spaceship crash lands on earth. Their relationships develops as Nathan introduces Skye to many of his family’s festive traditions, from gift giving to trying her first mince pie.

Credits:
Agency: adam&eveDDB
Director: Mark Molloy
Production company: Smuggler
Director of photography: Greig Fraser
Production Designer: Nathan Parker

M&S Christmas ads

The store ran a pre-campaign, #whoispercypig, to tease the new voice of Percy, which has been revealed to be Spider Man actor Tom Holland. Meanwhile Dawn French – a fairy on top of the Christmas tree – takes on the role of Percy’s companion as the two scamper around the M&S store after hours. The two characters conveniently stumble across the Christmas food range in a clandestine escapade in the style of Night at the Museum.

Agency: Grey London
Creatives: Sam Haynes, John Gibson
Directors: Dom & Nic

M&S has simultaneously launched a Christmas spot for clothing and home created by Odd, which builds on the brand’s Anything But Ordinary strategy. Directed by Autumn de Wilde, the ad is a far glitzier and more choreographed offering inspired by musicals.

Agency: Odd
ECD: Nick Stickland
Creatives: Turhan Osman, Emma Jordan
Director: Autumn De Wilde
Production Company: Anonymous Content

Starbucks Christmas cups

“For the start of our campaign, we typically come up with a mood board that centers every piece of the creative for the full season, and so this year, we came up with the centering point around gifting and the elements that surround it, as well as elements that are really celebratory,” said Suzie Reecer, associate creative director at Starbucks.

Throughout each of the four holiday cup designs, these factors of wrapping and celebration can be seen visually throughout the entire campaign. From commercial to coffee bags to—obviously—the holiday cups, every aspect gets centered around celebration and the celebration of gifting. 

Editorial photograph
Editorial photograph

For example, the first design found inspiration in a perfectly wrapped gift, featuring a circular pattern in holiday hues. The next cup features delicate ribbons encircling the cup, creating a joyful dancing movement, and it’s a design near and dear to Suzie. “It really makes me think of when I wrapped presents with my mom, and you finish all the wrapping, and you look down, and there are ribbons all over the place in the most beautiful way,” Suzie added. 

The other designs are more typographically based yet still tie into the gift-giving motifs through ribbons, stripes, sparkles, and, of course, the classical holiday hues. 

And while each of these cups is innovative and refreshing from the past cups, there’s a new design element that, quite literally, wraps up the entire design. “We do have a major change and shift in our design system this year, in the best way, which is bringing forward a gift tag on each of our cups,” Suzie said. Baristas will now have a dedicated spot to write customers’ names or even a note so that each drink sincerely feels like a specially gifted treat. 

Editorial photograph
Editorial photograph