Coffee brand Maquina Coffee Roasters celebrates daring and whimsical coffee. The branding people created the brand’s visual identity and encapsulated the brand’s vision through design, dazzling shades, and wonderful textures. The packaging honors the product and what it took to develop it in a way that’s less of a cliche and more of a statement.
Not only bright and bold, but LUSH’s holiday packaging is also 100% recycled and reusable, and the ribbon is made from recycled drink bottles. In the theme of all things “fairy,” the brand’s packaging design is wonderfully eccentric, festive, and bound to make a statement under any Christmas tree. We love that the brand created packaging with a wild take on the holiday season, staying away from the overused and cliche red and green shades and, instead, exchanging them for yellows, pinks, and purples.
The packaging is for the “Fairy Christmas” gift set – a massive gift box full of Snow Fairy treats. The illustration/design is a colourful psychedelic bubblegum world based on Lush’s popular Snow Fairy products.
The packaging is 100% recycled and reusable, and the ribbon is also made from recycled drink bottles. All of LUSH’s products are animal free, not tested on animals and ethically sourced.
The Squirrels programme aims to support young people in deprived communities most affected by the pandemic and also bring in families that may be new to Scouts. Its branding is bright, playful and fun and features its own logo, featuring a squirrel as the ‘S’.
The logo will eventually be used alone, when the Squirrels brand is more established, but initially will be used alongside the distinctive Scouts symbol to show it is part of the same family. The colours of the brand are also an extension of the main Scouts colour palette of red and yellow, with a number of woodland-themed colours added.
PT’s Coffee Roasting Company, established in 1993 in Topeka, Kansas was in need of a brand refresh as they celebrated their 25th anniversary. As we approached the brand identity re-brand, we were truly inspired by PT’s passion for exceptional coffee from seed to cup. It was important for the new identity to reflect their love of coffee from their direct trade relationships with the farmers to the retail clientele.
The inspiration behind the updated PT’s mark and identity happened on a visit to PT’s Coffee headquarters in Topeka, Kansas. Less than two miles from PT’s roasting facility, we drove by a herd of bison grazing on the Kansas prairie. The bison of the great plains represents strength, unity and abundance. PT’s wanted their new identity to be reflective of these same values as well and connect to their Midwest roots. The design style reinforces the hand-crafted nature of PT’s products—making their brand more approachable and memorable in the market.
UnLtd is a social organization that connects the media, marketing, and creative industry with charities working with at-risk children to ensure every young Australian has the opportunity to fulfill their potential. Recently, the non-for-profit organization wanted to create a product that could help these children in ways like never before. Enter Mood; a tea made to positively impact mental health for a generation that needs it the most.
Maud, the creative agency based in Sydney and Melbourne, Maud had to get creative to develop a tea brand for a generation that’s not typically known as tea drinkers. The vivid and playful color system helps create a dynamic identity that pulls these consumers in, and the range of expressive typography keeps them there. Each flavor and blend is descriptive of a range of moods. For example, the Sweet Lullaby is a blend of Rooibos, Licorice, and Vanilla flavors intended to calm, comfort, and relax you. The color palette for this specific blend is made up of soft blue, purple, and pink hues, featuring an illustration of a person in their pajamas watching whimsical sheep bounce through the stars above.
The Sydney-based artist Elin Matilda created the whimsical illustrations featured on each of the tea’s packaging, and they couldn’t be more positively mood-altering. Each of the blends, named by Maud, include Happy Days, Get On Up, Be Kind, Unwind, and Sweet Lullaby, feature a fitting illustration on the packaging paired with perfectly descriptive color palettes.
It’s clear that the art direction and packaging were designed with one purpose: to uplift children going through tumultuous times in a subtle yet utterly thoughtful way. As a result, each tea’s packaging shares reasons to be hopeful, with authentic stories of positive change, with all profits going towards enhancing the mental wellbeing of others.
Laytown is a village in County Meath, Ireland, overlooking the Irish Sea. Inspired by this village’s location, the branding for Laytown Soda Co is all things tropical. Designed by Jack McKeon, the color palette for the drinks is cheery and bright, everything you hope to feel while by the sea. Furthermore, the t-shaped logo doubles as an illustration of a beach umbrella, furthering the seaside theme. It’s evident that Laytown Soda is a brand that’s all about influencing a lifestyle that promotes a slow pace and 100% happiness.
A student project with Creative Direction from Dublin-based illustrator and designer Conor Merriman, the hypothetical Laytown Soda Co, based in County Meath, Ireland, put an emphasis on flavour over fizz. Their drinks offer fruity refreshment without being overpowered by an excessive sparkling sting.
The logotype, inspired by Laytown’s seaside location, features wavy letterforms and the letter ‘T’ doubling as an umbrella (or parasol considering how changeable the Irish weather is).
It’s surprising what we might have missed during the pandemic. There’s the obvious stuff – hugs with friends and family, the chance to talk over travails and triumphs face to face – and then there’s the small moments that might have even been a bit annoying, but now they’re prevented, you want them back.
The spot is the latest in what appears to be a burgeoning trend in advertising of taking a musical theatre approach. Directed by Max Sherman, it certainly makes the most of the ridiculousness of turning an ad for fries into a power ballad.
Director: Max Sherman
Production Company: OPC
There’s been a huge boom in demand for products that are kind to both our bodies and the planet in recent years. The vegan cosmetic industry is expected to be worth a whopping $21.4 billion by 2027, according to a recent report by Marketglass, while refillable packaging services such as Loop are fast becoming the poster children for zero-waste packaging.
If you’ve never had the pleasure of tasting a Brookie, a brownie, and a cookie in one, you’re severely missing out. Biting into one is like biting into a piece of heaven.
The pillowy texture and the rich nostalgic flavors make for the perfect sweet treat. With branding and packaging designed by Blank Design Studio, Brookies, the Brazil-based sweets and coffee shop has created an irresistible identity system. The vibrant color palette paired with the 1950s-inspired illustrations and typeface makes for a sweet escape.
Through the positioning strategy, we identify territories and differentials to explore in the minds of already fanatical Brookies customers. The good and warm nostalgia. Guided by this concept, a vibrant color palette and the “baking good times” tagline, we created an authentic, global, urban, fun platform with a touch of acid humor brought by its new symbol, inspired by the 1950s cartoons that explored an atmosphere of cunning and malice through their exaggerated and flashy expressions. A project as delicious as the best cookies in town.
Agency: Berners Bowie Lee
Co-founders/Creative Directors: Devon Williamson, Michael Murray
Production Company: Untitled Films
Director/DOP: Jesse Louttit