Tag Archives: brand

Cult’s palate cleansing new identity

Designed by London-based studio Output, Cult’s new identity system nods to the wine sector with clever details, like the letterforms in the new wordmark. The curve of the C reflects the bowl of a wine glass, while the base and stem are contained within the negative space of the letter. The way that curves and cutaways have been applied in the wordmark is carried through subtly to the primary typeface, which has noticeable angular ink traps.

Illustration is central to the new visual language developed for Cult, putting a fresh and fun spin on wine investment, and wine more generally, where traditional luxury tropes might ordinarily be expected.

The team at Output acknowledge that the category is “marred by misconceptions” and that “it can feel complicated and intimidating – even a bit old school”, so they set out to help Cult “revolutionise the category and excite audiences through a new brand proposition, and an inspiring visual and verbal identity”.

Only Studio creates new branding for BIRI

The new logo from Only uses modern serif forms, which were chosen to “balance a feeling of historic permanence and enduring relevance, with the unique forms of the ‘I’s inspired by the Doric order that has influenced so much of the region’s architecture,” says Only co-founder and creative director, Matthew Tweddle.

A new marque was also created, which aims to form a “symbol of collaboration and connectedness”. This is formed from eight points, representative of the eight founding institutes, with a star shape created in the negative space. This references BIRI as a “leading light in arts, humanities and social sciences research,” says Only.



The new branding has helped to unite the leaders of the eight different institutes “behind a shared vision for the future”, according to Only. The studio adds: “Most significantly, the brand has inspired BIRI leadership to launch a joint bid to become a ‘Independent Research Organisation’, a move that if successful will enable the BIRI to compete with universities for research grant funding from the seven major research councils of the United Kingdom. A successful bid to become an ‘IRO’ would help to ensure the future of the Institutes for many years to come.”

Supplement based on Iodine

Medically related packaging is difficult as it’s hard to find the balance between approachable and trustworthy. Suprematika Branding Agency, however, has made the design look simple through their work for Iodine I2life. Through muted yet playful colors and straightforward typography, I2life’s packaging is polished yet friendly, ideal for a brand selling iodine supplements.

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All products are packed in bright, laconic packaging, where each element has its own color, which in a very simple form describes the composition of the product. The focus is on the iodine. It is consistently embedded in various style elements – mineral names or pictograms to visually demonstrate the effect of the product. Just as smoothly and easily, due to its structure, the drug is embedded in the human body.

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Branding Reflects The Low Maintenance Vibe

With a low maintenance vibe yet a high-frequency product, Qandor was tested regarding its packaging design. The beauty brand teamed up with design studio YUNGBLD studio to create packaging that spoke to its duality, and the result is a packaging system that’s refined yet funky, balancing the easy-going customer that wishes for impactful results. The color palette is soft yet impactful, allowing the typography to steal the show indeed. The squiggly Q is unmistakable, making the brand identity genuinely memorable.

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Leva’s brand identity illustrates the realities of chronic pain.

Founded by a group of pain specialists and using a new treatment model that combines physiotherapy, psychology and medication, Leva is the UK’s first online chronic pain clinic, aiming to help people with persistent pain lead a better life.

Ahead of Leva’s launch, the team behind the clinic worked with London-based agency That Thing over a period of six months to define its brand. “Leva presented a great challenge: how do you create a brand that mixes a real caring humanity with expertise and rigour? We knew it couldn’t feel too soft but it couldn’t feel too clinical either. The result walks the line and is helping Leva to reach an audience that needs them,” says the agency’s co-founder, Joe Weir.

After naming the product ‘360 care’ and breaking down the treatment into ‘Mind, Movement, Meds’, the agency created a logo that reflected the clinic’s triangular approach to patients’ treatment. The rest of the design system is divided into two parts: soft and nurturing, and accurate and disciplined.

“To help evoke the feeling of pain, we reversed our design language and created a moody dark mode. Soft, free-flowing auras are contained within the typography, precluding the core ‘peaceful’ identity which becomes the pay-off,” says the agency.

The Art of Coffee

Coffee brand Maquina Coffee Roasters celebrates daring and whimsical coffee. The branding people created the brand’s visual identity and encapsulated the brand’s vision through design, dazzling shades, and wonderful textures. The packaging honors the product and what it took to develop it in a way that’s less of a cliche and more of a statement. 

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LUSH Christmas

Not only bright and bold, but LUSH’s holiday packaging is also 100% recycled and reusable, and the ribbon is made from recycled drink bottles. In the theme of all things “fairy,” the brand’s packaging design is wonderfully eccentric, festive, and bound to make a statement under any Christmas tree. We love that the brand created packaging with a wild take on the holiday season, staying away from the overused and cliche red and green shades and, instead, exchanging them for yellows, pinks, and purples.

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The packaging is for the “Fairy Christmas” gift set – a massive gift box full of Snow Fairy treats. The illustration/design is a colourful psychedelic bubblegum world based on Lush’s popular Snow Fairy products.

The packaging is 100% recycled and reusable, and the ribbon is also made from recycled drink bottles. All of LUSH’s products are animal free, not tested on animals and ethically sourced.

Scouts new Squirrels

The Squirrels programme aims to support young people in deprived communities most affected by the pandemic and also bring in families that may be new to Scouts. Its branding is bright, playful and fun and features its own logo, featuring a squirrel as the ‘S’.

The logo will eventually be used alone, when the Squirrels brand is more established, but initially will be used alongside the distinctive Scouts symbol to show it is part of the same family. The colours of the brand are also an extension of the main Scouts colour palette of red and yellow, with a number of woodland-themed colours added.



“Our approach to the Squirrels brand idea was to go back to the beginning of the Scouts story – Brownsea Island,” says Jamie Ellul, creative director at Supple Studio. “It felt appropriate to use the island’s flora and fauna as inspiration for the visual language and colour – especially as Brownsea is home to a brood of rare red squirrels.

PT’s Coffee Roasting Co.

PT’s Coffee Roasting Company, established in 1993 in Topeka, Kansas was in need of a brand refresh as they celebrated their 25th anniversary. As we approached the brand identity re-brand, we were truly inspired by PT’s passion for exceptional coffee from seed to cup. It was important for the new identity to reflect their love of coffee from their direct trade relationships with the farmers to the retail clientele.

The inspiration behind the updated PT’s mark and identity happened on a visit to PT’s Coffee headquarters in Topeka, Kansas. Less than two miles from PT’s roasting facility, we drove by a herd of bison grazing on the Kansas prairie. The bison of the great plains represents strength, unity and abundance. PT’s wanted their new identity to be reflective of these same values as well and connect to their Midwest roots. The design style reinforces the hand-crafted nature of PT’s products—making their brand more approachable and memorable in the market.

Fighting Suicide one cup of tea at a time

UnLtd is a social organization that connects the media, marketing, and creative industry with charities working with at-risk children to ensure every young Australian has the opportunity to fulfill their potential. Recently, the non-for-profit organization wanted to create a product that could help these children in ways like never before. Enter Mood; a tea made to positively impact mental health for a generation that needs it the most. 

Maud, the creative agency based in Sydney and Melbourne, Maud had to get creative to develop a tea brand for a generation that’s not typically known as tea drinkers. The vivid and playful color system helps create a dynamic identity that pulls these consumers in, and the range of expressive typography keeps them there. Each flavor and blend is descriptive of a range of moods. For example, the Sweet Lullaby is a blend of Rooibos, Licorice, and Vanilla flavors intended to calm, comfort, and relax you. The color palette for this specific blend is made up of soft blue, purple, and pink hues, featuring an illustration of a person in their pajamas watching whimsical sheep bounce through the stars above. 

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The Sydney-based artist Elin Matilda created the whimsical illustrations featured on each of the tea’s packaging, and they couldn’t be more positively mood-altering. Each of the blends, named by Maud, include Happy Days, Get On Up, Be Kind, Unwind, and Sweet Lullaby, feature a fitting illustration on the packaging paired with perfectly descriptive color palettes. 

It’s clear that the art direction and packaging were designed with one purpose: to uplift children going through tumultuous times in a subtle yet utterly thoughtful way. As a result, each tea’s packaging shares reasons to be hopeful, with authentic stories of positive change, with all profits going towards enhancing the mental wellbeing of others.

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