Category Archives: dieline

GTAC’s Lab-Cultured Meat

Cultured meat may seem like something possible in the distant future, but commercially available lab-grown meat is already a reality. Late last year, Singapore became the first nation to approvesynth-meat, and Eat Just is currently serving up cultured chicken nuggets as a trial in Singaporeunder the Good Meat brand. 

Although lab-grown meat is still a novelty, agency Idea Dolls recently embarked on a concept project for a hypothetical meat line, exploring how to brand such a product to the public. Dubbed “Good To All Creation,” or GTAC, the branding features some of the unique characteristics inherent to lab-created meat.

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GTAC’s branding has hints of consumer technology. There are scientific nods to comb through, and overall the tone is serious and optimistic about the future. The minimal packaging is sleek, cool, and it feels pretty darn new and shiny. The raised textures and tech-inspired colors reinforce GTAC’s science-powered products, and animal shapes get made up of smaller graphics of the same animal, another reference to the technical process of creating cultured meat from cells.

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Tuft The World Branding

Designed by Lucy Price and Melissa McFeeters, Tuft the World’s packaging is as artful and playful as the tools and materials that the company sells. The color hues, illustrations, and typefaces used throughout truly make the brand come to life and inspire consumers to make the world a more creative and imaginative place.

After a full discovery phase, we created a logo suite that reflects the spirit of the tufting community and can be used in endless applications. The process of tufting was an underlying inspiration for the brand—from the custom, wavy typemark, to the repeating name pattern and grid graphic. A vibrant color palette was influenced directly from the yarn colors within the Reflect line, while the logo badges represent the wide variety of rug shapes. Hand-drawn doodles and annotations take inspiration from the creative process itself, as many rug tufters tend to be multidisciplinary artists. 

In addition to custom print materials, user guides and packaging, the t-shirts and enamel pins allow the Tuft the World customers to show off their tufting pride.

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ALT Pizza Boxes

I’m all about a good take-out pizza. There’s just something nostalgic about walking through the front door of my house, pizza in hand, movie ready to watch. I know you know the feeling because, well, who doesn’t? Bravo designed the bright typographical pizza boxes for ALT pizza that look more like posters you’d hand on your walls than a home for a hot and cheesy pie. Creating multiple different styles for the boxes was thoughtful in that if people think like me, they’ll keep ordering until they’ve collected all the designs. Pizza branding should be a fun treat, and Bravo has done an excellent job of creating an entertaining branding experience.

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Le Patissier Packaging

It seems fitting that a pastry shop would have packaging that’s as delicious as the treats that lie within. Design & Practice created the identity for Le Patissier, and the result is a gourmet design system. The geometrically designed boxes and bags perfectly paired with color combinations that could be described as “drool-worthy” with bold yet straightforward typography is a match made in heaven. The Eiffel Tower might be a sight to see, but this packaging is a close second.

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Hotel Arcadia House Wine

2 AM Agency was contracted to develop the label’s design and packaging. The notion of simplicity, authenticity, and luxury were combined to create a simple, yet sweet face for the bottle. A brown paper is used for the label, extending up the length of the bottle, unlike a traditional bottle whose label typically makes up about a quarter of it. The typography is curved and eclectic, drawing attention to the otherwise completely blank label. The paper provides a tactile experience, while the hand written font identifying what type of wine it is, adds a sense of personalization. 

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ARCAD is a specialty wine sub-brand of Hotel Arcadia in Slovakia. Producing wine from the grapes they grow in their own gardens, they offer their clients/residents a bottle of wine to enjoy their evenings in a luxurious atmosphere. 

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Zoomin gets a rebrand

Zoomin is a personalized photo printing service, that prints up your memories into beautiful products – prints, posters, mugs, frames, etc. They had been around for a long time now, and it was time for a packaging refresh. The packaging design goals were to come up with something – – Beautiful. – Economical. – That would print well on eco-friendly Kraft paper. – Consistently on-brand, that could be applied across their variety of products. – Fresh and fun but not loud i.e something that would appeal to their wide user base with varied tastes. – That also conveyed the love and care that Zoomin put into fulfilling their customer orders.

We fulfilled these goals with a cheeky typographic design that speaks to the customers directly, combined with a seamless custom pattern for flavor. After experimenting with some patterns, we decided on a zentangle-inspired pattern that appears to zoom in – a subtle reference to the brand name. The design works because it can be applied across envelopes, boxes and tubes alike, and can easily be customized to suit the product being shipped, while being consistently on-brand.

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Sound Sparkling Beverages Rebrand Gives Off The Right Vibe

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The economic disruption due to the pandemic created ripples across every sector. Some suffered more than others, notably in entertainment, hospitality, and foodservice. Restaurants having to close on-site dining bore the brunt of the impact, but less seen were the ancillary businesses relying on the same on-site dining, such as suppliers and purveyors. Sound, a sparkling beverage company, was one of those firms.

Primarily focused on the foodservice industry, Sound saw their monthly sales drop from 6 to 4 figures in March 2020 and were faced with shifting its business to e-commerce and retail. As part of the change, Sound refreshed the brand and the packaging to stand out in retail.

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Before and After

The previous packaging was attractive but restrained. Sound’s cans and labels have just enough color to stand out in a cafe cooler but perhaps too reserved to grab consumers’ attention in the crowded sparkling beverage space. The previous visual identity broke out a lot of the label space with stark and contrasting boxes with ingredient labels and graphics. 

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Casual Look For Dutch C&A

C&A is a Dutch international fast fashion brand established in 1841 by the siblings Clemens and August Brenninkmeijer. The brand maintains presence in 22 European countries, in addition to Brazil, China and Mexico. C&A arrived in Mexico in 1999 and expanded quickly establishing their largest headquarters positioning itself as an accessible fast-fashion brand.”

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Skincare Superhero brand

There’s something classic about the powder pink and sky blue combo that makes me instantly obsessed. Throw in the glistening silver, and we’ve got perfect packaging. The simplicity of the bottles paired with the punchy copy is also a duo worth loving. I know it’s terrible, but I often forget to wash my face; if this cleanser was on my countertop, I don’t think I’d ever skip my daily face scrub. It’s too lovely to resist.

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Moja Cooking Kits Are Black And White And Radiant All Over

There’s a particular power that comes with a black and white package design. It serves as a look of confidence as the design’s beauty isn’t distracted by color. Moja Cooking Kits are travel-sized tubes stoked full of flavors. Each spice’s label is designed with the flavor profile in mind, blending your taste and visual senses. From ginger’s wavy aesthetic to black pepper’s spotted look, if you’re ever in a pinch, this kit packs a punch.

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Together we wanted to express flavours in shape and texture and not confuse the packaging with dozens of colours associating blue for salt and red for chilli. The black paint illustrations directly depict the taste profile of each spice or herb. 

Sometimes we used the actual ingredient to express its contents. Pouring abstract lines of olive oil, playing with powdered paprika or making ink prints from whole spices like Black pepper or Cumin kernels.
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