Search Results for “this girl can”

This Girl Can

Since it was first launched in January 2015 Sport England’s This Girl Can campaign has inspired women to get more active and been applauded for promoting more realistic standards of health and beauty.

The campaign is now in its next phase, and continues to celebrate women of all shapes and size and varying physical abilities. This time around the ads and posters are more age inclusive, featuring several women in their fifties and sixties.


This Girl Can campaign


This Girl Can launched with a film and series of print ads (created by FCB Inferno) which offered a refreshingly honest portrayal of exercise. There were no unrealistic images of models or athletes looking immaculate at the finish line and no mention of losing weight or being “beach body ready”. Instead, women of various ages and body shapes were pictured taking part in a range of sports – from running to swimming and basketball – and looking sweaty, red-faced and exhausted (but happy) while doing it. Images were accompanied by some defiant and funny taglines, from ‘I kick balls. Deal with it’ to ‘Sweating like a pig, feeling like a fox’.


1Climb Aim To Get 100,000 Kids Climbing


There’s something so beautiful and humbling about rock climbing. The first time you ascend a wall or climb straight up without yelling take (to tighten the rope) or fall because you’ve thrown for something you can’t quite reach, is a glorious feeling. Think, standing on a surfboard for the first time and riding the wave back to shore. It’s even better when you’ve watched your skill level increase several grades over a few short months.

For Kevin Jorgeson, the love for the sport began at the age of nine when he first discovered his local climbing gym and has continued throughout his life. He even founded a non-profit—1Climb—to get kids climbing at Boys and Girls Clubs around the

World press photo of the year 2017

Contemporary Issues – Third Prize, Stories, Copacabana Palace ©  Peter Bauza 
Edilane and 3 of her 7 kids (at the time of the shoot) are resting on a mattress on the floor. She is giving soon birth to a son. Despite all her problems and struggling often how to feed her kids next day, she is still positive about her life. Recently she was able to build up a very small and basic Internet store inside the buildings. Out of approx. 10 old computers she makes one for the store.This represents some 5 USD daily. The people of “Copacabana Palace”, also usually called Jambalaya or Carandiru, are the “sem tetos, sem terras”. Generally hidden from view, they represent the dark side of Brazil’s multibillion-dollar spending spree on global sporting events such as the 2007 Pan American Games, the 2014 FIFA World Cup, and the 2016 Olympics. There are thought to be several million people in Brazil without a stable roof (sem moradias), and the number is rising. Despite government housing schemes „minha casa, minha vida“ and anti-poverty policies the “sem tetos, sem terras” (homeless and landless) face a bleak future.

Nature – Second Prize, Stories, Pandas Gone Wild © Ami Vitale, for National Geographic Magazine
Seven-year-old giant panda Min Min had a baby girl at Bifengxia Giant Panda Breeding and Research Center in Sichuan Province, China . It was 3 long days and nights of waiting for her to give birth and the vets thought it was likely to be a still birth. A very healthy giant panda cub emerged with a loud scream. She is the largest cub born this year to first-time mother Min Min. Giant pandas are born tiny, blind and helpless. The limbs of newborn pandas are so weak that they are not able to stand and for the first two months baby pandas only nurse, sleep, and poo. They are weaned between 8-9 months and a year old.

People – Second Prize, Stories, Enfarinat © Antonio Gibotta, Agenzia Controluce
Each 28th december, in Ibi – province of Alicante, in Spain -, the “The floured’s war” takes place. It’s a festival in which the citizens are divided into two groups: the first is called the Enfarinat (the floured), that simulate a coup d’etat; the other one tries to calm down the rebellion. The teams plays with flour, water, eggs and coloured smoke bombs: the photos taken during the match are beautiful. It has been celebrated since 200 years and it’s linked to the day of the massacre of innocents, when Herod, king of Judea, ordered to kill each baby in order to find Jesus.

Nature – First prize, stories, Rhino Wars © Brent Stirton, Getty Images for National Geographic Magazine 
“Care for Wild Africa” is a donor run orgnaniation that specializes in caring for wounded animals. They have a special focus on rhino and have taken in many rhino orphans from the poaching wars across South Africa at this time. Their latest orphan is Lulah, her mother was killed in Kruger National Park and when the rangers found Lulah she was estimated to be one month old. Hyenas had attacked the tiny calf and chewed off her ears, parts of her nose and inflicted a large bite on her rear right leg. Lulah has a strong will to live and despite fighting off infection in the wound she is looking like she will survive. Lulah has a full time caregiver Dorota Ladosz, 25, who are full time staff at C.W.A. Dorota has an honors degree in both Animal Science and Wildlife Management. She lives full time with Lulah at the time of this picture and sleeps with her in her enclosure. She maintains a constant watch on Lulah’s injuries and her temperature and feeds her at regular intervals. Lulah received surgery on this day and her wounds were cleaned out by Jan-Louis Ras, a surgeon who volunteers his services to Care for Wild Africa but actually usually works on humans. Infections in Lulah’s leg were cleaned out and her ears and the top of her head were dressed and disinfected. Care for Wild Africa has taken care of multiple rhino calves like this and today they have 27 survivors living on the property. Paying for their upkeep and their security is difficult.

Long term projects – First prize, Black Days Of Ukraine  © Valery Melnikov, Rossiya Segodnya 
Civilians escape from a fire at a house destroyed by the air attack in the Luhanskaya village

Contemporary Issues – First Prize, Singles, Taking A Stand In Baton Rouge © Jonathan Bachman, Thomson Reuters
Lone activist Ieshia Evans stands her ground while offering her hands for arrest as she is charged by riot police during a protest against police brutality outside the Baton Rouge Police Department in Louisiana, USA, on 9 July 2016. Evans, a 28-year-old Pennsylvania nurse and mother of one, traveled to Baton Rouge to protest against the shooting of Alton Sterling. Sterling was a 37-year-old black man and father of five, who was shot at close range by two white police officers. The shooting, captured on a multitude of cell phone videos, aggravated the unrest coursing through the United States in previous years over the use of excessive force by police, particularly against black men.
Daily Life – First prize, Stories, Cuba On The Edge Of Change © Tomas Munita, for The New York Times 
Members of the Ejercito Juvenil del Trabajo waited along the road to Santiago de Cuba at dawn for Fidel Castro’s caravan on December 3, 2016. Cuba declared nine days of mourning after Fidel Castro’s death, a period that culminated with his funeral.

View all the shortlisted and winning work at 

Three exercises to unlock your creativity (whatever kind of organisation you work in)

Rod Judkins’ Developing Your Creativity course explores techniques for generating ideas. Rachael Steven talks to him about why everyone from surgeons to bankers want to get creative

appear on Creaive Review blog on 14th September 2016

Creativity is often thought of as something innate and spontaneous – something that can’t be taught. Directors, designers, artists and writers often speak of Eureka moments and unexpected flashes of inspiration – an idea coming to them seemingly out of nowhere, when they’ve just stepped out of the shower, say, or are out for a run.

But even the most successful creatives need help coming up with ideas from time to time. Most have practical systems or processes that can help on the days when those Eureka moments are nowhere to be found – whether it’s scouring books and blogs and magazines for inspiration, brainstorming or carrying out physical exercises that encourage creative thinking.

Rod Judkins is a painter and art and design tutor and has spent the past few years running workshops to help people be more creative. His Developing Your Creativity course at Central Saint Martins explores some of the techniques artists and designers use to get ideas.

In each workshop, Judkins examines a different method for creative thinking and asks students to apply that method to a particular subject or project – students might be asked to apply Barbara Kruger’s technique of cutting out words and pictures and arranging them to create thought-provoking visual displays.

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Sparking ideas

“Rather than creativity being thought of as something to do with inspiration and gut feeling, I wanted to show that it was more down to earth,” explains Judkins. “We look at a certain artist or designer’s process, analyse it, try it out on different projects and see how it works,” he explains. Judkins has since been asked to teach it at The London College of Fashion, Royal Free Hospital and companies including Microsoft and last year, published a book, The Art of Creative Thinking, which compiles various exercises from his classes.

If you’re an artist or designer, you can’t just sit around and wait for inspiration. It’s your job, your career – you need to walk in in the morning and start work

There’s often a certain scepticism around workshops or guidebooks claiming to help with creative thinking. But practical techniques that can help spark that initial idea – a fleeting thought that can be developed into something much bigger – can be a valuable tool for anyone in a creative role.

“If you’re an artist or designer, you can’t just sit around and wait for inspiration. It’s your job, your career – you need to walk in in the morning and start work,” says Judkins. “Most of the people I look at [on the course] have some way of keeping a constant flow of ideas – some kind of technique that means they can always be generating thoughts.”

Little Girl Looking to the Side

Judkins has also been asked to teach creative thinking to people in professions from medicine to accounting. He has recently been working with advanced medical science students at the Royal Free Hospital, encouraging them to think creatively about how medical tools or processes could be improved. “The surgeons there want to see more creative thinking among the medical students – instead of them just using equipment and being taught methods and medical processes, they want them to think about how they can be improved – if they see a piece of equipment isn’t working very well, to think ‘how can it be made better?” he explains.

This way of thinking is often a departure from what students on less creative courses are used to – but Judkins says workshops have helped them think up ways to improve surgical instruments and even redesign artificial liver devices to make them more efficient.

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Linear thinking

“When I go into a bank, or I’m teaching medical students, they’re much more linear in their way of thinking [than art and design students] – they’ll learn something and they’ll apply it in the way that they’ve learned. That’s not a bad thing – if you’re a doctor, and someone has a pain in their heart, there are certain processes you have to follow … but it means that students aren’t as used to thinking creatively.

“Before I started teaching at the Royal Free Hospital, one of the surgeons said: ‘a lot of our students come here and want to learn medical science and then apply what they’ve learned in a job, but there are others who want to do something different, they want to change things’. That’s where creativity comes in, because they’re going to have to think creatively to do things differently,” he adds.

At Central Saint Martins, Judkins teaches people from various fields, including advertising, writing, accountancy and law. 

“I usually set them a project, but if they have something they’re working on and it hasn’t gone well, I encourage them to bring it in and we’ll have a go at it as a group, to see if we can apply some of the different techniques we’ve learned throughout the workshops,” he says.

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Clamouring for creativity

“We had someone bring in a project a while back – he had been asked to advertise a vodka from Kazakhstan – and we ended up renaming the project and repackaging it,” Judkins says. “He took it back to the client, pointed out some problems with the existing project and they relaunched it.”

In the time he has spent teaching, Judkins says he has noticed a growing interest in creative thinking workshops among people and businesses in various fields – with more and more companies understanding the value of helping staff be more innovative.

“It’s definitely a growing area – I think banks and all sorts of industries have realised that if they’re got creativity and innovation [in their organisation], it really helps move them on. It can give them a real advantage. A few years ago, they would have been very sceptical about the idea – a lot of them couldn’t see what the purpose was – but now, they’re really clamouring for their employees to be more creative,” he adds.

For more on Rod Judkins, see The Art of Creative Thinking is published by Sceptre

Perplexed Woman With Book


Switch roles

When starting a project with a team it is essential to start off on the wrong foot. Give the members of the team different roles. This prevents them from falling into familiar patterns of work. I was asked to help a TV station develop a new soap opera with the team of cameramen, scriptwriters, soundmen etc. They had become stuck and so had called me in to help. I found they were very fixed in their ways. They had the attitude ‘I’ve been doing this for years’. That’s why they were not coming up with ideas. They wanted to do things the way they’d always done them. I swapped their roles – I asked the cameramen to write the scripts, the costume designers to write up characters and so on. Fear of failure vanished because the weight of expectation had been lifted and they no longer had a reputation to protect. They were exploring new territory instead of repeating what they knew. They improvised and played around. New ideas poured out.

I employed the same technique recently when I delivered a creative workshop at a bank. In that case it helped to break up the hierarchical structure. By reducing everyone to the same level l was able to free them of their inhibitions and they suggested ideas more readily. Even if you’re working alone, switch tools. Use the wrong equipment for the task. It breaks up expectations and opens your mind to new possibilities.

A project is not a problem.

Often when I am helping a team with a project I find that they think of it as a problem they have to solve. That can be useful, but to start off in that frame of mind is very limiting. I ask them to create a game or game show based on their product or subject. With large sheets of paper and thick felt tips we quickly create a rough set. They have to work out a format for the show and devise a game based on their subject – maybe with teams, a competition, an element of chance. Thinking of the project as a game creates a positive mood. But it’s not pointless play. The game may involve asking questions based on their subject so they search for unusual information. They learn more than if they researched in the standard way. Research from psychologists has proved that people solve problems more easily when they are in a playful mood. It helps the team to work together and kick ideas around better than if they thought of their project as solving a problem.

Don’t brainstorm in a group

When working with a team I try to avoid the standard methods of brainstorming. It becomes a social event rather than an idea generating event. They feel under pressure to appear clever, people start to worry that a ridiculous idea might be laughed at and tend to suggest sensible, reasonable ideas and someone usually starts to dominate the group. I send everyone off to work alone. I instruct them to go away for half an hour and return with a ridiculous idea. By asking them to produce an idea that seems impractical, I free them up and enable them to explore unusual concepts. When they get back together we display all the strange ideas and we see if we can apply them to the task. It’s easier and more fun to look for ways of making a ridiculous idea work in practical terms than try to make a dull idea radical. Recently I was working with shoe designers and gave them materials they wouldn’t normally have used to design and make shoes such as wire, bubble wrap and other unusual materials. It forced them to think differently.

Hyde Gum

I discovered this brand design on the Dieline and wanted to share it with you. Hyde is an Industrial Design project by Mina Ghaani in September 2010 “evolved into an intricate and multi-faceted product that envelops critical strategies of design, communication, production, and sustainability within a vulnerable demographic.”

“Hyde employs a luxury and high-end aesthetic that appeals to and lures in its demographic, while it is enhanced with quick self-defense tips on the middle sleeve, a website designed by Communication Designer Meriliese Cabebe (, and a hotline (1-800-hyde) that directs young women, party girls, and specifically sex-trade workers towards medical and support services in their neighborhood. Hyde educates and empowers young women through offering choices and options. The collaborative resulted in Hyde, a brand, a new perspective, a choice.”

I really like the overall feel of this design, it’s very high-end and expressive looking product which also displayed a class of style. This is an excellent example of how simple designs can be more effective.