Despite being banned at one point and causing a rise in incidents of school playground slapping, it became one of the most memorable ad campaigns ever.
Since then, Tango has never quite gone as wacky in its advertising, although VCCP London’s Tanguru 2019 campaign, where sticky situations were resolved with one swig of the drink, did contain echoes of the brand’s former silliness.
Now though, VCCP is back again with a new spot for Tango that sets out to rekindle that zany, British humour of ads gone by and gain a new generation of fans.
Directed by Ben Tonge and produced by Girl&bear, the 60-second comedic spot sees police raid a Tango lab and discover all the ingredients needed to make new flavour Tango Dark Berry. Along the way, a police officer succumbs to a drop of the good stuff and finds he can’t stop dancing as a result.
Agency: VCCP London
Creative Directors: George Wait, Mark Orbine
Director: Ben Tonge
Production Company: Girl&Bear