Based in Argentina, Tallo is a cold juice brand focused on creating an environment that balances a sense of humor with a healthy mindset. The brand’s packaging is designed by Mauricio Gallegos and PAZ MIAMOR, with a rounded typography system at the core of the design. There’s a clear fruit influence behind the design, and while the typography takes a maximalist approach, the layout is simple, creating a balanced, cultivated design.
The colours of these juices are vibrant and pastel at the same time, so we chose to use a free colour palette to create a fun environment with many possibilities and combinations. In addition to a bold geometric display logo, small line illustrations are also used in the label to represent fruits and vegetables, referencing kids’ drawings, especially Feli and Juani.