Monthly Archives: December 2022

New look for Wok to Walk

Wok to Walk began life in 2004 as a tiny restaurant in Amsterdam, inspired by the founders’ travels around Asia. Fast forward to today, and it’s a global food brand with over 100 sites in 20 countries.

Inspired by this ancient form of cooking, the new logo features a wok with a lightning bolt in the middle, which doubles as a signature W. Building on the dynamic mark, Without created a suite of patterns that sit across uniforms, takeaway bags and typographic posters.

A refreshed colour palette introduces new gradients inspired by the cinematography of Hong Kong director Wong Kar Wai. Meanwhile, a new photography style and art direction seek to translate the colours, flavours and emotion of Chinese street food, instead of falling back on tired clichés.

The brand’s renewed emphasis on copywriting also focuses on food quality, seasonal recipes and ingredients, rather than price or meal deals. In this vein, the chefs – who attend circus school as part of their training – have been renamed as Woksmiths to highlight their cooking credentials.

Christmas Ad 2022

Credits:
Agency: The&Partnership
Chief Creative Officer: Micky Tudor
ECD: Toby Allen
Creative Directors: Chris Clarke, Matthew Moreland
Production Company: MJZ
Director: Gary Freedman
DOP: Stéphane Fontaine

Credits:
Agency: adam&eveDDB
CCO: Richard Brim
Creatives: Edward Usher, Xander Hart, Richard McGrann, Andy Clough
Creative Directors: Matt Gay, Feargal Ballance
Design: King Henry
Designer: Dave Robinson
Head of Motion Graphics: Ed Christie
Motion Designer: Curtis Reeves
Production Company: Biscuit Filmworks UK
DOP: Daniel Landin
Production Designer: Jon Henson
VFX: nineteentwenty

Credits:
Creative Agency: Bartle Bogle Hegarty London
Lead Creative Team: Marc Rayson, Callum Prior
BBH Dublin Xreatives: Sam Caren, Aubrey O’Connell
Creative Directors: Christine Turner, Kevin Masters
Studio Leads: Andy Cooke, Anthony Jones, Rob Wilson
Creative Producer: Julian Cave
Global Chief Creative Officer: Alex Grieve
Production Company: MJZ
Director: Fredrik Bond

Credits:
Creative Agency: Accenture Song
Creative Lead: Victoria Foster
Design Lead: Michael Hirst
Chief Creative Officer: Nik Studzinski
Creative Directors: Luke Ramm, Joe Holt, Robert Amstell, Matthew Lancod
Production Company: Hungry Man
Director: David Kerr
DoP: Simon Chaudoir
AD: Phil Booth
Production Designer: Jacqueline Abrahams
Post Production: Rascal Post
ECD/VFS Supervisor/2D Lead Compositor: Andrew ’Barnsley’ Wood

Credits:
Creative Agency: Lucky Generals
Head of Global Creative: Jo Shoesmith
Director: Taika Waititi
Production Company: Hungry Man
DOP: Mike Berlucchi
VFX: Guillaume Weiss

Credits:
Agency: TBWA\Media Arts Lab
Director: Juan Cabral
Production Company: MJZ

Sainsbury’s festive fairytale ad

Credits:
Agency: Wieden + Kennedy London
Creative Directors: Freddy Taylor & Philippa Beaumont, Juan Sevilla & Joe de Souza
Executive Creative Director: Susan Hoffman
Agency Artworker: David Brodie
Design Directors: Phil Rosier, Alex Thursby-Pelham
Designer: Emma Cope
Production Company: Anonymous Content
Director: Tim Godsall
Editorial Company: Final Cut
VFX Company: Time Based Arts

Monzo reveals cheery brand refresh

Launched in 2015, Monzo is heralded for breaking the curse of dry, corporate brands in the personal banking sector. Its uplifting colours, down-to-earth voice and intuitive experience marked a clean break with the traditional banks, winning over a generation of millennials and beyond.

The new identity centres on the coral hue that made Monzo stand out in the first place, supported by ‘deep navy’ and ‘soft white’, and a wider secondary palette. Colours have been dialled up in the M logomark, which will be rolled out in touchpoints such as the app icon, though the shape of the logomark remains unchanged.

In terms of typography, the friendly, rounded Oldschool Grotesk was chosen as the display typeface, while a custom version of Universal Sans – Monzo Sans – will be used as the primary typeface for functional purposes.

A “warmer” approach has similarly been taken to the art direction and brand photography, as well as a suite of illustrations created by Ola Dobrzyńska.

Elf the movie or Asda Christmas ad?

By far my favourite Christmas ad of all time!

Credits:
Creative Agency: Havas London
Chief Creative Officer: Vicki Maguire
Creative Directors: Dan Cole, Andy Garnett
Associate Creative Directors: Rob Greaves, Sam Daly
Senior Art Director: Richard Gorton-Lee (Chunky)
Senior Copywriter: Mark Wilson
Senior Designer: Sam Kallen
Production Company: Rattling Stick
Director: Daniel Kleinman
Post production and VFX: Framestore
Creative Director: Kamen Markov
VFX Supervisor: Jules Janaud