Daily Archives: 17/06/2022

ARC branding

ARC is a real estate partner geared towards organisations and institutions specialising in science and innovation. These companies are brought together in place-based groups, or Advanced Research Clusters, positioned in and around cities like London and Oxford.

To help put a new spin on the category, dn&co worked across ARC’s brand strategy, narrative, positioning, identity, and the name itself. The visual identity centres on the ‘cluster’ concept and draws on mathematical graph theory to represent people, places and relationships.

The individual radial symbols might have gaps, but when layered they form a perfect ring, which “represents the assembled strength” of the different campuses within a network, says creative director Patrick Eley. It is complemented by chunky, condensed typography designed to “reflect the power of the cluster ecosystem”.