Chocolate is a truly miraculous thing. The indulgent treat made from cocoa pods becomes a delicious food when mixed with other ingredients, such as sugar, fruit, or nuts. Unfortunately, most chocolate bars are made with refined sugars and stick to conventional ingredients.
Spring & Mulberry is a chocolate brand founded by Kathryn Shah and Sarah Bell to share more complex flavors beyond sweet, adding organic fruit, pollens, nuts, and spices, all sweetened with dates, a purportedly healthier alternative to refined sugars. Spring & Mulberry also uses organic ingredients whenever possible, and the bars are vegan save for lavender, bee pollen, and rose petal since it contains animal-derived pollen.
“The brief was to take the client’s product— date-sweetened chocolate—and build a brand supporting the concept of ‘exploring a world of sweet beyond sugar,’” said Allison Henry Aver, owner and creative director at Letter A, the agency behind Spring & Mulberry’s packaging. “We created the ‘land of Spring & Mulberry,’ where food and friends and feasts are abundant, good looking, and good-for-you. The land is showered in dappled light and dreamy sunsets, and from this, we took inspiration for our color palette, packaging, prints, and photography.”
The design is elegant, with fanciful and striking typography. The logo also makes tasteful use of Meek Display, with Brick Display, Clifton, and Nexus playing supporting roles. The mix of varying widths, round, and sharp edges shows complexity and craftwork, signaling a premium experience and product.