Through exhibitions and other programming, as well as a new magazine called Kazam!, it hopes to “equip everyone with the lessons of Ray and Charles Eames, so that anyone can use design to solve problems”, as the Institute explains on its website.
The organisation will be responsible for the Eames Ranch in Petaluma, California, as well as the Eames Collection – which includes furniture, photographs and artworks created by Charles and Ray Eames.
Manual thoroughly immersed itself in the pair’s work while creating the organisation’s branding. The project was two years in the making, and saw the studio spend time at the Petaluma ranch, delving into the Eames Collection and the personal archive of chief curator Llisa Demetrios – the couple’s granddaughter.
“We set out to approach the project with the same sense of curiosity and inclusivity that Ray and Charles demonstrated in their approach,” Manual writes on its website.
The identity revolves around what Manual describes as “the curious e” – a dramatically curving letter that feels like it embodies all the same mid-century charm as the Eames’ own work. “The monogram has the ability to shift its gaze in order to observe its context, emphasise content, and carry on the Eames’ legacy of spirited discovery,” writes the studio.
Typography was directly inspired by the archive, with the Eames’ use of News Gothic in film titles prompting sans serif Topol Bold, which is paired with the serif Century Schoolbook.