Daily Archives: 03/05/2022

Wolff Olins identity for DailyPay

First revealed last May, the updated identity revolves around the idea that DailyPay is “flipping the system” with regards to acccessing earnings. It’s reflected in a symbol that doubles as a sun peeking behind the horizon and a coin dropping into a slot. The two interpretations are joined together in an animated execution, in which the sun motif flips over to reveal the coin.

The colour palette has been updated from light blue to a sunny orange, and a new custom typeface has also been introduced. The type design, called Horizon, evokes the main symbol through the elongated serifs, exaggerated hooks and the full stop.

DailyPay animated logotype designed by Wolff Olins