Thisaway has designed a new visual identity for the annual racing event, using big, mud-splattered type to evoke the energy of the race course.
To mark its return to normality, the Grand National is launching its first standalone visual identity – previously, the horse race was branded and promoted under racing organisation the Jockey Club. The event has been running since 1839, with some of its 30 fences, for example Becher’s Brook, considered iconic.
Thisaway has tapped into the event’s “grand proportions” for its type-led branding, using it to reflect the huge audience – 10 million people watch the Grand National in the UK, and 600 million around the world – and epic race course.
“We gave the brand a bold typographic feel that aims to reflect their stature and immediately speaks to what the race is known for,” said the studio in a press release.