Daily Archives: 25/03/2022

Sociotype Journal

Founded in 2004, SocioDesign is a London-based design and strategy agency that works with consumer-facing brands ranging from tiny startups to household names like Sonos. Last year, the studio launched its type foundry offshoot SocioType with a view to helping its clients stand out in an increasingly noisy world.

“Our work at Socio has always been very typographic, so the idea to launch a foundry for retail type was a fairly natural progression of the work we were already doing,” says creative director Nic Carter. “It’s early days, but it certainly feels like maintaining a design practice as Socio alongside Sociotype is helpful, as it enables us to judge our work both from the type designer and the user’s point of view.”

The plan for each issue of Sociotype Journal is to invite some interesting people – mostly from outside the world of type design – to explore a single theme, inspired by (and typeset in) a particular type family by Sociotype. “In terms of our editorial approach, we’re interested in the way things connect to one another, within individual articles and under the theme of each issue,” says Carter.

The journal’s first issue, The Gesture, was inspired by the calligraphic qualities of the foundry’s serif, Gestura. Inside its pages, the features look at gestures of power and political influence; sign language poetry; the secret codes of the illuminati; NASA’s gestural VR programme from the 90s; the cultural and historical significance of the raised fist, and more.

Sociotype Journal Issue #1 is out now, with 10% of the profits going to social enterprise The Black Curriculum; https://socio-type.com/sociotype-journal/the-gesture