Daily Archives: 18/03/2022

If Alexa could read minds!

The ad could be read as a more extreme take on our general paranoia that Alexa, and other voice-activated assistants, are constantly listening in on our lives, and harvesting them for commercial opportunities. 

The spot doesn’t really do anything to allay that possibility, instead just ramps it up to the point of ridiculousness, as Alexa is shown revealing Johansson and Jost’s embarrassing inner thoughts. Happily nothing too cringeworthy comes out, of course – instead it’s all light-hearted fun and the spot will no doubt rack up the views online.

Agency: Lucky Generals
Production Company: Hungryman LA
Director: Wayne McClammy