Daily Archives: 15/03/2022

OpenWeb rebrand

OpenWeb’s mission is to build an ‘open, healthier web’ by providing publishers with a framework for productive – and moderated – commenting and conversation. Or, as Collins describe it, to “de-troll digital discourse”.

The platform, which launched in 2012 and was previously known as Spot.IM, is used by the likes of Hearst, News Corp and Yahoo!

OpenWeb’s new identity is the latest example of a company to adopting a purposefully less ‘techy’ approach to branding – Mailchimp, which also worked with Collins in 2018, being another obvious example – signalling that branding’s reliance on the geometric sans serif might finally be tapering off.