Huch “relaxed luxury” branding

The studio was briefed to name and brand Huch, which will offer a collection of cabins in the Australian countryside, all intended to reconnect visitors with nature and offer “relaxed luxury in the wilderness”.

Each space is designed to offer the comfort of a hotel room, but without creating a negative impact on the environment – something Christopher Doyle & Co wanted to reflect in the Huch identity.



The brand revolves around the Huch wordmark, which incorporates the form of a classic pitched-roof cabin inside the H – a shape that’s also used as a frame for photography.

This, paired with a sans serif typeface, and a colour palette of warm reds, sunny yellows, and foresty blues and greens creates a welcoming feeling to the branding.

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